List of Articles Open Access Article Abstract Page Full-Text 1 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitability A. A. Farhangi A. Ekhlasi P. Toluei Open Access Article Abstract Page Full-Text 2 - Investigating the Effect of Gender on Parsian Bank Customer’s Loyalty Base on Relationship Marketing Approach K. Heidarzadeh H. R. Saeeidniya M. Baniasdi Open Access Article Abstract Page Full-Text 3 - Exploring the Role of Quality Attributes for Traditional Food Products (With PDO) on Consumer Behavi H. Vazifehdoust V. R. Mirabi M. Mohammadi Open Access Article Abstract Page Full-Text 4 - Examining the Effects of Consumers' Personality Traits on Buying Behavior in Retail Stores by Structural Equation Model M. Samadi H. Farsizadeh M. Nurani Open Access Article Abstract Page Full-Text 5 - Evaluating the Influence of Consumers' Perceived Corporate Image on Brand Extensions B. Kheiry N. Nobandegani Open Access Article Abstract Page Full-Text 6 - The Effect of Market Orientation and Entrepreneurship Orientation on Innovation: the Case of Auto Parts Manufacturers K. Tajeddini A. R. Maatoofi A. Riahi N. Behnampour Open Access Article Abstract Page Full-Text 7 - The Model for Assessing and Prioritizing Effective Requirements in Marketing and Augment of Tax-payer satisfaction in National Tax Administration of Iran H. Nezakati Alizade, R. Golzar Adabi Open Access Article Abstract Page Full-Text 8 - Contemporary Marketing in Iran Verification of Relationship Marketing Validity in Large Manufacturing Firms H. Nikoomaram S. Samiee P. Jafari