List of Articles Synergy

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  1 - A Model for Strategic Parenting in Iran Khodro
  P. Jafari P. Parsa
  The purpose of this study is to develop a model for strategic parenting in Iran Khodro. The followingobjects are considered:to recognize the specifications of strategic holding-parenting style in the world;A- to determine the existing situation of Iran Khodro Group from More

  The purpose of this study is to develop a model for strategic parenting in Iran Khodro. The followingobjects are considered:to recognize the specifications of strategic holding-parenting style in the world;A- to determine the existing situation of Iran Khodro Group from a holding–parenting style point ofview; and to present a suitable model for the Iran Khodro strategic parenting style.Most existing research employs a descriptive measurement. Library studying, semi-structured verbalinterviews, and two ascertained questionnaires were used for the present reserach. thirty literaturereview reveals three distinguished characteristics of the strategic holding-parenting style.Semi-structured interviews were done for 13 persons in order to understand the present situation ofIran Khodro Industrial Group and to compare it with the characteristics depicted in the literature. Theresults indicate that six characteristics are considered in Iran Khodro. A first questionnaire wasprepared to understand the conceptual framework of model and the proposed duties; as a result, 16duties were determined and approved by experts. A second questionnaire was prepared to ensure thesuitability of the proposed model; university professors' opinions were polled in the holding office. Toanalyze the data from the questionnaires, descriptive and deductive statistics such as figuresupposition, multi-variable statistical analyzing, abundance calculation, percentage, cause analyzing,and MPL were utilized. Manuscript profile
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  2 - Investigating the Involvement of Customer Decision Making by Reflecting on the Synergistic Backgrounds of Brand Value, Brand Love, and Brand Identity in Online Brand Communities
  mohamad Hadi Asgari Ali Einy
  Objective: The purpose of this study is to investigate the conflict between customer purchasing decision making and reflection on the synergistic antecedents of brand value, brand love and brand identity in online brand communities.Method: The present study is a descrip More

  Objective: The purpose of this study is to investigate the conflict between customer purchasing decision making and reflection on the synergistic antecedents of brand value, brand love and brand identity in online brand communities.Method: The present study is a descriptive-survey study based on the applied purpose. Customers and buyers of Digi Kala online store products were considered as a statistical population. A total of 384 people were selected based on Cochran's formula and available sampling method as the sample size of the research. Standard questionnaires were used to measure the research variables. The validity of the research instrument was confirmed using face validity, content and factor analysis, and Cronbach's alpha coefficient greater than 0.7 for different structures confirmed their reliability. . Data analysis was performed by structural equation modeling using LISREL software.Findings: The research findings showed that brand identity has a positive and significant effect on brand love, brand value synergy and customer purchasing decision involvement. Love for the brand has a positive and significant effect on customer conflict decision making conflict. Synergy of brand value has a positive and significant effect on customer purchase decision conflict.Conclusion: The results indicate that brand identity by considering the mediating role of brand love and synergy of brand value have a significant effect on customer decision making conflict. Manuscript profile
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  3 - Social Consideration in the Creativity: Resource Orientation
  Mehrdad Navabakhsh Nasseroddin Kazemi Haghighi
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  4 - The Position of Cultural Synergy in Social Development of the Country
  Mohammadreza Dehshiri
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  5 - The inhibitory activity and phytochemical of Artemisia absinthiumL. and Oxalis corniculata L. extracts against pathogens from tomato in vitro
  mohamadreza majid Khoshkholgh Pahlaviani alireza Massiha
  The inhibitory activity and phytochemical of Artemisia absinthiumL. and Oxalis corniculata L. extracts against pathogens from tomato in vitro

  The inhibitory activity and phytochemical of Artemisia absinthiumL. and Oxalis corniculata L. extracts against pathogens from tomato in vitro Manuscript profile
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  6 - Expression of conceptual model of perception based on synergy of multisensory landscapes in Kerman traditional bazar
  Fatemeh Khajeh hasani Mehdiyeh Moeini Ajhang Baghaee Reza Afhami
  Conversion of conceptual model of perception based on synergy of multisensory landscapes in Kerman traditional bazarAbstract Problem statement: all the information we have about our surrounding world is obtained through our senses. The senses inform us of possible risks More

  Conversion of conceptual model of perception based on synergy of multisensory landscapes in Kerman traditional bazarAbstract Problem statement: all the information we have about our surrounding world is obtained through our senses. The senses inform us of possible risks and provide us the required information for interpreting the events and predicting the future. Also, it is through senses that we feel the joy and pain and recognize colors. All this information helps us to have more complex phenomena like perception and recognition. In fact, without senses these processes won't happen and we won't be able to use our other mental abilities. In another hand , in the western culture, from historical point of view, vision has been regarded as the most original sensory perception; either in ancient Greece or in Renaissance, with invention of perspective has yet dominated on other human senses. , the architectural experience is multisensory and man doesn't just see the space but smell, hear, touch and even taste it.In his view, all sensory perceptions such as vision have been taken of the tactile sensation and are designated to the skin. All sensory experiences are related to the tactile sensation and this is the body which is located in the center and finally creates a combination of perceptions senses which gives the architecture meaning.Sense perception, due to presence in the space, is the most important factor of perception of the architecture physical identity. Though, often in the contemporary architecture space, the sense of sight is enumerated as the most original factor of sense perception. But, in reality, this superiority of the sense of sight on other senses has caused the audience of the architectural space faces the one-dimensional and superficial perception and doesn’t experience the main principle of interaction with the space, that is the sense of being in the living environment and receives the sense of agitation and identity perception weakness with the architectural space and the joy of presence and sense of attachment to space in the most inexpressive possible state, while in the architectural space like traditional bazars, the sensory richness institutionalized in the space leads to the perception of the physical identity of various spaces of the bazar through creation of conceptual interaction with the audience and synergy of multiple senses. According to this, this study aims to identify the synergy of multisensory landscapes through the approach of sensory landscaping approach. For this purpose, through the evaluation of the audiences' perception of multisensory landscapes in each space of Kerman traditional bazar, it seeks to achieve a clear perception of the nature of synergy of multisensory landscapes based on sensory perception of various physical spaces of the bazar and finally based on recognition of the type and rate of effectiveness of sensory landscapes, investigate the multisensory perception. Research question: How the synergy of multisensory landscapes is shaped in various architectural frameworks of traditional bazar? Research objectives: Evaluation of the audiences' multisensory perception in any of the spaces of Kerman traditional bazarsResearch method: In this study, at first by library studies with the aim of identifying multisensory perception, multisensory landscapes are determined and for evaluation of the audiences mental image of multisensory landscapes in the field studies, the instruments of questionnaire, SPSS software, GIS with IDW method is used for analysis of spatial data (UTM). Analytical-descriptive method is utilized for inference of the quality of synergy of multisensory landscapes. The most important findings and research conclusion: Finally, it is concluded that the audience perception in Kerman traditional bazar is multisensory and its reason is existence of sensory landscapes in Kerman traditional bazar in various sections of the bazar and it is shaped through synergy of these sensory landscapes. This sensory synergy due to five senses shapes the sensory richness in the audience. Then, due to the individual features and environmental factors and focusing on memorability and creation of sense of association, mental image is created in the audience and finally causes the creation of the sense of attachment to the place in the audience and as a result leads to the audience multisensory perception in this place. Keywords: senses, multisensory perception, traditional bazar, sensory landscapes, sensory synergy Manuscript profile
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  7 - dentifying the factors affecting the management of urban synergy in regenerationInformal settlements of Kerman city
  zinat sadat hoseini ali vakhshoori Abdolrasoul Ghanbari
  ABSTRACT Introduction: The importance of urban synergy management in the regeneration of informal settlements is because it shows the view of planners and city planners on the ideal urban life and the comparison of this way of life with the way of life in some contexts More

  ABSTRACT Introduction: The importance of urban synergy management in the regeneration of informal settlements is because it shows the view of planners and city planners on the ideal urban life and the comparison of this way of life with the way of life in some contexts and areas of the city. In fact, regeneration means restoring social, economic and environmental life to an area. This movement transforms places, strengthens the social image of itself, and creates lively and attractive places that encourage sustainable internal investment. Methodology: According to the objectives of the research and the investigated components, the type of applied research and its investigation method is descriptive-analytical. Theoretical data was prepared by document method and experimental data by survey method based on Delphi technique. The statistical population of 20 experts and specialists in the urban area is based on snowball sampling, in which 40 stimuli are processed by structural interaction analysis method in MICMAC software.Geographical area of research: The geographical scope of this research is four informal settlements of Pedr town, Sayad Shirazi town, Industrial town, Firozabad town or Pusht-Band of the state of Kerman.Results and discussion: In terms of mutual effects analysis, the findings indicate the dispersion of stimuli in a complex and intermediate situation of effectiveness and effectiveness; The clustering system of stimuli indicates concentration in the influential and independent cluster. Among the 40 driving forces, inter-institutional facilitation drivers in the regeneration of informal settlement contexts, information and institutional awareness, participation of residents in the institutionalization of re-creation of informal settlement contexts, collective solidarity of residents, the level of inter-institutional cooperation and overlap of laws and regulations They had the highest direct influence. These forces are input and stable in terms of system performance, which has a role of high effectiveness and low effectiveness.Conclusion: As a result, it controls the macro situation of the system and its changes, and the management of urban synergy in the regeneration of informal settlements in Kerman depends more on their performance. Manuscript profile
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  8 - Presenting the Model of Financial Synergy with the Grounded Theory Approach
  Hamid Issazadeh Lazarjani Parviz Saeidi Maryam Bokharaeian Khorasani Jomadoordi Gorganli Davaji
  The current research was conducted to present a financial synergy model. The current research method has an exploratory-fundamental nature and has used the grounded theory approach. This research was conducted after conducting 15 semi-structured interviews (theoretical More

  The current research was conducted to present a financial synergy model. The current research method has an exploratory-fundamental nature and has used the grounded theory approach. This research was conducted after conducting 15 semi-structured interviews (theoretical saturation) of experts in banking and university faculty members using non-probability purposeful sampling by snowball sampling method. To analyze the data from the interviews and coding, MAXQDA 2020 software was used in three stages open coding, central coding, and selective coding after extracting 308 open codes, 63 concepts, and 15 categories, and based on that, a qualitative model of the research was also presented. The results showed that the causal conditions of financial synergy include the necessity of financial synergy in integration, financial partnership synergy, financial innovation synergy, and financial capability synergy, and background conditions include financial technology synergy, organizational synergy, and market synergy. Also, intervening conditions include managerial synergy and growth synergy. The main phenomenon of financial synergy is sustainable competition. Also, the strategies include financial synergy strategy in the integration process, human resources synergy, and developmental synergy leading to the presentation of a mental image based on the importance of the financial synergy process and distinguishing this process from other aspects of the value of synergy as a result of integration which causes integration. Finally, the expected consequences of financial synergies include operational and performance synergies and profit synergies. Manuscript profile
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  9 - Investigating and Ranking Variables and Components of the Effect of Institutionalization of Organizational Culture on Synergy in Tourism Holding and Parsian Hotels Group Using AHP Method
  Behnam Rahimi Majid Jahangirfard Farshad Haj Alian
  10.30495/msds.2023.1999929.1175
  In the context of cultural diversity, the most comprehensive approach to exposure and confrontation is through the utilization of cultural synergy. The cultural synergy approach to managing the impact of cultural diversity involves managers relying on the cultural patte More

  In the context of cultural diversity, the most comprehensive approach to exposure and confrontation is through the utilization of cultural synergy. The cultural synergy approach to managing the impact of cultural diversity involves managers relying on the cultural patterns of the organization in the strategies, procedures, structures, and actions. The objective of the present investigation was to investigate and categorize the variables and constituents of the impact of institutionalization of organizational culture on synergy in the tourism portfolio of the Parsian Hotel Group by employing the AHP methodology. In this study, the research approach was used with time priority and more weight of data and qualitative method than quantitative data. Thus, qualitative methods were first used to identify the dimensions and factors that contribute to creating a synergy-based organizational institutionalization model. Then quantitative methods were used to discover the cause and disabled relationships. The results of weight gain to synergy indicate that the identified indicators are compatible. Also, the findings of weight gain to the variable of cultural institutionalization show that the lower inconsistency rates than the 2.5 which is the criterion of adaptation of the indicators indicate that the identified indicators are compatible. Manuscript profile
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  10 - Ethical analysis of the principle of cooperation on goodness in the Qur'an and hadiths and its adaptation to how synergistic in cyberspace
  hamideh behruzmoqadam
  Cooperation of individuals, of course, in good and good deeds, can have great and positive results, so this has a special place in the teachings of Islam. The invitation to cooperate in good deeds is in fact the use of the collective power and synergy of individuals in More

  Cooperation of individuals, of course, in good and good deeds, can have great and positive results, so this has a special place in the teachings of Islam. The invitation to cooperate in good deeds is in fact the use of the collective power and synergy of individuals in improving the conditions of society. In cyberspace, there is a platform for collective cooperation and synergy, and one of the signs of an advanced society is the prevalence of this type of cooperation in that society. To compile this article, by studying religious documents and books as well as different interpretations of the Holy Quran and studying verses and hadiths and adapting the verses of the Quran to the sociological and social concepts of cooperation and cyberspace. This study tries to explain the importance of synergy from the perspective of verses and hadiths of the Ahl al-Bayt (AS) and how to perform and promote this religious obligation in cyberspace. Manuscript profile
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  11 - Efficient and green synthesis of the ninhydrin-pyrogallol adducts in an ionic liquid and investigation of their antibacterial and synergistic effects on Staphylococcus aureus, Escherichia coli and Pseudomonas aeruginosa
  shiva khalil moghadam Ashraf Sadat shah velayati atousa Aliahmadi
  Antimicrobial resistance of bacteria is one of the greatest challenges that threatens human health. In order to introduce new compounds with antibacterial effects, two derivatives of ninhydrin-pyroglycol adducts were synthesized by condensation reaction in an ionic liqu More

  Antimicrobial resistance of bacteria is one of the greatest challenges that threatens human health. In order to introduce new compounds with antibacterial effects, two derivatives of ninhydrin-pyroglycol adducts were synthesized by condensation reaction in an ionic liquid as a green solvent and their effects on Staphylococcus aureus, Escherichia coli and Pseudomonas aeruginosa isolated from hospitalized patients in Taleghani Hospital was investigated. To determine the lowest bacterial growth inhibitory concentration (MIC) broth micro-dilution method was used. Chloramphenicol was used as standard antibiotic. Comparison of the results of two synthetic samples showed that pyrogallol-ninhydrin adduct 1:1 versus the above bacteria was superior to pyrogallol-ninhydrin adduct 1:2. Synergistic antibacterial effects study of 200 µg/ml of pyrogallol-ninhydrin adduct 1:2 or 100 µg/ml of pyrogallol-ninhydrin adduct 1:1 plus chloramphenicol series, showed that the concentration of chloramphenicol growth inhibitors decreased to 50 µg/ml. Manuscript profile
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  12 - Developing the Sustainable Development Model of Student Sport Participation in Iran
  مهدی نصیری خوزانی شهرام عروف زاد محمد علی نادی
  The aim of this study was to develop the sustainable development model of student sport participation in Iran. The research method was qualitative using grounded theory that is an inductive and exploratory research method. The research domain included experts and benefi More

  The aim of this study was to develop the sustainable development model of student sport participation in Iran. The research method was qualitative using grounded theory that is an inductive and exploratory research method. The research domain included experts and beneficiaries of the near and far environments of student sport. The sampling method was snowball based on the theoretical approach and continued until theoretical saturation. 20 semi-structured and exploratory interviews were conducted. The members investigated the validity of the findings by matching methods. The results of data analysis were divided into separate concepts during three levels of open coding, axial coding, and selective coding. The findings showed that the coding process within the 6 dimensions of the paradigm model including contextual factors such as laying the groundwork for software, hardware and specialist human force infrastructure, causal conditions such as creating  an attitude of sportsmanship and altruism among students, central phenomenon components such as development of the whole system of sport with educational sport, intervening factors such as the parallelism of sport organizations and strategies such as the revision and facilitation of laws and regulations on the attraction of financial sponsors and charities and consequences such as achieving national dignity and authority was identified and extracted. The results showed that the synergy and participation of families, organizations and institutions enhance student dynamism and social vitality and lay the groundwork for the development of financial sources and infrastructure of student sport. Manuscript profile