List of Articles Brand trust Open Access Article Abstract Page Full-Text 1 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran مهرداد رحیمیان hiro eisavei Open Access Article Abstract Page Full-Text 2 - Provide a virtual buyer behavior policy model based on the online brand trust variable kambiz sanaee asghar moshbaki hasan esmaillpoor Siavash ahmadi chehre bargh 10.30495/ijpa.2022.67408.10896 Open Access Article Abstract Page Full-Text 3 - Investigating the effects of corporate social responsibility on company reputation and brand equity with the mediating role of brand trust Abbas Ghaedamini Harouni Mehrdad Sadeghi Samaneh kaldani Ghulam Reza Maleki Farsani Open Access Article Abstract Page Full-Text 4 - The Effect of Brand Advocacy on the Willingness to pay Price Premium Mediated Repurchase Intentions in University Students Aleixandre__Brian__Duche-Pérez Aleixandre__Brian__Duche-Pérez Open Access Article Abstract Page Full-Text 5 - Studying the relationship between brand and consumer (case study: electrical home appliance) fatemeh motahari nejad سعید صمدی زینب طولابی یاسان الله پوراشرف Open Access Article Abstract Page Full-Text 6 - The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile) مریم کناره فرد سید علیرضا موسوی Open Access Article Abstract Page Full-Text 7 - The Effect of Ethical Perceptions on the Purchase Intentions with the Role of Consumer–Corporate Identification and Brand Trust (Case Study: Samsung Mobile Customers) mohammad ali nasimi samira pali Open Access Article Abstract Page Full-Text 8 - Branding co-creation through customers participation in digital media Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh Open Access Article Abstract Page Full-Text 9 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani Open Access Article Abstract Page Full-Text 10 - The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile) S. A. Mousavi M. Kenarehfard Open Access Article Abstract Page Full-Text 11 - Structural Equation Modeling Approach in Explaining the Effect of Experience, Trust and Brand Loyalty on Brand Equity M. Dehghani Soltani E. Mohammadi Y. Pour Ashraf K. Sayeh Miri E. Ghahri Shirinabadi Open Access Article Abstract Page Full-Text 12 - Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance) F. Motaharinejad S. Samadi Z. Tolabi Y. Pour Ashraf Open Access Article Abstract Page Full-Text 13 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad) Mohammad Ghasemi Roya Eghbal Ehsan Mohammadi Bajgiran Open Access Article Abstract Page Full-Text 14 - The Influence of Social Media on Brand Commitment and Brand Loyalty Mohammad Ali Abdolvand Elham Honarisharif Open Access Article Abstract Page Full-Text 15 - Providing Marketing Strategies Based on Studying the Role of Passion toward Brand, Self-Expression and Self-Brand Integration in Building Brand Trust hossein hajibabaei Hassan Esmailpur Open Access Article Abstract Page Full-Text 16 - Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention" (Case study: iPhone Consumers in Iran) Zeinab olsadat Tabatabaei Yeganeh Open Access Article Abstract Page Full-Text 17 - The Study of the Relationship between the Quality of Social Services on Eigenvalue of Brand Name from the Perspective of the Consumer Society in Shirvan Hotel Industry Milad Raeisizadeh اصغر میرفردی آرمان حیدری
