pleasure

Open Access Article

1 - Investigating the effect of augmented reality on customer buying behavior considering the mediating role of perceived pleasure and customer satisfaction in the tourism industry in Iran
seyedeh fatemeh hosseini khorrami rasoul asgarpour

Attracting the customer is not possible when the goal is to sell a product to the final buyer. Instead, sellers try to attract customers by creating various stores, advertising, designing and building various showcases to offer the product. Therefore, this study aimed t More

Attracting the customer is not possible when the goal is to sell a product to the final buyer. Instead, sellers try to attract customers by creating various stores, advertising, designing and building various showcases to offer the product. Therefore, this study aimed to investigate the effect of augmented reality on customer buying behavior with respect to the mediating role of perceived pleasure and customer satisfaction in the tourism industry. This research is of applied type, and the research method in this research is descriptive-survey type. The statistical population of the study includes the customers of Elie Gesht Company and the sample size (384 people) has been calculated using the Cochran's formula. The required information was collected using standard questionnaires. In this study, in order to determine the reliability of the questionnaire, Cronbach's alpha test was used and the data were analyzed using Smart PLS software. The method of data analysis is also partial least squares. The results show that augmented reality has a positive and significant effect on perceived pleasure and customer satisfaction in the tourism industry. Perceived pleasure also has a positive and significant effect on customer behavior. But customer satisfaction does not have a positive and significant effect on customer behavior and perceived satisfaction on customer satisfaction. Manuscript profile

Open Access Article

2 - Space- Behavior System Explanation in Proportion of Program Necessity and Freedom (Case study: National Library and Library of the University of Tehran In Between Spaces)
Leila Aram Kaveh Bazrafkan

Designing seems to be based on acceptance of minimal programs and proportion of functional levels or as the common discourse calls it »physical plan«, serves as the focal point of its for-mation, and the quantitative proportion of level to individual plays a More

Designing seems to be based on acceptance of minimal programs and proportion of functional levels or as the common discourse calls it »physical plan«, serves as the focal point of its for-mation, and the quantitative proportion of level to individual plays an important role in its de-sign and evaluation. Meanwhile, interpretations of the quality of the space, experience and event concerning the conventional and standard quantities can not be seen, something which seems to be a result of reductive and simplistic outlooks in line with modernist currents and incomplete education of the concepts of this current and dissemination of the tendency toward an international style. The present article intends to develop a post-modern framework for an outlook toward func-tion in designing and show that a transition has occurred from functionalism to programming which accepts a fuzzy spectrum of necessity, freedom and pleasure. In this situation the de-signer comes across a problem whereby he (she) has to prepare a lot of options and make some decisions in order to meet a variety range of the needs of his (her) audience, however, the de-signer’s technical know-how is not often sufficient for analyzing the reality and future predic-tion and eventually organization of the human systems. In order to change the program into the design, the designer has to make some orientation and options in programming. The de-signer is faced with the variables of the problem, their significance as well as acceptance of the changing situation and growing variables on one hand, and human’s behavior, quality and life style on the other. This complication aggravates when the audience or user of the space plays an active role against the author of the space or the architect, hence a confrontation and chal-lenge take place. Explanation of the term »environmental design« which contains the behav-ior- space system refers to the inseparable aspects of biological and non-biological human sys-tems. The objective is to prepare the ground for the synergy of these two systems toward a proper system of correlated variables in the designed space. Taking advantage of indirect measurement and using the model of ideal type of design, this article tries to study the situation of in between space syntax so that users would take more freedom and pleasure in the space through categorization, registration and mapping of the proportion of optional and necessary activities in the spaces of National Library and Library of the University of Tehran. According to the studies and analysis of the data extracted from ob-servations, the results of the research reveal that the proposed mechanism of designing the in between spaces at libraries toward rendering a better function includes: 1. Prediction of the open in between spaces at a place with most adjacency to other functions, since the more con-tradictory or indifferent the relations between functions are, the more effective they would be. 2. Design of the closed in between space so that it enjoys a high visibility along with a high spatial scale. 3. Provision of subsidiary function to in between spaces. Manuscript profile

Open Access Article

3 - Khayyam and André Paul Guiliaume Gide Approaches to Gaining Pleasure
Mahboubeh Fahim Kalam Mohammad Reza Mohseni

Although it seems a little bit strange at first to compare Khayyam, the 5th century AH poet with the contemporary French writer André Gide but there are similarities between them as much as there are differences. The concept of gaining pleasure in life and enjoy More

Although it seems a little bit strange at first to compare Khayyam, the 5th century AH poet with the contemporary French writer André Gide but there are similarities between them as much as there are differences. The concept of gaining pleasure in life and enjoying its moments is central to Khayyam’s mind and poetry. By contemplating the works of André Gide especially “Fruits of the Earth” one understands that they also include similar themes. Thus the present article examines the literary-philosophical trends of these two poets which have a lot in common in this regard. This article tries to compare the works of these two scholars to clarify their intellectual attempts in promoting the idea of gaining pleasure and seizing the day and in parallel it attempts in explaining the ideology of a French writer and an Iranian poet while exploring how Khayyam’s poetry has affected the themes applied by André Gide. Manuscript profile

Open Access Article

4 - A Comparative Study of Anesthesia in Ahmad Bakhit and Nader Naderpour’s Poetries
Mina Sadat Amir Aftabi

Anesthesia is a rhetorical and artistic technique which develops and enriches the poetic images through transferring senses by switching from one sense to another and leads to creating innovative and affective images. Anesthesia is a technique of literary devices and is More

Anesthesia is a rhetorical and artistic technique which develops and enriches the poetic images through transferring senses by switching from one sense to another and leads to creating innovative and affective images. Anesthesia is a technique of literary devices and is considered both as a subdivision of figure of speech and rhetoric. Mixing senses in creating unique literary images and transferring the poetic atmosphere play a significant role in reciting a poem. Due to increasing the literary pleasure through absorbing the audience, accurate transferring of internal feelings and involving the audience with the poet’s spiritual experience, this literary device is of high importance in Persian and Arabic literature, especially among contemporary poets. Because of the high frequency of anesthesia usage in Arabic and Persian poetry, the present study tries to analyze descriptively and analytically this literary device in just Ahmad Bakhit, an Egyptian poet, and Nader Naderpour’s poetry. It is observable that both poets employed anesthesia to expand the audience’s imagination, increase literary pleasure, to innovate poetic images, and successfully transfer the inner feelings and the poetic spirit. Based on the analysis of the samples, it can be said that anesthesia has intensified the pure image- making, meaning transfer, affecting the audience, and poetic beautification. Manuscript profile

Open Access Article

5 - Study of holidays in Hindu, Buda and Islam
Mohammad Aalivand

The purpose of the present article is to show the status of goals, principles and methods of celebrating ceremonies and feasts from and Eastern religions and Islam’s viewpoint in comparative studies. The research method is qualitative and is done in order to More

The purpose of the present article is to show the status of goals, principles and methods of celebrating ceremonies and feasts from and Eastern religions and Islam’s viewpoint in comparative studies. The research method is qualitative and is done in order to answer the research question, texts, articles or scripture which are related to these religions’ ideas. This article includes religion’s viewpoint – specifically Islam’s view – on feasts and ceremonies and as a result on society and individuals’ happiness in fact. Islam has not only negated happiness but also emphasized the healthy happiness within a specific framework which causes worldly and unworldly development. Eventually happiness is one of the fundamental needs for human and the necessity for life; essentially creation of al being including human is in such a way that it automatically provides happiness for man; Eastern religions including Hinduism and Buddhism are the ones with various celebrations and feasts that are different from Islam’s in times and rules. Manuscript profile

Open Access Article

6 - Critical investigate of Mills utilitarianism
mojtaba jalilimoghadam hosein masoom

Abstract Mill as a social reformer did not innovate Utilitarianism but he presented perennial interpretation from it and modified Bentams Utilitarianism which was under severe and vigorous critics. He responded a lot of query and revived the Utilitarianism.These reforma More

Abstract Mill as a social reformer did not innovate Utilitarianism but he presented perennial interpretation from it and modified Bentams Utilitarianism which was under severe and vigorous critics. He responded a lot of query and revived the Utilitarianism.These reformations and innovations happened on priciples,purposes and interpretations but on occasions the reforms could not respond appropriately the critics,even the own reforomations and innovations made other critics. . In this essay I have endeavoured that deliberated Mills Utilitarianism and analysed his backgrounds,principles and purposes so that showed howmuch his modified Utilitarianism can solve the critics and resist against the critics. Mill as a social reformer did not innovate Utilitarianism but he presented perennial interpretation from it and modified Bentams Utilitarianism which was under severe and vigorous critics. He responded a lot of query and revived the Utilitarianism.These reformations and innovations happened on priciples,purposes and interpretations but on occasions the reforms could not respond appropriately the critics,even the own reforomations and innovations made other critics. . In this essay I have endeavoured that deliberated Mills Utilitarianism and analysed his backgrounds,principles and purposes so that showed howmuch his modified Utilitarianism can solve the critics and resist against the critics. Manuscript profile

Open Access Article

7 - Study and comparison of pleasure and happiness in the view of Ibn Sina, Hafez, Rumi
Masoud Partoynejad Fomani Mohammad Reza Shad Mannamen alireza nikouei

10.30495/dk.2021.688638

In this article we intend to bring joy and happiness form the perspective of the eighth method of references and punishments of ibn sina the great scientist of Islamic iran and the world ( science- philosophy and logic- medicine and wisdom) with the poems of rumi the gr More

In this article we intend to bring joy and happiness form the perspective of the eighth method of references and punishments of ibn sina the great scientist of Islamic iran and the world ( science- philosophy and logic- medicine and wisdom) with the poems of rumi the great poet of iran and the world lets examine and compare him as a mystic and thoughtful scholar in Islamic thought and hafez the great lyric poet of the eighth century. Given the importance of the issue and the influence of all three nobles in the discussion of Islamic science philosophy and mysticism research in this regard is essential. Assuming that ibn sina mystical language in the eighth method is significantly similar to rumi language in divan shams and masnavi and hafez lyric poems in his divan we answer the important question of how rumi and hafez language in their poems with ibn sina about pleasure and happiness? We came to this conclusion by bringing documents form the eighth method of ibn sina allusions and punishments and rumi poems in divan shams and masnavi and lyric poems form hafez divan rumi poems are mentioned in two great works and hafez lyric poems have significant similarities with the concepts of the eighth method of allusions and punishments about pleasure and happiness and its synonyms.                                                                                                 Manuscript profile

Open Access Article

8 - Comparative Study of Romance Elements in "Veis and Ramin", "Gol and Norouz" and "Jamshid and Khorshid"
Zahra Dorri

Romance is a literary genre that seems to be tied with European literature. Western scientists first have representedits definitions, types and features. In this paper, we study three romantic poems"VeisvaRamin" (Veis and ramin),"GolvaNorouz"(“Gol and Norouz&rdquo More

Romance is a literary genre that seems to be tied with European literature. Western scientists first have representedits definitions, types and features. In this paper, we study three romantic poems"VeisvaRamin" (Veis and ramin),"GolvaNorouz"(“Gol and Norouz”)and  “JamshidvaKhorshid” ("JamshidandKhorshid") from different poets to clarify similarities and differences infeatures of this literary genre with what western scientistshave presented for European romance. According to the fact that romance includes different types from primitive and pastor to adventure and police films and postmodernliterature. Surely, comparing Persian literatures from different centuries, some changes in dominance of some motifs are certainly recognized in some works. These motivesexpress general direction and differences of romance in Persian literature. As we can obtain from this limited project, epic and miracle features are more faded in Veis and Ramin; two other poems i.e. “Gol and Norouz” and “Jamshid and Khorshid” are more adventurous;  “Veis and Ramin” is more romantic. Chivalry and hero sanctification faces that are feudalistic features can be observable in “Gol and Norouz” and in none of these works, searching for treasure and killing dragon has been considered as main purpose.   Manuscript profile

Open Access Article

9 - Role of Nostaligia Proneness, Mental Pain and Temporal Experience of Plaeasure in Perceived Stress Reactivity in Studens Experiencing Romantic Breakup
Azadeh Farghadani

10.30486/jsrp.2020.1872796.1922

The aim of this study was to investigate the predictive contribution of nostalgia proneness, mental pain and temporal experience of pleasure in perceived stress reactivity. The research method was correlational and the research included all students with romantic breaku More

The aim of this study was to investigate the predictive contribution of nostalgia proneness, mental pain and temporal experience of pleasure in perceived stress reactivity. The research method was correlational and the research included all students with romantic breakup at Saveh Islamic Azad University. From this community, 162 students with symptoms of love trauma were selected using purposive sampling method. They were asked to fill out the questionnaires of reactivity to perceived stress (Shulz, Jansen & Schlotz, 2006), nostalgia proneness (Havlena & Holak, 2006), mental pain (Orbach & Mikulincer (2003) and temporal experience of pleasure (Gard, 2006). Data analysis was performed using Pearson correlation and stepwise regression. Findings indicated a negative role of confusion and emotional turmoil (dimensions of mental pain) in increasing reactivity to perceived stress (p<0.01) and a positive role of nostalgia proneness in reducing reactivity to perceived stress (p<0.01). Therefore, it can be seen that regardless of the negative role of the feeling of emptiness in intensifying people's reactions to stress, it is the past positive experiences and feelings that can, as a psychological source and support, improve people's conditions in stressful situations. Manuscript profile

Open Access Article

10 - Relationship between brand equity of sports tourism destination and psychological factors of advertising messages (Case study: Mashhad aquatic Waves Land)
Ali Salehi Rasool Norouzi Seyed Hossini Marjan Saffari

10.30486/4s.2022.1956119.1037

Objective: Marketing efforts are aimed at influencing consumers ' attitudes. Consumer behavior in sports and events is a process that people choose and use to meet their needs and receive benefits, services, and products associated with sports and sports events. One of More

Objective: Marketing efforts are aimed at influencing consumers ' attitudes. Consumer behavior in sports and events is a process that people choose and use to meet their needs and receive benefits, services, and products associated with sports and sports events. One of the important fields in sport is the emergence of sports tourism as one of the branches of tourism. In the previous studies, it has been shown that attracting tourists without proper marketing and advertising programs is not possible. In other words, advertising is a tool that will be used with the knowledge of tourist areas to tourists and convince them to travel. The aim of this study was to investigate the relationship between the psychological factors of Advertising messages and the brand equity for Aquatic sports tourism destinations. Methodology: The research method was descriptive correlational. The statistical population of this study was all users of the Mashhad Aquatic Waves Land which using the available sampling method according to Morgan table 384 were selected as the statistical sample. To collect the data by using the pleasure and arousal sensations questionnaire used in Mehrabian and Russell (1974) and the brand equity questionnaire used in Aaker (1991) this research was done. Their reliability was calculated by using Cronbach's alpha coefficient for the pleasure of 0.611, arousal of 0.644 brand awareness component was 0.772, brand association component 0.877, brand perceived quality component 0.765, and brand loyalty component 0.820. Data were analyzed by Pearson correlation coefficient and simple and multiple linear regression tests using SPSS-25 software.Results: The results showed that there is a positive and significant relationship between the arousal of advertising, with brand equity components (perceived quality and brand association) in sports tourism destinations and between the arousal of advertising, with brand equity components (brand loyalty and brand awareness) in sports tourism destinations does not have a positive and significant relationship. Also, there is a positive and significant relationship between the pleasures of advertising, with all the components of brand equity (loyalty, perceived quality, brand association, and brand awareness) and sports tourism destinations. Besides, there is a positive significant relationship between perceived pleasure and arousal from advertising messages.Conclusion: As a conclusion selection and manipulation of psychological factors in advertising messages can affect brand equity for aquatic sports tourism destinations. Manuscript profile

Open Access Article

11 - Epistemology of the Concepts of Pain and Pleasure in Faiz Kashani’s Lyrics
Mohammad Yusef Pour Mousa Kouros Karimpasandi Ahmad Karimi Seyed Hassan Seyed Torabi

One of the prominent categories in the divan of Faiz Kashani , is the concept of pain and pleasure.Faiz, regards the transcendental and sublime pain as the transformation conversion and sublimation of physical attributes into spiritual attributes, which make it an inter More

One of the prominent categories in the divan of Faiz Kashani , is the concept of pain and pleasure.Faiz, regards the transcendental and sublime pain as the transformation conversion and sublimation of physical attributes into spiritual attributes, which make it an internal flourishing and perfection of man kind.On the contrary , and gesia and virtual enjoys cause the mental and psychological imbalance, the bandit of remaining pleasures and ultimately causes the ruin, and waste of life.This article deals with the cincept of pain and pleasure in the Divan of Faiz Kashani , and also a course in the epostemic decoding of pained mystic about the importance of pain in path, the source of pain and pleasure, all sorts of pain and pleasure and Etc, and that human beings, through the rejection of the pain of the downfall, and the virtual and wordly pleasures,must bring real pain and burning within, to achieve true and lasting pleasure, which is the pleasure of joining and meeting God. Manuscript profile

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12 - The relationship between pleasure and the meaning of life from the point of view of Aristotle and Mulla Sadra
zahra ganjipour farajollah barati meysam amani

One of the fundamental concerns of humanity since its inception has been the question of the meaning of life. Meaningfulness has two connotations: purposefulness and value. Certainly, the meaning of the meaning of life depends on the type of worldview and perspective of More

One of the fundamental concerns of humanity since its inception has been the question of the meaning of life. Meaningfulness has two connotations: purposefulness and value. Certainly, the meaning of the meaning of life depends on the type of worldview and perspective of each philosopher. The present research seeks to examine the answer to the question of whether pleasure is related to meaningfulness or not. Does pleasure require pleasure to achieve the meaning of life? This research compares and contrasts the theories of Aristotle and Mulla Sadra on the relationship between pleasure and the meaning of life. In this article, the descriptive-analytical method is used to analyze the concepts. The most important philosophical bases that distinguish and differ between these two philosophers are the question of equivocation of existence. Aristotle does not believe in the equivocation of existence. From Aristotle's point of view, pleasure and happiness are a constant for all human beings and he does not believe in different levels of pleasure. He considers happiness to be limited to this world and exclusive to the rational part of man. He considers the way to reach meaning to be limited to the realm of virtue. However, Mulla Sadra, based on the principle of equivocation of existence, believes that pleasure has different levels, with intellectual pleasure being superior to sensory pleasure and being higher in terms of rank and existential dignity than the world of sense and matter. Mulla Sadra considers happiness to be related to the physical and spiritual dimensions, so Mulla Sadra believes in comprehensive happiness. He considers the way to reach meaning to be wisdom, imagination, and inner forces. He considers the way to reach happiness to be a human voluntary action. He considers the true example of happiness to be in the afterlife. Manuscript profile

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13 - Typology of organizational behavior of Pleasure employees in cultural organizations in iran based on the Believable dimensions (superficial / deep) and behavior (active / passive)
Amir Keyvanara Akbar Etebarian Ali Rashidpour

Pleasure of organizational actors is a reflection of their pleasant experiences that are strongly influenced by their organizational beliefs and lack of it will lead to psychological destruction. The purpose of this article is to identify the behavior of Pleasure employ More

Pleasure of organizational actors is a reflection of their pleasant experiences that are strongly influenced by their organizational beliefs and lack of it will lead to psychological destruction. The purpose of this article is to identify the behavior of Pleasure employees of cultural organizations based on the dimensions of their Believable and individual behavior, from the perspective of purpose, states the kind of application with a combined method of data collection, analytical strategy, and hermeneutics of phenomenology using open coding strategy. Quantitative sampling of the research phase was random and in the qualitative was purposeful based on the principles of data saturation and subject persuasion. Quantitative research tools were researcher-made Believable questionnaires, Minnesota Satisfaction Survey (2000), and Ashford and Black Dynamic Behavior. In the qualitative phase, a semi-open interview based on the neopositivist approach was used. Validity and reliability of quantitative research tools are desirable, And with the help of credibility, transfer, reliance, verification and delivery, the validity of qualitative phase tools was proved. Based on this, first, with the help of quantitative research tools, the samples were classified into 4 groups. Then, in the qualitative phase of the research, interviews were conducted with samples that best represented the characteristics of individuals in each class. Findings showed that Believable employees have self-esteem and extra-role behaviors, yet some groups have a strong tendency to isolate. Unbelieving employees, on the other hand, resort to defense mechanisms such as fragmentation, inversion, schizoid imagination, and suppression, while fearing surrender and belonging to the organization. Manuscript profile

Open Access Article

14 - The Effect of Internet Advertising on Electronic Banking Services
Beitoollah Akbarimogaddam Mahdi Behbodi Farzaneh Jafari

As the number of Iranian internet users exceeds 33 million, businesses in Iran are making the transition from traditional methods to electronic methods. Also, with the rapid development of e-commerce, the internet, and banking and financial sectors, customers are encour More

As the number of Iranian internet users exceeds 33 million, businesses in Iran are making the transition from traditional methods to electronic methods. Also, with the rapid development of e-commerce, the internet, and banking and financial sectors, customers are encouraged to utilize electronic banking. It is necessary for banking systems to consider the method of encouraging internet users to perform electronic transactions through online advertising in order to maintain and develop their market, and also increase the satisfaction of their customers. This study evaluates the influence of online advertising on the levels of arousal and creating positive attitudes toward brands. After assessing the validity (content validity) and reliability (with a Chronbach's alpha of 80%) of the study, 161 questionnaires were collected and statistical data analysis was done by using the SPSS software and employing the Student's t-distribution method. The findings suggest that online advertising has a great impact on encouraging banking customers to perform electronic transactions. Manuscript profile

Open Access Article

15 - The Effectiveness of Stress Reducing Mindfulness Training on Students' Positive and Negative Educational Excitement
Sara Moradi Mansour Bayrami Touraj Hashemi Somayeh Taklavi

10.30495/jinev.2020.1901343.2198

Based on previous studies, various factors affect the excitement of scholarship, which is the reduction of stress-based mindfulness education. This study was conducted to evaluate the effectiveness of stress-based mindfulness training on students' positive and negative More

Based on previous studies, various factors affect the excitement of scholarship, which is the reduction of stress-based mindfulness education. This study was conducted to evaluate the effectiveness of stress-based mindfulness training on students' positive and negative emotional excitement. This research was an experimental study with pretest, posttest and follow up design with control group. All of the high school students in the first period of Urmia comprised a population of which 30 were selected by random cluster sampling and assigned to two experimental groups (15 subjects) and control (n = 15). The data were collected by the Peakan & Associates Exercise Exercise Questionnaire (2005). The subjects in the experimental group received mindfulness training based on stress reduction during 8 sessions, but the control group did not receive any intervention. For analyzing the data, multivariate covariance analysis was used by SPSS software. Results showed that stress-based mindfulness training increased positive emotional excitement and reduced students' negative emotional excitement (P <0.01). The effectiveness of stress-based mindfulness training on students' positive and negative academic excitement has continued in the follow-up phase. Therefore, teaching stress-based mindfulness mindfulness education is an effective method in students' positive and negative academic excitement Manuscript profile

Open Access Article

16 - Evaluating the Effect of Absolute and Relative Poverty on Happiness Inequality in Iran
younes nademi Seyed Parviz Jalili Kamjoo

Abstract This research, based on Bentham's philosophy of pleasure and suffering, has assumed the pleasure as happiness and suffering as poverty and it is following the evaluation of the suffering caused by poverty on pleasure of happiness equality. Absolute and relative More

Abstract This research, based on Bentham's philosophy of pleasure and suffering, has assumed the pleasure as happiness and suffering as poverty and it is following the evaluation of the suffering caused by poverty on pleasure of happiness equality. Absolute and relative poverty can lead to happiness inequality as moving the line of poverty to the higher deciles of income will lead to more happiness gap in the deciles. In this way, this research, by using Markov Switching method, has evaluated the effect of absolute poverty on happiness inequality during the period 1985-2012 and also has evaluated the effect of relative poverty on happiness inequality during the period 1979-2012 in Iran’s economy. The results from estimated research models showed that absolute and relative poverty have a significant positive impact on happiness inequality in Iran’s society.   Manuscript profile

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17 - Individual and Social Factors Affecting Desert Sports Tourism Acceptance (A case of Mazandaran University Students)
elahe kahdouei farzam farzan mahbobe Abedi Samakosh

Given that a significant portion of Iran comprises desert landscapes, desertification presents an opportunity for local businesses and economic activities to thrive. Consequently, this research aims to investigate the individual and social factors influencing the adopti More

Given that a significant portion of Iran comprises desert landscapes, desertification presents an opportunity for local businesses and economic activities to thrive. Consequently, this research aims to investigate the individual and social factors influencing the adoption of desert sports tourism among students at Mazandaran University. The research employed the Alam Talab questionnaire (2014) as its primary tool, the validity of which was established through the input of sports tourism experts, and its reliability was confirmed with a Cronbach’s alpha of 0.88. Statistical analysis was conducted using the SPSS version 26 and PLS version 4. The results indicated that the model, with a coefficient of determination (R-squared) value of 0.114, fits as a weak model, suggesting that individual and social factors do not significantly influence the adoption of desert sports tourism among Mazandaran University students. To enhance the appeal of desert sports tourism, it is recommended to engage in effective media advertising, improve safety and security measures, offer tours with suitable and affordable amenities, and enhance the overall attractiveness of desert sports tourism to potential participants. Manuscript profile

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18 - Determine the meaning of the verse " sheraa" In the comprehensive interpretation of jaea al-Bayan and its comparison with Shiite interpretations of the fourth to sixth centuries
AbdolMajid TalebTash

erse 207 of Al-Baqarah is known as the verse of Sharia Someone sells her life for the sake of God.This article is a comparative method Has studied the comprehensive narrations of Al-Bayan from Tabari has adapted it to Shiite interpretations. Tabari interprets the verse More

erse 207 of Al-Baqarah is known as the verse of Sharia Someone sells her life for the sake of God.This article is a comparative method Has studied the comprehensive narrations of Al-Bayan from Tabari has adapted it to Shiite interpretations. Tabari interprets the verse of Shara And brings 9 narrations. he categorizes them into three sections. Part One: Some narrations say: The verse was revealed about certain people from the emigrants. Part Two: Some narrations say: The verse was revealed about the emigrants and the Ansar. third part: Some narrations have spoken about the general revelation of the verse. they say: The verse was revealed about a person who sacrifices her life And jihad Or command to goodness in the way of God in obedience to God. Most of Tabari's narrations have been repeated in Shiite commentaries. Except that the narrations which show that Umar, Abu Bakr and Abu Hurayrah have determined the case have not been considered by Shiite commentators. There are different narrations in Shiite interpretations. He considered the dignity of the revelation of the verse to be related to Imam Ali (AS) sleeping in the bed of the Holy Prophet Which Tabari did not pay attention to This research clarified. In determining the case The opinion of Shiite commentators is preferable to other opinions;. Manuscript profile

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19 - THE STUDY OF THE RALATIONSHIP BETWEEN LIFE STYLE AND SOCIAL HAPPINESS CASE STUDY: YOUTH IN BUSHEHR CITY
fariba mohagheghnejad

Abstract The present study seeks to investigate the relationship between lifestyle and social vitality of youth in Bushehr. Considering that Iran has the lowest rank in the statistics on the vitality of Iran compared with many countries that are investigating this issue More

Abstract The present study seeks to investigate the relationship between lifestyle and social vitality of youth in Bushehr. Considering that Iran has the lowest rank in the statistics on the vitality of Iran compared with many countries that are investigating this issue and finding links with the lifestyle of research. In this regard, the lifestyle has been studied in four dimensions in accordance with Giddens and Bourdard's theory. How to spend your time, cultural consumption, adherence to religious practices, the use of new communication technologies from the dimensions specified for lifestyle. In the case of social joy, it is also calculated according to Seligman's theory. This study was carried out using Killy method and survey technique. The population of the population according to the last count of 1390 with 76084 population and with a sample size of 385 people among the young people of Bushehr city aged 15-29 years, was performed by two stage sampling method Has been. Has been. According to the findings, three dimensions of lifestyle dimensions have a meaningful relationship with social vitality. It was also found that lifestyle had a significant relationship with social vitality.Keywords: vitality, pleasure, lifestyle, life satisfaction Manuscript profile

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20 - Specifying the Relation of the Foundations of Mystical Anthropology with Ethical commentaryBased on Hume's Aesthetics
Seyyedeh Zahra Tabatabaei Tabatabaei Khalil Bahrami Ghasrchamani Ghasrchamani Javad Ostad Mohammadi

Abstract        Mystical ethics, as one of the strict and profound moral approaches, with its rich and comprehensive anthropology has provided a necessary and sufficient streamline to pose the moral commentary to achieve the highest&nb More

Abstract        Mystical ethics, as one of the strict and profound moral approaches, with its rich and comprehensive anthropology has provided a necessary and sufficient streamline to pose the moral commentary to achieve the highest  ethic teachings. David Hume, a Scottish philosopher, is of the experimentalist school pioneers who considers the ethics in an important stance and even appeals him in the higher level. It has been tried in this essay, to study the relationship of mysticism of anthropology with ethical commentary focused on Hume's aesthetics. Since morality and beauty are both based on the feeling of taste, then are of the same quality. Hume believes that whatever as a result of exquisiteness creates pleasure, is considered preponderance. Therefore, the distinction between virtue and meanness is pleasure and toil. Beauty, as the writers of this essay believe, is of the significant ideas in exposing the ethics in Hume's philosophical system. Manuscript profile

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21 - Perception of the classroom environment and its relationship with students' academic motivation
Tayabah Hayrani Faranak Mosavi

The purpose of this study was to investigate the relationship between perception of the classroom environment and academic achievement of high school students in Kermanshah. The present study is a descriptive and correlational study in terms of the nature and purpose of More

The purpose of this study was to investigate the relationship between perception of the classroom environment and academic achievement of high school students in Kermanshah. The present study is a descriptive and correlational study in terms of the nature and purpose of the applied research and in terms of data collection method for testing hypotheses. The statistical population of this study is all high school students in Kermanshah, the number of which is equal to 12580 people, using Morgan table, 384 people were selected by simple random sampling. The questionnaires used in this study are Gobel and Riza (2002) Gender Perception Perception Questionnaire with a validity of 0.817 and Fredericks, Bloomfield, Paris (2002) with a validity of 0.717. The results showed that there is a positive and significant relationship between interest in the classroom environment, challenges in the classroom environment, choice and enjoyment of the class and eagerness to study among high school students in Kermanshah. Manuscript profile

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22 - An Evaluation of khayyam's notion on the Basis of the corpus of his Authentic Quatrains
mehdi mahoozi

     There is no thinker like Omar Khayyam Neishaboury. Likewise, there is no poetry which invites us as much to dialogue, discussion, and translation as his Quatrains.       I would belive that the study of Khayyam's noti More

     There is no thinker like Omar Khayyam Neishaboury. Likewise, there is no poetry which invites us as much to dialogue, discussion, and translation as his Quatrains.       I would belive that the study of Khayyam's notion should be based on the corpus of his authentic Quatrains.       In order to distinguish the Quatrains that were written by khayyam from the derivative ones, it is necessary to separate all of them by studying all this writings and comparing those Quatrains with the authentic ideas snd believes of khayyam which we withdrew from our study on all his works.       In this paper  constraints are introduced for identifying khayyam's authentic Quatrains. with the aid of these parameters,  Quatrains which play a key-role in khayyam's thought were selected. On the basis of these results, it was possible to re-evaluate the understanding of khayyam's thought in European and Western Studies on this subject, from his own lifetime until the present day.    Manuscript profile

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