List of Articles Open Access Article Abstract Page Full-Text 1 - Explaining the Paradigm Model of the Urban Branding Process through Analyzing the Qualitative Content of Isfahan's Strategic Branding Plan Pardis Pakan Hadi Sarvari Maryam Daneshvar 20.1001.1.22518827.1401.11.42.1.0 Open Access Article Abstract Page Full-Text 2 - Modeling the antecedents and consequences of the customer experience in the tourism industry Soghra Taghipour Samad Awli Alireza Bafandeh Zendeh Hakimeh Niki 20.1001.1.22518827.1401.11.42.2.1 Open Access Article Abstract Page Full-Text 3 - Sustainable Development of Rural Tourism Using a Poverty Reduction Approach (A Case Study of Bishe Village) mahdi sadeghiha 20.1001.1.22518827.1401.11.42.3.2 Open Access Article Abstract Page Full-Text 4 - An Analysis of the Development of the Eleven Districts of Shiraz in Terms of Tourism Services Mohammad Jaafar Namdar Ali Shakoor Ahmad Ali Khoram Bakht 20.1001.1.22518827.1401.11.42.4.3 Open Access Article Abstract Page Full-Text 5 - The Role of Tourism Boards in the Development of Tourism in Isfahan shahin bakhtiarvandbakhtiari alireza sodaei Abolfazl Abkar isfahani marzieh mousavi 20.1001.1.22518827.1401.11.42.5.4 Open Access Article Abstract Page Full-Text 6 - Identifying and Explaining the Cultural Tourism Scenarios in the Post-Corona Era (A Case Study of Geographical Area in Ardabil Province) Javad Madani 20.1001.1.22518827.1401.11.42.6.5 Open Access Article Abstract Page Full-Text 7 - Investigating the Role of Tourism Development in Garden Houses in Reducing the Effects of the Urban Heat Island in Isfahan Khadijeh salehi Amir Gandomkar 20.1001.1.22518827.1401.11.42.7.6 Open Access Article Abstract Page Full-Text 8 - Modeling the attraction of investment in Iran's sports tourism industry with an emphasis on mix marketing and sustainable development Azam Abbasi Hosein Akbari Yazdi Mohammadreza Moinfard Alireza Elahi 20.1001.1.22518827.1401.11.42.8.7