List of Articles

• Open Access Article
  • Abstract Page
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  1 - Investigating Effective Factors on Purchase Intention of Luxury Products
  B. Kheiri M. Fathali
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - A Model for Customers Switching from National Bank by Applying Structured Equations (Case Study: National Bank Branches in Ilam Province)
  L. Emami Y. Pourashraf Z. Toulabi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank)
  A. A. Farhangi R. Abedini
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - The Influencing Factors on Consumer Choice Behavior Regarding Green Products Based on Theory of Consumption Values
  S. A. Seyed Salehi M. Kazemi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products)
  H. Ebrahimi M. Bagheri GalehSalimi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - The Effect of Word of Mouth on Intention to Use Insurance Services among Customers of Insurance Companies in Rasht
  A. Davari A. Mohammadi Almani A. Pournaserani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation between Internal Marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.)
  R. Rostami P. Akbari A. Veismoradi A. Mohammadi Najaf Abadi