List of Articles Word of mouth

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  1 - The effect of travelers' recommendations on word-of-mouth advertising and reuse intention with the mediating role of safety and perceived value and the moderating role of education
  majid pabarjaei zanjani احمد راه چمنی
• Open Access Article
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  2 - Analyzing the mediating role of social influence transmission in the impact of digital content marketing components on word of mouth e-marketing and viral e-marketing
  Mohamad Shoaib Allami mohamad Hadi Asgari
• Open Access Article
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  3 - Effect of Foreign Health Tourists’ Satisfaction from Destination on Word of Mouth Advertising in Tehran's Hospitals
  Mohammad Javad Taghipourian Umm al-Banin Eyni Mirhassanlo
• Open Access Article
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  4 - Explaining the phenomenological pattern of the concept of health tourism with an emphasis word of mouth advertising of health centers
  mohammad ali abdolvand mehdi bani asadi
• Open Access Article
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  5 - The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification
  zahra mohammadi faranak khodayari sedigheh tootian
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  6 - The effect of Relationship marketing on purchase intention the moderating effects of word-of-mouth
  عاطفه شکاری فرج اله رحیمی سیروس کراهی مقدم
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  7 - The effect of word of mouth on intention to use insurance services among customers of insurance companies in Rasht
  علی داوری Amin Mohammadi Almani امیر پورناصرانی
• Open Access Article
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  8 - Examine the relationship of mouth communication on buying handsets domestic production ‎‎(Case study GLX G5 phone buyers in the esfahan city for the relevant agencies)‎
  ehsan namdar joyami محمد تابان
• Open Access Article
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  9 - Examine the relationship of mouth communication on buying handsets domestic production (Case study GLX G5 phone buyers in the esfahan city for the relevant agencies)
  ehsan namdar joyami محمد تابان
• Open Access Article
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  10 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity
  iman hakimi
• Open Access Article
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  11 - Effect of psychological contract violation on positive word of mouth intention in online shopping (case study: customers of digikala)
  niloufar ashrafi Kambiz Heidarzadeh
• Open Access Article
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  12 - The Effect of Brand Personality and Brand Image on Word of Mouth
  Marjan Daneshian  Shahnaz Nayebzadeh  Mahmoud Moien Addin Akram Eghbali
• Open Access Article
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  13 - The relationship between attitudes to endorsement advertising and brand equity with Word of Mouth Advertising
  shahab bahrami
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  14 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry
  firouze hajialiakbari narges moosavi
• Open Access Article
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  15 - The Effect of Customers' Negative Emotions on Negative Electronic Word of Mouth Advertising With the Mediating Role of Revenge and Desire to Improve (Case Study: Digikala Company)
  faranak khodayari Shadan Vahabzadeh  Salumeh Rajablu
  10.30495/jomm.2022.68062.1946
• Open Access Article
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  16 - The Effect of Relationship Marketing on Purchase Intention the Moderating Effects of Word-of-Mouth
  A. Shekari F. Rahimi S. Korahi moghadam
• Open Access Article
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  17 - The Survey of Effect of Relationship Quality and Rapport on Word of Mouth
  P. Ghaffari Ashtiyani M. Zanjirdar M. Panahi Vanani
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  18 - The Impact of After- Sales Services Quality on Behavioral Intentions of Buyers of Industrial Products
  M. A. Abdolvand P. Alipour
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  19 - Examination of the Relationship of Mouth Communication on Buying Handsets Domestic Production (Case Study GLX G5 Phone Buyers in Isfahan City for the Relevant Agencies)
  E. Namdar Joyami M. Taban
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  20 - Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes
  B. Kheiry M. Samei Nasr M. Azimpour Khujin
• Open Access Article
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  21 - The Effect of Word of Mouth on Intention to Use Insurance Services among Customers of Insurance Companies in Rasht
  A. Davari A. Mohammadi Almani A. Pournaserani
• Open Access Article
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  22 - Numerical Solutions of Two-dimensional Linear and Nonlinear Volterra integral equations: Homotopy Perturbation method and differential transform method
  Najmeh dastani
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  23 - The model of variables affecting brand love and commitment and its impact on brand loyalty, willingness to pay more and word of mouth in smart phone users
  hadi seyedfazli Vahidreza mirabi karim hamdi
  10.30486/jsrp.2021.1920916.2814
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  24 - Guerilla Marketing Approach on Consumer’s Purchase Intention with Presence of Mediator Variable of Satisfaction
  Artimes Mahdavi Meymand Fazlullah Kazemi
• Open Access Article
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  25 - The moderating role of open innovation in the impact of website appeale on customers' behavioral intentions
  Arezoo Hosseinzadeh Hamid Khodadad Hosseini Adel Azar
• Open Access Article
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  26 - Employing the creative approach of brand addiction to develop a model of repurchasing luxury products
  Mitra Meijani Alireza Rousta Darioush Jamshidi
• Open Access Article
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  27 - Customer Relationship Satisfaction
  kaveh Ganjehe Hamid Khodadad Hosseini Fereshteh Mansouri Moayyed
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  28 - Evaluation of effect of individual factors include (excitement and self-esteem) and new products’ knowledge on impulse buying behavior
  Mohammad Ali Abdol Vand Kambiz Heydar Zadeh Sara Khalil Hasan Zadeh
• Open Access Article
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  29 - Effect of Customer to Customer Interactions on Satisfaction, Loyalty and Word of Mouth Advertisements of Customers (Case Study of Semnan Traveling and Tourism Agencies)
  N. Imankhan S. Eekani M. Fakharyan
• Open Access Article
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  30 - The Effect of Components of Social Media Marketing Activities Through Brand Value on Customer Responsibility in the Tourism Industry Case Study of Zanjan Province
  Firozeh hajialiakbari narges moosavi
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  31 - An Analysis of Tourists’ Behavior of Delay in Service Delivery (A Case Study of Parsian Hotel in Kermanshah)
  Maryam Beigpour Tanha kamran yeganegi
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  32 - A Survey of Loyalty Strategies and Word of Mouth Communication to Customers of Sports Products (Case Study of Adidas Brand Customers in Iraq)
  Farah Nouri Razi Al-Awadi Omid Behboodi Ahmad Sharbaf Eidghahi
  10.30495/msds.2022.1962692.1061
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  33 - Consequences of word of mouth advertisement from the perspective of fitness clubs customers in Gonad Kavoos city
  وحید وظیفه‌خواه ده‌جبار ناصر بای
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  34 - Investigation of the Effect of Loyalty on Customer Repurchase of Dairy Products
  Javad Rafati; Reza Aghamoosa Abdollah Naami
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  35 - The Effect of Customers Preferences towards WOM (Case Study: Fast Food Restaurant Industry)
  Javad Rafat Reza Aghamoosa Kimia Zand Habibi
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  36 - Investigating the role of effective factors of word of mouth on repurchase intention in Bank Mellat investment funds
  ghazaleh asvadi alireza rousta
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  37 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
  Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi
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  38 - The Effect of Word of Mouth Advertising on Customer Preferences
  siyamak farrokhi ali Yavari jafar beikzad
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  39 - Implementation of Marketing Strategies Based on Customer Lifetime and Referral Value (Case Study:broadband Internet Service Industry)
  mohamad haghighi babak hazave hesar maskan mehdi ashkani amirhosein abasi
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  40 - Investigating the Role of Word of Mouth in the Relationship between Trust and Shopping Behavior of Consumers of Sports Products in Guilan Province
  abbas khodayari seyavash khodaparast javid pourabdi
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  41 - A survey on the impact of electronic word of mouth advertising on brand image and consumer purchase intention (case study: Final buyers of Samsung Mobile phone in Islamic Azad university-Aliabad Katoul Branch)
  Hormoz Mehrani Mansoureh sadeghi Majid saftari
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  42 - Examining the effect of service quality on repeat visits, repurchase intention and word of mouth advertising with regard to the mediating role of customer trust and satisfaction in online shopping of health and cosmetic products (case study: Mahland
  fahameh farahbakhsh
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  43 - The Effect of Residents' Satisfaction on Tourism Destination on Oral Advertising by Mediating Place Attachment and Destination Interaction in Domestic Tourist Attraction(Study of tourists in Masouleh and Castle of Rudkhan)
  yazdan Shermohammadi seed Isaac Jalalian Mandsour Rezaali Maryam Bahrami