List of Articles Brand Trust

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  1 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran
  مهرداد رحیمیان hiro eisavei
  Fierce competition, narrowing of markets and ever-increasing changes in the needs and demands of customers have turned the topic of customer loyalty into one of the most important keywords in marketing literature. The purpose of this research is to investigate the effec More

  Fierce competition, narrowing of markets and ever-increasing changes in the needs and demands of customers have turned the topic of customer loyalty into one of the most important keywords in marketing literature. The purpose of this research is to investigate the effect of brand trust on customer loyalty, considering the mediating role of brand value and moderating respect and love for the brand. The current research is a descriptive-correlational research from the point of view of the applied goal and from the point of view of the method. The statistical population of the research was formed by the customers of Mashhad leather brand in Tehran, 384 people were selected as a sample. In order to select the sample, the random cluster sampling method was used to select Mashhad leather brand representatives, as well as non-probability sampling available to distribute the questionnaire among customers. Six hypotheses have been used to explain the relationships between research variables. The data collection tool is a five-point Likert scale questionnaire, whose reliability has been confirmed through Cronbach's alpha test and its validity through content validity and confirmatory factor analysis. Data analysis through PLS software has shown that brand trust and brand value have a significant effect on customer loyalty. Also, the mediating role of brand value and moderation of brand love and brand respect in the effect of brand trust on customer loyalty was confirmed. Manuscript profile
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  2 - Provide a virtual buyer behavior policy model based on the online brand trust variable
  kambiz sanaee asghar moshbaki hasan esmaillpoor Siavash ahmadi chehre bargh
  10.30495/ijpa.2022.67408.10896
  Background and Aim: With the increasing expansion of the Internet in life, one of the topics discussed is the method of conducting transactions through the Internet, which has been considered by many organizations and customers. Because policy-making is inherently compl More

  Background and Aim: With the increasing expansion of the Internet in life, one of the topics discussed is the method of conducting transactions through the Internet, which has been considered by many organizations and customers. Because policy-making is inherently complex, the law of diversity must be dealt with in a complex way, so much research has been done to support online shopping. Providing a virtual buyer behavior policy model based on the online brand trust variable.Method: The present study is a fundamental development with a mixed approach and seeks to provide a conceptual model of customers' intention to buy in online shopping behavior by considering the variable of trust in the online brand. A remarkable scientific or practical effect in the field of online shopping behavior has been selected. Accordingly, at this stage, 15 experts participated in the research and formed the sample of this section. The main tool for data collection in the qualitative stage of the research was a semi-structured interview using a protocol that was planned and conducted. Manuscript profile
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  3 - Investigating the effects of corporate social responsibility on company reputation and brand equity with the mediating role of brand trust
  Abbas Ghaedamini Harouni Mehrdad Sadeghi Samaneh kaldani Ghulam Reza Maleki Farsani
  The purpose of this research is to determine the effects of corporate social responsibility on the company's reputation and brand equity with the mediating role of trust in the brand. The statistical population of this research was made up of all the customers in the br More

  The purpose of this research is to determine the effects of corporate social responsibility on the company's reputation and brand equity with the mediating role of trust in the brand. The statistical population of this research was made up of all the customers in the branches of Saderat Bank in the number of 4662118, and 645 people were selected as a sample through the Cochran sampling formula through the purposeful sampling method dependent on the criteria. colleagues (2019) and the standard questionnaire of Suki and Suki's company reputation (2019) and the standard questionnaire of Sifsi et al.'s brand equity (2016) and the standard questionnaire of brand trust Tzemplikos and Gounaris (2017) that the validity of the questionnaires were based on validity The content was analyzed using the opinions of experts, the form based on the views of a number of the statistical community and the structure were examined with the factor analysis method, and on the other hand, the reliability of the questionnaires was 0.77, 0.77, 0.75 and Cronbach's alpha method respectively. 0.75 was estimated. Data analysis was done at two descriptive and inferential levels including structural equation modeling. The results of the research showed that corporate social responsibility through trust in the brand has a positive and significant effect on the reputation of the company, the coefficient of this effect is 0.735, and corporate social responsibility through trust in the brand has a positive and significant effect on the brand equity, the coefficient of which is 0.735. Manuscript profile
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  4 - Studying the relationship between brand and consumer (case study: electrical home appliance)
  fatemeh motahari nejad سعید صمدی زینب طولابی یاسان الله پوراشرف
  present paper aims at studying the relationship between brand and consumers. In terms of purpose, this is an applied research while it is a descriptive survey in terms of data collection. Its populations consists of all electrical appliance consumers in Mashhad (Iran) s More

  present paper aims at studying the relationship between brand and consumers. In terms of purpose, this is an applied research while it is a descriptive survey in terms of data collection. Its populations consists of all electrical appliance consumers in Mashhad (Iran) selected by simple random sampling method. Proportionate to sample size, 420 questionnaires were distributed in electrical home appliance in Mashhad and finally 375 usable questionnaires were analyzed. Collected data was analyzed by SPSS and LISREL software packages. LISREL was used to analyze confirmatory factor analysis and research model test. Likewise, LISREL software package was used to study reliability and exploratory factor analysis. The findings indicate that brand experience impacts on brand satisfaction, brand trust brand commitment and brand love positively and significantly; brand satisfaction and brand impact on brand love and brand commitment positively and significantly; and brand love and brand commitment impacts on word of mouth and brand loyalty positively and significantly. The most important limitations of present study include lack of cooperation by managers of shops to distribute questionnaires. The findings of present study can be used as a valuable source to improve the relationship between an Iranian brand and consumers by domestic appliance industry managers and policymakers. It is for the first time that such research studies the relationship between an Iranian brand and consumers by domestic appliance industry in Iran and analyzes new aspects of brand. Manuscript profile
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  5 - The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile)
  مریم کناره فرد سید علیرضا موسوی
  The combination of both brand community and social media leads to a concept that we call social media based brand community which is a subset of the broader concept of ‘‘virtual communities’’ or online brand communities; but the main differentiat More

  The combination of both brand community and social media leads to a concept that we call social media based brand community which is a subset of the broader concept of ‘‘virtual communities’’ or online brand communities; but the main differentiator is their platforms. In this article, we explore whether brand communities based on social media (a special type of online brand communities) have positive effects on the main community elements and value creation practices in the communities as well as on brand trust and brand loyalty. For this purpose the users of Apple (Iphone) and Samsung (Galaxy) cell phones in Shiraz are considered as the statistical society which due to the unlimited statistical society and lack of access to all of them, two samples included 196 people has been selected randomly and studied in the third 3 months of year 91 by using the standard questionnaire of the researcher Michael Laroch et al. (2012). On the other hand in order to discuss the relation between the research variables the Pierson correlation and for the hypothesis test of research the path analyse are used to evaluate the structure of the recommended framework. In order to do this SPSS Amos16.0 software is used. This research has about twenty hypothesis which are after the hypothesis analyse and statistical analysis at the surety level of 95% for the Apple’s customer eighteen hypothesis were accepted and two of them were rejected, and for the customers of Samsung, sixteen hypothesis were accepted and four of them were rejected. Manuscript profile
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  6 - The Effect of Ethical Perceptions on the Purchase Intentions with the Role of Consumer–Corporate Identification and Brand Trust (Case Study: Samsung Mobile Customers)
  mohammad ali nasimi samira pali
  The scope of moral consumerism transcends cultural boundaries and as a result quality, price, social behavior, innovation and ethical perspectives lead to consumer choice. The effect of ethical perceptions on the purchase intentions with the role of consumer–corpo More

  The scope of moral consumerism transcends cultural boundaries and as a result quality, price, social behavior, innovation and ethical perspectives lead to consumer choice. The effect of ethical perceptions on the purchase intentions with the role of consumer–corporate identity and brand trust. Its statistical population includes all customers of Samsung in Tehran, from which 384 people were selected by non-probability sampling method. The data of this study were collected through the questionnaire of Javed et al. (2019). The validity of the questionnaire was confirmed by its visual and content methods and its reliability was confirmed by Cronbach's alpha. SPSS and LISREL software were used in data analysis. The findings showed that ethical perceptions on the intention to buy with the role of consumer identity from the organization and trust in brands are significant. Consumer–corporate identification and brand trust are significant on the purchase intentions. The effect of ethical perception on consumer–corporate identification and brand trust was significantly adjusted by gender, customer age, education and location. Manuscript profile
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  7 - Branding co-creation through customers participation in digital media
  Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh
  Consumers have the ability to influence brands through social networking sites, enabling consumers to actively create content on these social networking sites in relation to their companies. The purpose of this study is to investigate the effective factors of brand crea More

  Consumers have the ability to influence brands through social networking sites, enabling consumers to actively create content on these social networking sites in relation to their companies. The purpose of this study is to investigate the effective factors of brand creation that include: participatory motivations of social networking sites, consumer  participation, trust, brand loyalty and loyalty in social media brand communities among students of Azad University and Dezfol. This study is practical in view of purpose and according to Collection data method is descriptive survey. The statistical population of this study include students of Azad University in Dezfol. The Sample size according to Cochran formula is obtained 384 with available sampling method. The validity was confirmed by expert and reliability is confirmed with Cronbach Alpha. In order to analyze data is used SPSS and Amos software. The result show that the Motivations for social networking sites participation positively influence consumer participation and this in turn has significant effects on brand trust and brand loyalty. As a result, both brand trust and brand loyalty have a positive effect on branding co-creation. In addition, brand trust as a mediating variable between customer participation and brand loyalty.   Manuscript profile
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  8 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
  Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani
  The purpose of this study was to determine the effects of brand performance on consumer buying behavior through the variables of interface between brand trust and brand image and brand equity and brand loyalty in customers of industrial and home appliance stores in Isfa More

  The purpose of this study was to determine the effects of brand performance on consumer buying behavior through the variables of interface between brand trust and brand image and brand equity and brand loyalty in customers of industrial and home appliance stores in Isfahan (Case study: Bosch brand). The statistical population of the present study consisted of all clients and customers of industrial and home appliances stores in Isfahan. The statistical sample size of the study based on Morgan table was 384 people. The validity of the questionnaires was examined based on the content validity using the opinion of experts, formally based on the views of a number of statistical and structural communities by factor analysis method and the validity was confirmed and on the other hand the validity of the questionnaires by Cronbach's alpha method For brand trust, 0.845, brand loyalty, 0.812, brand image, 0.822, brand performance, 0.811, brand equity, 0.777, respectively, consumer buying behavior was estimated to be 866, and data analysis was performed. Descriptive and inferential levels including Pearson correlation coefficient and structural equation modeling (SEM) were performed. The results showed that between brand performance on brand trust with an impact factor of 0.54, brand performance on brand image with an impact factor of 0.45, brand trust on brand image with an impact factor of 0.25, brand performance on loyalty To the brand with an impact factor of 0.68, brand image on the brand equity with an impact factor of 0.76, brand loyalty on the variables of brand equity and consumer buying behavior with an impact factor of 0.90 and 0.61 and brand equity, respectively. There is a positive and significant relationship between consumer purchasing behavior and an impact factor of 0.44. Therefore, the main hypothesis of the research was confirmed. However, the effect of brand trust directly on the variable of consumer purchasing behavior with an impact factor of 0.04 was not significant. Manuscript profile
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  9 - The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile)
  S. A. Mousavi M. Kenarehfard
  The combination of both brand community and social media leads to a concept that we call social media based brand community which is a subset of the broader concept of ‘‘virtual communities’’ or online brand communities; but the main differentiat More

  The combination of both brand community and social media leads to a concept that we call social media based brand community which is a subset of the broader concept of ‘‘virtual communities’’ or online brand communities; but the main differentiator is their platforms. In this article, we explore whether brand communities based on social media (a special type of online brand communities) have positive effects on the main community elements and value creation practices in the communities as well as on brand trust and brand loyalty. For this purpose the users of Apple (Iphone) and Samsung (Galaxy) cell phones in Shiraz are considered as the statistical society which due to the unlimited statistical society and lack of access to all of them, two samples included 196 people has been selected randomly and studied in the third 3 months of year 91 by using the standard questionnaire of the researcher Michael Laroch et al. (2012). On the other hand in order to discuss the relation between the research variables the Pierson correlation and for the hypothesis test of research the path analyze are used to evaluate the structure of the recommended framework. In order to do this SPSS Amos 16.0 software is used. This research has about twenty hypothesis which are after the hypothesis analyze and statistical analysis at the surety level of 95%  for the Apple’s customer eighteen hypothesis were accepted and two of them were rejected, and for the customers of Samsung, sixteen hypothesis were accepted and four of them were rejected. Manuscript profile
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  10 - Structural Equation Modeling Approach in Explaining the Effect of Experience, Trust and Brand Loyalty on Brand Equity
  M. Dehghani Soltani E. Mohammadi Y. Pour Ashraf K. Sayeh Miri E. Ghahri Shirinabadi
  In today’s global market, strong brands do the first, perhaps because the brands are the important relation for customer relationship management in companies. This study aims to investigate the effect of experience, trust and brand loyalty on brand equity tires wh More

  In today’s global market, strong brands do the first, perhaps because the brands are the important relation for customer relationship management in companies. This study aims to investigate the effect of experience, trust and brand loyalty on brand equity tires which has done in the city of Kerman. The population in this study is Barez tire of consumer in Kerman. To obtain this sample size, we used random sampling method. The data collection tool in this study is a standard questionnaire and for reliability of this questionnaire, Cronbach's alpha coefficient is used. For data analysis in descriptive statistics section, the statistical parameters such as frequency, and charts and diagrams and also in inferential statistical section, tests K-M, univariate analysis of variance, comparing two population means, regression and Confirmatory Factor Analysis and structural equation modeling existing in the software package SPSS and LISREL are used. The results show experience, trust and brand loyalty significantly affects the brand equity. However, this effect of factor, Brand Loyalty is more than any other factors. Manuscript profile
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  11 - Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance)
  F. Motaharinejad S. Samadi Z. Tolabi Y. Pour Ashraf
  Present paper aims at studying the relationship between brand and consumers. In terms of purpose, this is an applied research while it is a descriptive survey in terms of data collection. Its populations consists of all electrical appliance consumers in Mashhad (Iran) s More

  Present paper aims at studying the relationship between brand and consumers. In terms of purpose, this is an applied research while it is a descriptive survey in terms of data collection. Its populations consists of all electrical appliance consumers in Mashhad (Iran) selected by simple random sampling method. Proportionate to sample size, 420 questionnaires were distributed in electrical home appliance in Mashhad and finally 375 usable questionnaires were analyzed. Collected data was analyzed by SPSS and LISREL software packages. LISREL was used to analyze confirmatory factor analysis and research model test. Likewise, LISREL software package was used to study reliability and exploratory factor analysis. The findings indicate that brand experience impacts on brand satisfaction, brand trust brand commitment and brand love positively and significantly; brand satisfaction and brand impact on brand love and brand commitment positively and significantly; and brand love and brand commitment impacts on word of mouth and brand loyalty positively and significantly. The most important limitations of present study include lack of cooperation by managers of shops to distribute questionnaires. The findings of present study can be used as a valuable source to improve the relationship between an Iranian brand and consumers by domestic appliance industry managers and policymakers. It is for the first time that such research studies the relationship between an Iranian brand and consumers by domestic appliance industry in Iran and analyzes new aspects of brand.   Manuscript profile
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  12 - The Influence of Social Media on Brand Commitment and Brand Loyalty
  Mohammad Ali Abdolvand Elham Honarisharif
  Purpose :Taking the perspective of the brand community building plus the brand trust, brand commitment and loyalty literatures, our goal is to show how brand communities based on social media influence elements of the customer centric model (i. e., the relationships amo More

  Purpose :Taking the perspective of the brand community building plus the brand trust, brand commitment and loyalty literatures, our goal is to show how brand communities based on social media influence elements of the customer centric model (i. e., the relationships among focal customer and brand, product, company, and other customers), brand trust, brand commitment and brand loyalty among Novin-leather customers. Methodology – A survey was conducted based on empirical study with 334 respondents among Novin-leather customers from their platforms (http://www.novinleather.com/) In the spring of 1393. Findings : We find that brand trust has a fully mediating role in converting the effects of enhanced relationships in brand community to brand loyalty and brand commitment in social media. Originality/Value – On the base of customer centric model of brand community we show how this brand community could affect brand elements and loyalty and commitment in social media and we explain the effects of centric model’s elements on trust, commitment and loyalty. Manuscript profile
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  13 - Providing Marketing Strategies Based on Studying the Role of Passion toward Brand, Self-Expression and Self-Brand Integration in Building Brand Trust
  hossein hajibabaei Hassan Esmailpur
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  14 - Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention" (Case study: iPhone Consumers in Iran)
  Zeinab olsadat Tabatabaei Yeganeh
  Having a reliable brand has become a strategic issue and an undeniable necessity. Brand researchers have been in their quest for understading how consumers assess brands and react to brand building practices. Business and brand managers hope to be able to control and di More

  Having a reliable brand has become a strategic issue and an undeniable necessity. Brand researchers have been in their quest for understading how consumers assess brands and react to brand building practices. Business and brand managers hope to be able to control and direct the behavior of consumers and encourage their buying intentions. The main purpose of this study is to "investigate the effects of brand experience, brand image and brand trust on intention to buy: a case study of iPhone consumers in Iran." The statistical population of the present study includes all customers of Apple Store stores in the west of Tehran. Given that the number of customers is unlimited; According to Cochran's formula for unlimited numbers; 384 people are considered as a statistical sample. The research method is descriptive survey with an applied approach. The method of data collection is a library and field method. The method of testing research hypotheses is through factor analysis and structural equations.The results showed that the brand image has a direct and significant effect on customer intention to buy and customer trust. Also, brand experience has a significant direct effect on brand image, brand trust and customer dependence on the brand. Ultimately, brand trust increases customer dependence on the brand, and customer dependence on the brand increases customer engagement. Manuscript profile
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  15 - The Study of the Relationship between the Quality of Social Services on Eigenvalue of Brand Name from the Perspective of the Consumer Society in Shirvan Hotel Industry
  Milad Raeisizadeh اصغر میرفردی آرمان حیدری
  Increased competition in the service sector is evident in industries such as hotel, banking, insurance, etc. This makes it more difficult for customers to maintain and increase their loyalty in this space. Therefore, providing quality services will be the main and futur More

  Increased competition in the service sector is evident in industries such as hotel, banking, insurance, etc. This makes it more difficult for customers to maintain and increase their loyalty in this space. Therefore, providing quality services will be the main and future challenge of companies operating in this field. The purpose of this study was to investigate the impact of service quality on brand equity from a consumer's point of view in the Shirvan hotel industry. The study population is hotel users in Shirvan city (unlimited). Due to the unlimited statistical population, 384 people were surveyed as the sample. Spss23 software is divided into two sections: descriptive and inferential statistics. 66.1% of the subjects were male, more than half of the subjects were between 30 and 40 years of age, and the normality test was used to determine the normality of the data. There is a significant relationship between the quality of social services provided and brand name value (p≤0.05). The results showed that there was a significant relationship between quality of social services provided and brand name satisfaction, brand loyalty, brand reputation and brand trust (p≤0.05). Manuscript profile