familiarity

Open Access Article

1 - Investigation the Effect of Brand Social Power Dimensions on Purchasing Decisions Based on Customers’ Subjective Readiness Levels
K. Heidarzadeh S.M. Alvani K. Ghalandari

The value of a brand lies in its associations with specific mindset and perception of its use in context.In this research, brand social power is considered as the perception that customers have about brandspecifications in the process of making purchasing decisions. Usi More

The value of a brand lies in its associations with specific mindset and perception of its use in context.In this research, brand social power is considered as the perception that customers have about brandspecifications in the process of making purchasing decisions. Using French and Raven (1959)typology of social influence, five social power bases of brand are identified which correspond to theiroriginal power bases. Assuming the ability of brands to meet various social needs of customers,markets can be segmented, and the target segments can be identified on the basis of those needs.Therefore, referring to Hersey and Blanchard’s situational leadership theory, the readiness levels ofemployees (followers) are generalized to the subjective readiness levels of customers in order toobtain a new indicator for market segmentation, so that, according to each level, we can focus on asingle social power dimension in our market positioning strategies. This research aims to identify theeffect of brand social dimensions based on subjective readiness levels on the purchasing decision ofcustomers. In this survey-descriptive study using random classified sampling, information wasobtained from 382 students using a valid and reliable questionnaire. Structural equation modelingbased on partial least squares was used to analyze data and test the hypotheses. The results suggest thatthe effect of brand social power dimensions based on different levels of customer subjective readinesson purchasing decisions vary. Manuscript profile

Open Access Article

2 - Evaluation of the level of familiarity with sports law among physical education teachers in the west of Fars province
ahmad torkrar rahim shirazinejad saeedeh zabihi seyd gholamreza shojaee kambiz ayoubzadeh

10.30495/jism.2022.21698

The current research was designed and implemented with the aim of the level of familiarity with sports law among physical education teachers in the west of Fars province. In terms of its practical purpose and in terms of the descriptive data collection method, this rese More

The current research was designed and implemented with the aim of the level of familiarity with sports law among physical education teachers in the west of Fars province. In terms of its practical purpose and in terms of the descriptive data collection method, this research is of the type of analytical studies, the data collection of which was carried out in the field. The statistical population of the qualitative section included all the elites who are aware of the research topic, and based on the purposeful sampling method until reaching theoretical saturation, 14 people were selected as the research sample; And in the quantitative part, the statistical population of the research includes all physical education teachers in the west of Fars province, whose number is 320 according to the obtained statistics, which was determined based on Morgan's sample size table and the random selection of 175 people as the research sample. The tool for collecting the present research is a researcher-made questionnaire. Cronbach's alpha statistical methods were used to calculate reliability coefficients and Smironov's Klomogrov for normality of data, exploratory factor analysis, correlation coefficient and one-group t-test to test hypotheses. Statistical operations were performed using spss software version 26. The results of the research showed that among the 39 components identified, four factors: standards of equipment and places (0.689), responsibilities of the manager and administration expertise (0.701), rules and regulations (0.598) and education (0.756) with the components of familiarity with sports law among teachers There is a significant relationship with physical education. As a result, it can be said that if teachers and trainers perform their duties normally, they will not have any responsibility for accidents. Manuscript profile

Open Access Article

3 - Investigating the Impact of Country of Origin on Customer Behavior: Investigation of the Moderating Roles of Product Involvement and Product Familiarity on Product Evaluation and Customer Behavioral Intentions
F. Najafi B. Kheiri

Researchers have demonstrated that COO image influences the consumer’s evaluation of products in general, specific classes of products, and specific brands. Since Schooler’s (1965) seminal article the effect of country-of-origin biases on consumer attitudes More

Researchers have demonstrated that COO image influences the consumer’s evaluation of products in general, specific classes of products, and specific brands. Since Schooler’s (1965) seminal article the effect of country-of-origin biases on consumer attitudes has been an issue of continuing interest. Over the past four decades the attention of researchers has continuously shifted as new challenges presented themselves. A key challenge is the investigation of potential variables that moderate the influence of COO. IN this article we study the effect of COO on consumer behavioral intentions and product evaluation. The emphasis of this study is to clarify how product familiarity and product involvement can moderate the importance that consumers place on COO image when they evaluate products for purchase or consumption.This research is a descriptive and correlation study based on a survey with applied objective. The statistic population is home appliances consumers in Qazvin. Data were gathered via a questionnaire from the sample size of 384.The study findings show that COO image has direct effect on product evaluation and consumer behavioral intentions. Moreover, study findings show that consumers consider COO image to be more important for their product evaluations when they evaluate products from more familiar product categories and are more involved with the products that they are evaluating.We hope these findings help internal and external companies’ managers to be aware of the factors that effect on product evaluation and help them to make better decisions.  Manuscript profile

Open Access Article

4 - Exploring and Evaluating the Relationship between Brand and Country of Origin Knowledge and Country of Origin Image
B. Kheiry

Marketing new findings demonstrate that the country of origin played an important role in customer behavior in marketing. mix 5th P. On the other hand, if the customer knows about the brand's country of origin, then the perceived image of country of origi More

Marketing new findings demonstrate that the country of origin played an important role in customer behavior in marketing. mix 5th P. On the other hand, if the customer knows about the brand's country of origin, then the perceived image of country of origin effects the customer's concept of the trademarks related to the producer country. This evidences shows that one of the major objects in international marketing derives from above subjects. Therefore, the basic subject of this research is: What is the relationship between brand country of origin knowledge and country of origin image, and how great is that distinction? According to this information, the franchise is one of the most common strategies available to emerging markets and the variables in these contrasts were studied. The basic variables in the research include: Brand country of origin knowledge, country of origin image, brand country of origin knowledge for competitive products, country of origin familiarity, and demographic factors, such as education level, income level, foreign travel history and free-zone travel history. For this purpose, a sample population was established and surveyed using a questionnaire. The population included Iranian families in metropolitan areas, and an annualization of the data gathered was accomplished. The results of this research show that there is a direct relationship between brand of country of origin knowledge and country of origin image. Also, there is a direct relationship between brand country of origin knowledge and brand country of origin knowledge of competitive products, country of origin familiarity and income level. Despite the finding, presented in other research there appears to be no relationship between brand country of origin knowledge and education level, foreign travel history and free zone travel history. Manuscript profile

Open Access Article

5 - A Sociological Study of Iranian-Islamic Lifestyle among the Youth in Kerman City
Mansour Haghighatian Hamid Mahmoodian Ameneh Firoozabadi

Manuscript profile

Open Access Article

6 - Detection Understanding in Poems by Saeed Bibiabanaki
amene rostami mohsen zolfaghary

The poem,s of biabanaki is wild, explicit, critical and committed; In fact, his poetry is a response to the world around him, his ideas, developments, and relationships around him. A significant part of his poetry serves the devoted literature, especially sacred literat More

The poem,s of biabanaki is wild, explicit, critical and committed; In fact, his poetry is a response to the world around him, his ideas, developments, and relationships around him. A significant part of his poetry serves the devoted literature, especially sacred literature and sacred defense.Using linguistic and linguistic constructs and creating linguistic abnormalities in different ways, his poetry is distinct from the poetry of his contemporaries. And it's a personal and personal style in his poems. In this research, with a structural approach and descriptive-analytic method, he examines the paraphernalia of his poetry in order to determine what the style in his poem is. In conclusion, the result of this research is that his point of view is to acquaint himself with the way of making new combinations, the use of folk and craft structures that create a sense of humor and critique in his words. And the skill and mastery in securing the poetry of other poets are important components in determining the style of his poetry. Manuscript profile

Open Access Article

7 - The effect of introducing Information and Communication Technology(ICT) on the educational development of the students of psychology at Islamic Azad University, Roodhen Branch
alireza zaree

Information and Communication Technology(ICT) is an inter-disciplinary expertise domain that is used to establish long-distance connections, to make information accessible and to avoid its accumulation and monopoly(Sharify, 1383). In the high-tech era, the sustainable w More

Information and Communication Technology(ICT) is an inter-disciplinary expertise domain that is used to establish long-distance connections, to make information accessible and to avoid its accumulation and monopoly(Sharify, 1383). In the high-tech era, the sustainable wealth of a nation is its skilled and creative human resource. The advancement of any society depends on its intellectuals(David Elson,1377). Since human resources are more affected by ICT and media, it is obvious that the countries which manage to provide themselves with advanced human resources will make their wealth sustainable and lasting|(Karam Pur, 1382). Education, which is up-to-date, is the key to have skilled and innovative human resource(David Elson,1377). Today, the use of high-tech to facilitate learning and its effect on educational achievement of students has been emphasized in higher education(Pur Jamshidy). The present research studies the effect of introducing Information and Communication Technology(ICT) on the educational development of the students of psychology at Islamic Azad University, Roodhen Branch.  160 students participated in the research. A researcher-made questionnaire was used and the results were analyzed using SPSS to determine the effect of familiarity(low-high) with ICT and sex on educational achievement of both make and female students. Factor analysis, independent-group t-test, and ANOVA techniques were employed. It was determined that sex did not have any effect on educational achievement. However, the degree of familiarity with ICT had an effect on educational achievement. Manuscript profile

Open Access Article

8 - The Differential Effects of Task Repetition and Task Familiarity on EFL Learners’ Writing Performance in Weblog Based Environment
Zari Sadat Seyyedrezaei Aytai Gharavi Masumeh Sadat Seyyedrezaei Atefeh Zebarjadi

Manuscript profile

Open Access Article

9 - A Study of the Relationship between Familiarity and use of ICT, and High School Students Academic Achievement in Haris
صدرالدین ستاری yosef namvar yousef hajnazari

The main purpose of the research was to study the relationship between Familiarity and use of ICT, and high school students’ academic achievement in Haris. The research method was a descriptive-correlational one. Among 1800 population (970 boy and 830 girl student More

The main purpose of the research was to study the relationship between Familiarity and use of ICT, and high school students’ academic achievement in Haris. The research method was a descriptive-correlational one. Among 1800 population (970 boy and 830 girl students), 317 were selected through random stratified sampling method as statistical sample. For data collection, a researcher-made questionnaire was used whose face and content validity was confirmed by the experts. Its reliability was estimated 0/78 for familiarity with ICT variable, and 0/74 for the use of ICT variable through Chronbach Alpha Coefficient. Data-analysis was done using descriptive and inferential statistics such as Pearson correlation and Regression tests. The results showed that there was significant relationship between familiarity and use of ICT, and high school students’ academic achievement. Manuscript profile

Open Access Article

10 - The Effect of Citizenship Education on Increasing Citizenship Awareness of Eight-Year-Old Children in Isfahan (with Emphasis on Multimedia Software)
Badri Shahtalebi Akram Ghapanchi

The aim of the present research was to investigate the effect of multimedia software-based citizenship education on increasing citizenship awareness of eight-year-old children in Isfahan city using semi-empirical method with two testing and control groups and with prete More

The aim of the present research was to investigate the effect of multimedia software-based citizenship education on increasing citizenship awareness of eight-year-old children in Isfahan city using semi-empirical method with two testing and control groups and with pretest and posttest. The statistical population of the study was a total of 26572 grade-two male and female primary students of Isfahan city among which two boys’ and girls’ schools were chosen by random cluster sampling method. Then, two classes were chosen among grade-two classes in each school as a test group and a control group (78 people). Having been pretested, both groups (boys and girls) were taught multimedia software-based citizenship education for five weeks. Then, both were given a posttest. The data collecting tool was a combitional researcher made test covering five fields including national identity, religious teachings, familiarity with rules and regulations, social relations and behavior and protecting environment, whose validity was verified and whose reliability, using split-half method, was estimated 0/85. The research findings showed that there was a difference between pretest and posttest scores of the participants in all aspects of the training. The results also indicated that multimedia software- based citizenship education had more effects on boys than girls. In addition, the highest influence was on protecting environment and the lowest influence was on religious teachings.  Manuscript profile

Open Access Article

11 - A survey on students' familiarity and use of library services in Karaj Islamic Azad University
shokouh tafreshi Solmaz Derogar Kalkhoran

This research, is done by using survey-descriptive method and aims to study students' familiarity and use of library services in Karaj Islamic Azad University. The research population is composed of 400 students out of 20000 students and after distributing the questionn More

This research, is done by using survey-descriptive method and aims to study students' familiarity and use of library services in Karaj Islamic Azad University. The research population is composed of 400 students out of 20000 students and after distributing the questionnaire (including 17 closed and 2 open-ended questions) as data collection tool, among them, 369 ones were returned. The findings of the research demonstrate that there is a meaningful reverse co-relation between the students' familiarity with the libraries and the library services and resources (R = 4.054), but there is a meaningful co-relation between their unfamiliarity with the library departments and using accessible library resources (R = 0.0507). There is also meaningful co-relation between students' expectation rate (R = 0.615) expectations and knowing how to use the library. The findings also indicate that 63.1 percent of students are the library members. 71.8 percent of students use the library for reading needed textbooks. The library resources are not up-to-date and there is also lack of library resources (57 percent). The students are not skillful in using library sources (49 percent). The students need to take part in some courses to learn how to use library (75.3 percent). The students make use of computer for searching (61.8 percent). The students are not urged by the professors to use the library resources (58 percent). It is notable that research hypothesis has not been confirmed. Finally some suggestions have been offered for the present and the future.     Manuscript profile

Open Access Article

12 - مطالعه تطبیقی آزمون نوشتاری آکادمیک آیلتس در حالت کاغذی در مقابل حالت کامپیوتر در میان داوطلبان ایرانی آیلتس در دانشگاه تهران
مهدی دست پاک Mohammad Javad Riasati Ehsan Hadipourfard

10.30495/ttlt.2021.683893

 مطالعه حاضر تلاشی برای بررسی این موضوع بود که آیا زبان آموزان از نظر پاسخ / موفقیت در تکلیف ، انسجام / ارتباط ، منبع واژگانی ، دامنه دستوری و دقت در آزمون نوشتن در سیستم بین المللی تست زبان انگلیسی عملکرد متفاوتی دارند. علاوه بر این ، بررسی شد که آیا آشنایی رایانه More

 مطالعه حاضر تلاشی برای بررسی این موضوع بود که آیا زبان آموزان از نظر پاسخ / موفقیت در تکلیف ، انسجام / ارتباط ، منبع واژگانی ، دامنه دستوری و دقت در آزمون نوشتن در سیستم بین المللی تست زبان انگلیسی عملکرد متفاوتی دارند. علاوه بر این ، بررسی شد که آیا آشنایی رایانه ای دانشجویان در گروه های کاغذی و رایانه ای متفاوت است. برای این منظور ، از مجموع 144 داوطلب ، تعداد 108 داوطلب براساس نتایج آزمون آکسفورد در دانشگاه تهران ، ایران انتخاب شدند. برای جمع آوری داده ها ، یک نمونه نوشتن آکادمیک بازنشسته آیلتس و یک پرسشنامه آشنایی با رایانه استفاده شد. شرکت کنندگان به دو گروه مساوی تقسیم شدند. در گروه کاغذی ، برای نوشتن در حالت معمول کاغذ به دانش آموزان داده شد. در گروه حالت رایانه ، آزمون مشابهی به دانشجویان داده شد. با این حال ، از آنها خواسته شد تا آزمون را در رایانه ای که در کلاس خود برای آنها در نظر گرفته شده بود تایپ کنند. همچنین ،به کلیه شرکت کنندگان پرسشنامه آشنایی با رایانه داده شد. داده های جمع آوری شده از طریق آزمون تی تست مستقل مورد تجزیه و تحلیل قرار گرفت. این یافته ها تفاوت معناداری بین حالت های کاغذی و رایانه ای در هر دو تکلیف 1 و 2 نوشتن نشان داد. علاوه بر این ، تحلیل پرسشنامه تأثیر آشنایی رایانه ای داوطلبان بر عملکرد نوشتن آنها را نشان داد. Manuscript profile

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