List of Articles وفاداری مشتریان Open Access Article Abstract Page Full-Text 1 - Brand equity and brand image with customer loyalty in pharmaceutical companies atiyeh moradi Hossein vazifehdust Open Access Article Abstract Page Full-Text 2 - The role of Corporate Responsibility on Customer Loyalty in banking sector Mohammad Javad Taghipourian Mahsa Mashayekhbakhsh Azadeh Mohammadpour sepideh Ataei Open Access Article Abstract Page Full-Text 3 - Study of the Effect Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak) محمد امین جمشیدیان Open Access Article Abstract Page Full-Text 4 - Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks Ali Valipour Mahmoud Noraei Kamyar Kavosh Open Access Article Abstract Page Full-Text 5 - Investigation the effect of Market Orientation, Innovation and Customer Loyalty on Business Performance (Case Study: Pol Clothing Group) M. R. Pakdel Sh. Nayebzadeh H. Dehghan Dehnavi Open Access Article Abstract Page Full-Text 6 - The Impact of Interpersonal Relationships on Customer Satisfaction and Loyalty to The Service Provider K. Heidarzadeh D. Hoseini Firouzabadi Open Access Article Abstract Page Full-Text 7 - Study of the Effect of Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak) M. A. Jamshidian Open Access Article Abstract Page Full-Text 8 - Designing a Customer Loyalty Model in the Hotel Industry with a Sports Tourism Planning Approach (Case Study of Hotels in Mazandaran Province) Ali Jersarai Morteza Dosti Pasha Seyed Hossein Alavi Farshad amami Open Access Article Abstract Page Full-Text 9 - The moderating role of open innovation in the impact of website appeale on customers' behavioral intentions Arezoo Hosseinzadeh Hamid Khodadad Hosseini Adel Azar Open Access Article Abstract Page Full-Text 10 - Designing and testing a model for banks marketing social capital development with qualitative phenomenological approach and its role in customer loyalty Ali Mir Farshid Namamian Fakhredin Maroofi Naqdehi Alireza Moradi Open Access Article Abstract Page Full-Text 11 - Evaluation the effect of implementing clientele reverence plan in the loyalty level of bank customers Mohammad Taleghani Parvaneh Samouei Open Access Article Abstract Page Full-Text 12 - Investigating the Effect of the Processing Capacity of Accounting Information Systems on the Organizational Performance of Bonab Shahin Steel Complex Ramin Hajijabbari Sohrab Yazdani Esmaeil Dadashi Khass Open Access Article Abstract Page Full-Text 13 - Examine the mediating role of Perceived quality in the impact of Quality relationship with the customer on customer loyalty in the hotel industry (Case Study: five star hotels Tabriz) jafar bahari Banafsheh Farahani Shahla Bahari Marjan Bazleh Hamed Bahari Open Access Article Abstract Page Full-Text 14 - The Impact of Sensory Marketing on Customer Loyalty in The Iranian Clothing Brand Industry: With an Emphasis on the Sensory Marketing Mix Mohammad hadi Asgari mehran Fazeli Veisari Open Access Article Abstract Page Full-Text 15 - The impact of corporate reputation and service quality on customer loyalty صدیقه طوطیان شهرزاد طیاران امید درویش زاده 10.30495/jmemiau.2022.563233.1075 Open Access Article Abstract Page Full-Text 16 - عوامل موثر بر عملکرد مدیریت ارتباط با مشتری، مبتنی بر رفتار مشتریان محمد طالقانی فروزش فلاح حسن پور Open Access Article Abstract Page Full-Text 17 - بررسی رابطه بین ابزارهای ترفیع تجاری و وفاداری مشتریان بانک ها (مطالعه موردی: بانکهای خصوصی استان گلستان) عباس حاتمی نیوشا مفتاح Open Access Article Abstract Page Full-Text 18 - Market segmentation of customers of public librariesbased on the loyalty to cluster analysis of k-mean (studying Lurestan, Fars and Khuzestan provinces) mariam keshvari ندا پورخلیل مرجان خجسته فر Open Access Article Abstract Page Full-Text 19 - Design and presentation of brand personality marketing model to enhance customer loyalty reza begmoradi Alireza Rousta Esfandiar Doshmanziyari Open Access Article Abstract Page Full-Text 20 - Investigating the Factors Affecting the Use of Mobile Banking by Customers (Case Study: Data of Branches of National Bank of Mazandaran Province) Hooman Shababi Mahmoud Yahyazadehfar Maryam Ghiasabadi Farahani Arash Geran Orimi Open Access Article Abstract Page Full-Text 21 - تأثیر محیط فیزیکی و اجتماعی بر وفاداری مشتری با نقش میانجیگری رضایت مشتری زهره دهدشتی شاهرخ علی محمدی Open Access Article Abstract Page Full-Text 22 - بررسی عوامل مؤثر بر وفاداری مشتریان به مجتمعهای تجاری اسداله کردنائیج حسین ممبینی علیرضا بخشی زاده مهدی جهانی Open Access Article Abstract Page Full-Text 23 - Investigating the role of Social Responsibility, Service Quality, and Corporate Identity of Organizations and Customers on Customer Satisfaction and Loyalty (Case Study: Pasargad Bank) abdillah naami seyedeh shima eftekhari sinjani Aliakbar Shahri Mejarshin Open Access Article Abstract Page Full-Text 24 - Investigating the Impact of Relationship Marketing (RM) Strategies on Customer Satisfaction and Customer Loyalty of Ansar Bank Clients hosain vazifehdost hosein khajehnobar maryam abdoli Open Access Article Abstract Page Full-Text 25 - The Developing a Structural Modeling of a Customer Loyalty in Sports Services Based on Relationship Marketing sajad moemeni gholamreza shabanibahar majid kiyani parvin mohammadi