List of Articles Brand awareness Open Access Article Abstract Page Full-Text 1 - The impact of digital content marketing on brand awareness through social media and customer engagement mousa rahimi sirous keshavarz behnaz salehipour shirazi Open Access Article Abstract Page Full-Text 2 - The Effect of Brand Equity on Purchase intention With Mediating Role of Brand Attitude Ehsaneh Nejad Mohammad Nameghi Abas Asadi zahra khakrizi Mohammad Ali Berangi, Open Access Article Abstract Page Full-Text 3 - Examining the Effect of Perceived Brand Innovativeness on Customer-Based Brand Equity Seyed Mohammad Saleh Hashemi Apourvari yaser sobhanifard Mohammad Hossein Maziarfar Open Access Article Abstract Page Full-Text 4 - The Role of Cognitive Age in Status Consumption of Educated, Middle-Aged Iranian Consumers Javad Abbasi Mohammad Pourreza Open Access Article Abstract Page Full-Text 5 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais) hosein vazifehdust behrooz gholipoor hamed abbasi Open Access Article Abstract Page Full-Text 6 - The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad) Nayereh Gholami mostafa farokhy ostad saeedeh Babajani Mohamadi Open Access Article Abstract Page Full-Text 7 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry firouze hajialiakbari narges moosavi Open Access Article Abstract Page Full-Text 8 - Brand equity modeling in Sepah Bank (A New Approach to Delphi-Fuzzy Type 2 Electro-Type 3 Techniques and Structural Equations) KUMARS MOHSENIMEHR hossain budaghi khaje nobar 10.30495/jomm.2023.68874.1964 Open Access Article Abstract Page Full-Text 9 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company Zeinab Shabaninejad Ehsaneh Nejad Mohammad Nameghi Hassan Esmailpour 10.30495/jomm.2023.70340.1987 Open Access Article Abstract Page Full-Text 10 - Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus) K. Heidarzadeh M. Hashemi Open Access Article Abstract Page Full-Text 11 - The Study of Effective Factors on Cosmetic Impulse Buying P. Ghaffari Ashtiyani B. Akbari Open Access Article Abstract Page Full-Text 12 - Evaluating the Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavorial Intentions K. Heidarzadeh H. Zandehesami S. S. Ghafelehbashi Open Access Article Abstract Page Full-Text 13 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model) M. Mohamadian R. Shafiha Open Access Article Abstract Page Full-Text 14 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank) A. A. Farhangi R. Abedini Open Access Article Abstract Page Full-Text 15 - The Effect of Country of Origin of Brand on Brand Equity B. Ranjbarian E. Mahmoudi A. Ghasemi Open Access Article Abstract Page Full-Text 16 - Investigation of the Effects of Corporation Ability Association and Brand Awareness on Repurchase Intention and Mediator Roles of Quality Perception and Brand Resonance in Consumer Decision Marketing Process A. R. Kia Open Access Article Abstract Page Full-Text 17 - The Role of Cognitive Age in Status Consumption of Educated, Middle-Aged Iranian Consumers J. Abbasi M. Pourreza Open Access Article Abstract Page Full-Text 18 - Effects on Consumer-Based Brand Equity: Evaluation of Factors A. H. Ebrahimi B. kheiry S. Yadegari Open Access Article Abstract Page Full-Text 19 - Providing a model to explain brand equity tourism destinations (Case study: Shiraz city) jafar bahari shahla bahari مرجان بذله hamed bahari Open Access Article Abstract Page Full-Text 20 - The Effect of Competitive Advantage Strategies on Customer Loyalty: Mediated role of Brand Identification and Brand Awareness (Case study: Parsian Insurance customers) Samira Falahatgar Mousa Rezvani Chamanzamin Mohammad Taleghani 10.30495/jsm.2021.1943132.1550 Open Access Article Abstract Page Full-Text 21 - Conceptualization and Design of a Digital Content Marketing Model Using Structural Equation Approach Kamran Feizi Hormoz Mehrani Hossein Vazifehdust Ehsan Sadeh Open Access Article Abstract Page Full-Text 22 - The prioritization of media use for brand awareness in the insurance industryMahsa Veysi Mahsa Veisi Neda Suleimani Open Access Article Abstract Page Full-Text 23 - New Strategic View on Brand: The Effect of Congruity, Reliability and Attachment on Customer Loyalty mojtaba khansabbakh shahnaz nayebzadeh reihane sadat bakhshayesh Open Access Article Abstract Page Full-Text 24 - Evaluation of brand equity in the tourist destination From the perspective domestic tourists (Case Study: Tabriz city) jafar bahari banafsheh farahani Shahla Bahari Marjan Bazleh Hamed Bahari Open Access Article Abstract Page Full-Text 25 - The Effect of Components of Social Media Marketing Activities Through Brand Value on Customer Responsibility in the Tourism Industry Case Study of Zanjan Province Firozeh hajialiakbari narges moosavi Open Access Article Abstract Page Full-Text 26 - Examining the Factors Affecting the Particular Value of the Destination Brand for Health Tourism (A Case Study of Atieh Hospital in Hamedan) fg ghm mohammad azim khodayari Open Access Article Abstract Page Full-Text 27 - The formation of customer loyalty from brand awareness and perceived quality through special value Borujerd Textile Factories sleepwear brand S. Alameh Hosaini Peiman Valipour Open Access Article Abstract Page Full-Text 28 - Analysis of factors affecting brand equity in rural tourism destinations (Case study: Qalat tourism target village in Shiraz) Ali Rahimi mohammad reza rezvani Mohammadamin Khorasani Open Access Article Abstract Page Full-Text 29 - Designing a model for improving the mental image, awareness and recognition of the Post Bank of Iran brand in attracting customers Ahmad Shamsi Alireza Shirvani mashaallah valikhani Open Access Article Abstract Page Full-Text 30 - The Relation between Customer-Orientation and Brand-equity(Case study: Anata Company) sahar kheyri Open Access Article Abstract Page Full-Text 31 - The Impact of Advertising on Brand Equity(Case Study: Chocolate Mamufacturing Companies of East Azerbaijan) roghayyeh khorrami hossein boodaghi Open Access Article Abstract Page Full-Text 32 - The Effect of Word of Mouth Advertising on Customer Preferences siyamak farrokhi ali Yavari jafar beikzad Open Access Article Abstract Page Full-Text 33 - The Effect of Content Quality of Social Networks on Brand Awareness and Purchase Intention with Filling the Online and Offline Gap Perspective Mohammad Reza Kousheshi Mohammad Faryabi Open Access Article Abstract Page Full-Text 34 - Investigating the effect on brand equity and intention to take online courses on e-learning platforms neda tahmasbi roshan Aliakbar Aghajani afrozi Abdollah Hamidi Kolaii 10.30495/jedu.2023.29622.5922
