List of Articles Brand Value Open Access Article Abstract Page Full-Text 1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz) Hassan Soltani mojtaba amini moghaddam Open Access Article Abstract Page Full-Text 2 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran مهرداد رحیمیان hiro eisavei Open Access Article Abstract Page Full-Text 3 - Investigating the Involvement of Customer Decision Making by Reflecting on the Synergistic Backgrounds of Brand Value, Brand Love, and Brand Identity in Online Brand Communities mohamad Hadi Asgari Ali Einy Open Access Article Abstract Page Full-Text 4 - Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products) aniseh ghodrati Moghadaseh Mohammadian Open Access Article Abstract Page Full-Text 5 - The study of effective factors on customer relationship quality in creating brand value and intention to online purchase (A study of eshop customers in Tehran) Ali Akbar Khademi Hanieh Farazandeh Open Access Article Abstract Page Full-Text 6 - The impact of marketing activities on service brand equity: The mediating role of evoked experience effat haji hoseini ali asghar eivazi heshmat Open Access Article Abstract Page Full-Text 7 - Designing a Model to clarify Brand Value-creation Determinants in Iranian Textile Industry parviz alilou Hamidreza Saeednia ali Badie Zadeh Open Access Article Abstract Page Full-Text 8 - Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization Gholamreza Tizfahmefard Hassan Esmailpour fariza taherikia leila Andervazh Open Access Article Abstract Page Full-Text 9 - Designing a Special Value Brand Model for Peykan Volleyball Team in Tehran morad Roumiyani Najaf Aghaei, Amir hosein Monazami Saeed Rouniyani mina gandomi Open Access Article Abstract Page Full-Text 10 - The effect of business intelligence on financial performance with the role of mediating brand value and creativity (Case study of private banks in Khuzestan province) hashem Rashidi goghakhor ali Rezaian 10.30495/jomm.2022.60249.1807 Open Access Article Abstract Page Full-Text 11 - The Impact of Performance Criteria on Brand Value In the automotive industry Abdolreza Tahmasebi Mirfeiz fallah Hamidreza Vakilifard Abdullah Naami Open Access Article Abstract Page Full-Text 12 - Developing a model for pricing brand value in capital supply companies: merger and acquisition strategy Hamid Kheilnejad Fariz Taherikia Seyyed Mahdi Jalali Bita Tabrizian Open Access Article Abstract Page Full-Text 13 - A Conceptual Model for of Brand Value Creation in Insurance Industry with Focus on Investment on Life Insurance. mohamad rezaei Hamid Reza Saeednia Zahra Alipour Darvish Open Access Article Abstract Page Full-Text 14 - Designing and Identifying the Variables of the Pricing Model for the Company’s Brand Value in Merger and Acquisition Strategies Hamid Kheilnejad Fariz Taherikia Seyyed Mahdi Jalali Bita Tabrizian 10.30495/jsm.2020.673655 Open Access Article Abstract Page Full-Text 15 - Studying the Effective Factors in Brand Value Creation from the Perspective of Customers, Organizations and Stakeholders (Case study: Iranian Textile Industry) Parviz Alilou Hamid Reza Saeednia Ali Badi Zadeh 10.30495/jsm.2021.1943070.1548 Open Access Article Abstract Page Full-Text 16 - The Effect of Supply Chain Merger on Brand Value (Case Study: Iran Khodro Diesel Co.) Zahra Bahrami shah bekandi Taher Kalantari Niloofar ImanKhan Open Access Article Abstract Page Full-Text 17 - Presenting a co-creation model of brand value with customers in the dairy industry with a future research approach hossein shakibi Seyyed Mahmoud shabgou Monsef Ali GHolipour soleimani Open Access Article Abstract Page Full-Text 18 - Designing a Model Based on Effective Actions to Control Destructive Deviant Behaviors of Human Resurces Mojtaba Forouz Shahrestani Homa Doroudi Firoozeh Hajialiakbari Open Access Article Abstract Page Full-Text 19 - Analyzing the Role of Ethnocentrism and Consummate World of Urbanism on the Preference of Domestic and Foreign Sports Brands with Considering the Mediating Role of Product Quality شکوفه درسازان ملایری بهرام یوسفی شهاب بهرامی Open Access Article Abstract Page Full-Text 20 - Designing and optimizing the value creation model for bank customers in the process of creating a common brand value. hamidreza kojouri vahidreza mirabi hosin safarzadeh Open Access Article Abstract Page Full-Text 21 - Identify the parameters that determine brand value and provide a model for brand pricing and valuation vahidreza nesabi Bahram kheiri hamidreza yazdani Open Access Article Abstract Page Full-Text 22 - The Impact of Advertising on Brand Equity(Case Study: Chocolate Mamufacturing Companies of East Azerbaijan) roghayyeh khorrami hossein boodaghi Open Access Article Abstract Page Full-Text 23 - Describing the model of relationships between brand components, student behavior, credibility and value of the university brand in the Iranian educational system Mohammad Reza Khanari Saeed Safariyan Hamedani Omeh Kolsoom Gholam Hosseinzadeh Open Access Article Abstract Page Full-Text 24 - categorizing brand value index in the automotive industry of Iran mahsa karbalaei hassan hossein vazifehdoost karim hamdi
