List of Articles

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Evaluating the Factors Influencing the Adoption of Internet Banking: An Integration of TAM and TPB with Perceived Risk and Perceived Benefit
  M. A. Abdolvand H. Abdolazimi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Right Website Model, RWM Selecting Right Website for Publication of Internet Advertisement
  K. Heidarzadeh M. Behboudi A. Ardakani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Effect of Brand Extension Strategy on Brand Image on FMCG and Services Sectors
  H. Vazifehdust M. Hariri
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - The Relationship between Automobile Add-on Features and Consumer Product Evaluation
  S. A. A. Afjeh P. Fakhim Ghasemzadeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - Investigation of the Effects of Hedonic Value and Utilitarian Value on General Attitude of Customers Evaluation of Shopping Mall (Case Study: Hyperstar)
  H. Soleymani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - Investigating the Impact of Selected Factors on Consumer Green Purchase Intention
  A. Nakhaei B. Kheiry
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - The Survey of the Effects of Respect and Rapport on Relationship Quality Perception of Customers of Small Healthcare Firms
  H. Esmailpour H. Javan mard A. Bajlan
• Open Access Article
  • Abstract Page
  • Full-Text
  
  8 - Comparing Market Orientation in Parivate and Governmental Banks and its Effect on Bank Service Quality (Case Study: Yazd City)
  Sh. Nayebzadeh