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  • Issue3 Vol.1
  • 3
    Issue 3 Vol. 1 Winter 2023

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  • List of Articles


      • Open Access Article
        • Abstract Page
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        1 - Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company
        Nezareh Kord parviz saeidi Roohalla Samiee Samereh Shojaee
      • Open Access Article
        • Abstract Page
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        2 - Factors Affecting Customer Loyalty: Study on the Role of Customer Relationship Management Quality as mediation and Brand image as moderator
        Ehsan Safaei Seyed Morteza Ghayour Baghbani Morteza Rojui Toktam Pishfang
      • Open Access Article
        • Abstract Page
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        3 - The relationship between the store image and service quality perceived value and the customers purchase intention
        Reyhaneh khizab Mohammadreza Hosseini Zeynab Montazeri
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - The Impact of Sensory Marketing on Customer Loyalty in The Iranian Clothing Brand Industry: With an Emphasis on the Sensory Marketing Mix
        Mohammad hadi Asgari mehran Fazeli Veisari
      • Open Access Article
        • Abstract Page
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        5 - The effect of social media activities on the brand equity of Borujerd textile sleep goods with a combined method
        Peiman Valipour Parvin Rahmanpour
      • Open Access Article
        • Abstract Page
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        6 - Examining and explaining the role of knowledge management on improving sales of pharmaceutical products through mediation Experiential marketing (case study: pharmaceutical manufacturing company)
        Hossin khorshidvand Mansour Torkiantabar farzad asayesh
      • Open Access Article
        • Abstract Page
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        7 - Providing of customer attraction model in digital marketing based on visual stimuli with a classical Grounded Theory (GT) Approach
        Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad Mohammadi
      • Open Access Article
        • Abstract Page
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        8 - Determining the final level of all factors affecting the development of transportation, customs and transit cooperation between Iran and other countries
        Fereydoun Omidi Behzad Jafari Ghasem Rekabdar
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