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  • Vol. 4
  • Issue2 Vol.4
  • 2
    Issue 2 Vol. 4 Summer 2025

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  • List of Articles


      • Open Access Article
        • Abstract Page
        • Full-Text

        1 - Digital banking business model based on electronic marketing
        Ali Zamani Parviz Saeidi Elahe Masoumi
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - Designing and Evaluation of an Interactive Marketing Model for Customer Retention and Loyalty
        Ali Hajiaghabozorgi mahmood ahmadi sharif peyman Ghafari Ashtiani
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - The key role of social media is in building trust and shaping the repurchase intention of customers
        Seyedvahid Hosseinipour Mohammad Reza Bagherzadeh Masoud Yousefzadeh Mehrdad Matani Seyed Ahmad Jafari Kolarijani
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - Evaluation of e-business management strategies based on interpretive structural modeling
        yousef Ramezani Neda Zarin Negar Mohsen Najafi Ali Khiyabini Tanha
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - Identifying factors affecting the development of Iran's indirect garment exports with a mixed approach
        Farshad Aalidaeii Mostafa Hashemi Tilehnouei hossine vazifeh dust
      • Open Access Article
        • Abstract Page
        • Full-Text

        6 - Designing the cognitive bias pattern for insurance industry marketing managers through digitization.
        Seyed Fakhredin Alavi Farid Asgari Behzad Shahrabi Babak Haj Karimi
      • Open Access Article
        • Abstract Page
        • Full-Text

        7 - Brand attitude and purchase intention of domestic and foreign brands: The role of cosmopolitanism in emerging markets
        Elnaz Toumari ّFarokh Ghuchani Masoumeh Jafari
      • Open Access Article
        • Abstract Page
        • Full-Text

        8 - Designing and explaining human capital policies to achieve sustainable social development (Study case of Qutb 8 Medical Sciences Universities of the country)
        Hadi Fazeli Moghadam Hamdollah Manzari Tavakoli Sanjar Salajeghe Zahra Anjomshoae
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