Green marketing is one of the key issues being implemented around the world in the last decade, especially in developed countries. Whereas, this type of marketing in developing countries, faces obstacles. Herbal medicines are not exception to this rule and the medicine' More
Green marketing is one of the key issues being implemented around the world in the last decade, especially in developed countries. Whereas, this type of marketing in developing countries, faces obstacles. Herbal medicines are not exception to this rule and the medicine's marketing is one of the troubles of marketers. Thus the purpose of this research is to study and classify the barriers and impediments of green marketing on the usage of herbal medicine. The people in the study has composed from the doctors of traditional medicine, grocery and experts in herbal medicine in Qom province. 66 questions were reviewed with expert teachers in the fields of cultivation, production and marketing of medicinal plants, Finally by using Cronbach alpha coefficient (upper than0/9) and T-test and Friedman ranking in SPSS software, we found that organizational barriers are more important than social and governmental barriers. Along the organization aspects, producer's motivation has the highest rank, after that the high production cost and the lack of specialists is the second and third for many and similar competitors, and the lack of equipment is the forth.
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یکی از صنایع مهم جهت تحقق اهداف توسعه انسانی، اجتماعی و اقتصادی صنعت دارو گیاهی است. بخش بازار، تولید و کارآفرینان نقش مهمی در استفاده از ظرفیت های بالقوه این صنعت ایفا می کنند. آن گونه که صاحبنظران داروهای گیاهی اعلام کرده اند، سهم داروهای گیاهی در ایران کمتر از 4 درصد More
یکی از صنایع مهم جهت تحقق اهداف توسعه انسانی، اجتماعی و اقتصادی صنعت دارو گیاهی است. بخش بازار، تولید و کارآفرینان نقش مهمی در استفاده از ظرفیت های بالقوه این صنعت ایفا می کنند. آن گونه که صاحبنظران داروهای گیاهی اعلام کرده اند، سهم داروهای گیاهی در ایران کمتر از 4 درصد است. علت آن می تواند غفلت از برنامه های بازاریابی هدفمند باشد. جامعه آماری پژوهش شامل کلیه کسانی است، که جهت خرید دارو به داروخانه ها مراجعه کرده اند. روش نمونه گیری در بخش کیفی هدفمند و در بخش کمی طبقه ای بوده است. در بخش کیفی نظریه داده بنیاد و در بخش کمی رویکرد کای میانگین جهت تحلیل داده ها استفاده شد. یافته های بخش کیفی منجر به شناسایی 8 عامل شد. نتایج الگوی کای میانگین بخش بندی این بازار را به 4 بخش مناسب دانسته است. هر بخش از نظر مقولات مورد بررسی با هم متفاوت بوده اند. مبتنی بر نتایج پیشنهادات و استراتژی های مقتضی هر بخش جهت تحقق همزمان ارزش برای مشتریان- بازار و به صورت کلی رهنمودهایی جهت ایجاد تسهیلات جهت رشد و توسعه این صنعت ارائه شد.
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Premature ovarian failure (POF) is known as a heterogeneous disorder that leads to amenorrhea and ovarian failure before the age of 40 and causes infertility in young women. Herbal Medicines is traditionally used to treat hormonal problems in women. This study was condu More
Premature ovarian failure (POF) is known as a heterogeneous disorder that leads to amenorrhea and ovarian failure before the age of 40 and causes infertility in young women. Herbal Medicines is traditionally used to treat hormonal problems in women. This study was conducted to investigate the effect of Chaste tree fruit hydro alcoholic extract on ovarian function and body weight of mice after POF induction in mice. In this study, 50 mice were divided into five groups (n=10) including the vitex group, POF and three experimental groups (creating POF model and gavage of vitex extract). After the effect of the extract, the ovarian tissue was studied with hematoxylin-eosin staining, and follicular count and serum level were checked. The results showed that the number of follicles, corpus luteum, and body weight of mice in the POF group were significantly reduced. Also, the serum level of FSH hormones increased in the POF group and the E2 hormone decreased significantly compared to the control group (p<0.05), which indicates the correct creation of POF models. After gavage of extract in POF mouse models, the serum level of hormones was adjusted and the number of ovarian follicles increased. The results of the study showed that vitex extract in the highest tested dose has positive effects on the number of follicles, body weight and sex hormones of mice in premature ovarian failure syndrome.
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AbstractThe purpose of this study was to investigate the constructive role of herbal medicines in the resistance economy of our country through acquiring domestic markets and maintaining foreign exchange capital, as well as the currency earning potential of these medici More
AbstractThe purpose of this study was to investigate the constructive role of herbal medicines in the resistance economy of our country through acquiring domestic markets and maintaining foreign exchange capital, as well as the currency earning potential of these medicines. The approach of this research was a combination, in the first stage, the data were collected using the foundational data theory method and the interview tool. The researchers interviewed 12 doctors, pharmacists, and herbal medicine sales managers in a targeted manner. The extracted financial consequences included: improving the sale of herbal medicines, increasing the export capacity, commercializing herbal medicines and attracting capital for the production and development of herbal medicines, which was used in the quantitative stage of the descriptive-survey method and using first-order factor analysis techniques. and the second were examined. 420 samples were collected using available random sampling and analyzed using AMOS software.
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