List of Articles Customer Value

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  1 - The evaluation of relationship between customer value and customer relationship management performance
  K. Heidarzadeh A. Zendehdel Ali Hossin Soltani
• Open Access Article
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  2 - The use of organizational capabilities to increase customer value (case study: marketing managers and experts of Sepah bank)
  Hosein Vazifehdoust Maryam Abdoli
• Open Access Article
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  3 - Patient Value: A Qualitative Study in Qazvin Social Security Organaization’s Hospitals
  ZAHRA KHAMDA Pejman Jafari Seyed Jamaledin Tabibi Majid Rostami
• Open Access Article
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  4 - Investigating Factors Influencing Tejarat bank's Customer Loyalty
  M. A. Abdolvand K. Abdoli
• Open Access Article
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  5 - Investigating the Effect of Gender on Parsian Bank Customer’s Loyalty Base on Relationship Marketing Approach
  K. Heidarzadeh H. R. Saeeidniya M. Baniasdi
• Open Access Article
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  6 - Evaluating the Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavorial Intentions
  K. Heidarzadeh H. Zandehesami S. S. Ghafelehbashi
• Open Access Article
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  7 - Consideration of Price Perception and Quality Perception on Behavioral Intention in Private and State Banks in Iran
  K. Hamdi S. S. Al Hosseini
• Open Access Article
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  8 - Providing a customer portfolio management (CPM) model to improve customer relationship management (CRM)
  ali akbar jafri Kambiz Shahroodi Seyed Mahmoud Shabgoo Monsef Narges Del Afrooz
• Open Access Article
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  9 - Providing a model of value creation with customers in the banking industry from a phenomenological perspective
  Amirali koushki Fataneh ALIZADEHMESHGANI Nasser Fegh-hi Farahmand
• Open Access Article
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  10 - Investigating the role of Internet of Things technology as an environmentally friendly technology in expanding and improving businesses based on customer value
  Leila Rahiminasab Hosein Vazifehdoost karim Hamdi
• Open Access Article
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  11 - Studying the Effective Factors in Brand Value Creation from the Perspective of Customers, Organizations and Stakeholders (Case study: Iranian Textile Industry)
  Parviz Alilou Hamid Reza Saeednia Ali Badi Zadeh
  10.30495/jsm.2021.1943070.1548
• Open Access Article
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  12 - Saderat Bank customer classification using decision tree Based on customer value
  Hosein Beyorani Mahram Azimi
• Open Access Article
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  13 - Factors Affecting Customer Loyalty: Study on the Role of Customer Relationship Management Quality as mediation and Brand image as moderator
  Ehsan Safaei Seyed Morteza Ghayour Baghbani Morteza Rojui Toktam Pishfang
• Open Access Article
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  14 - تاثیر بازارگرایی و نوآوری بر کارآفرینی و ایجاد ارزش برای مشتری در بنگاه‌های کوچک و متوسط صنایع غذایی
  طوبی انصاری حامد دهقانان
• Open Access Article
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  15 - Validation of value creation pattern with customers in the banking industry-Case study: Bank Mellat
  Amir Ali Koushki Fataneh Alizadeh meshgani Nasser Fegh-hi Farahmand
• Open Access Article
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  16 - Implementation of Marketing Strategies Based on Customer Lifetime and Referral Value (Case Study:broadband Internet Service Industry)
  mohamad haghighi babak hazave hesar maskan mehdi ashkani amirhosein abasi