List of Articles Marketing Innovation

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  1 - Identifying and Prioritizing Factors Affecting Marketing Innovation in Medical Service Organizations
  Mohammad Jahanifar Ehsaneh Nejad Mohammad Nameghi Abas Asadi Akbar Bahmani Chub basti
  10.30495/jhm.2023.73645.11138
• Open Access Article
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  2 - The Role of Marketing Innovation and Creative Advertising in Customer Purchase intention of Digikala Company
  Alireza Rousta
• Open Access Article
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  3 - An investigation of the connection between innovation culture and market performance considering product innovation and marketing
  somayeh safaei anaraki Mohamadreza Dalvi
• Open Access Article
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  4 - Structural model of the impact of innovation culture on market performance with mediating role, marketing and product innovation in Tabriz auto parts manufacturing companies.
  yagub akaber vahid fattahi sarand Jebreil Marzi Alamdari
• Open Access Article
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  5 - A revolution in insurance marketing innovation: sustainable marketing with an artificial intelligence approach
  elnaz allaf jafari علیرضا روستا farzad asayesh محمود احمدی شریف