List of Articles نام تجاری Open Access Article Abstract Page Full-Text 1 - Emotional marketing, dynamic capabilities and organizational profitability Mojtaba Poursalimi anoosh omidi Open Access Article Abstract Page Full-Text 2 - Prioritizing Brand Equity Methods from Customers’ Perspective for Finance Industry سمیه یوسفی دارستانی امیرعباس نجفی مصطفی ستاک Open Access Article Abstract Page Full-Text 3 - Impact of the Culture and Content of Humorous Advertisement the Intention is to Buy a Product in the Framework of Customer Perceptions and Perceptions Seyed Mohammad baqery azita Gholipour Godarzei Open Access Article Abstract Page Full-Text 4 - Investigate the role of brand charm (Case Study: Sky Airways) Seyyed Alireza Mosavi Open Access Article Abstract Page Full-Text 5 - Investigating the effect of nostalgic advertising on purchasing intention regarding its intermediate role of perceived self-perpetuating, brand attitude and emotional response to the brand (Case Study: Pak Co. Products) Mehdi Bagheri Maryam Ghiasabadi Farahani Open Access Article Abstract Page Full-Text 6 - Role and Effect of Psychological and Brand Antecedents on Luxury Consumpation Among Youth Adults M. A. Abdolvand N. Reihani Open Access Article Abstract Page Full-Text 7 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitability A. A. Farhangi A. Ekhlasi P. Toluei Open Access Article Abstract Page Full-Text 8 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitabilit A. A. Farhangi A. Ekhlasi P. Toluei Open Access Article Abstract Page Full-Text 9 - The Relationship between Risk Aversion and Brand Loyalty with Regard to the Role of Brand Trust and Brand Affect in This Relationship Sh. Nayebzadeh P. Shahbazi Open Access Article Abstract Page Full-Text 10 - Evaluating and Prioritizing Effective Factors in Selecting Celebrity Endorsements for Advertising Campaigns from the Consumers' Point of View M. A. Abdolvand A. Hoseinzadeh Emam Open Access Article Abstract Page Full-Text 11 - The Effect of Country of Origin of Brand on Brand Equity B. Ranjbarian E. Mahmoudi A. Ghasemi Open Access Article Abstract Page Full-Text 12 - Evaluating the Influence of Consumers' Perceived Corporate Image on Brand Extensions B. Kheiry N. Nobandegani Open Access Article Abstract Page Full-Text 13 - Prioritizing Brand Equity Methods from Customers’ Perspective for Finance Industry S. Yousefi Darestani A. A. Najafi M. Setak Open Access Article Abstract Page Full-Text 14 - Investigating the Effects of Brand Credibility on Customer Loyalty in Public and Private Banks M. Hassanzadeh A. Ghadiri Open Access Article Abstract Page Full-Text 15 - بررسی و تحلیل و توصیف وفاداران یکپارچه و افراد متغییر و رابطه آن با ابزارهای بازاریابی مستقیم در حوزه محصولات بهداشتی آرایشی سنجر سلاجقه رستم پوررشیدی فاطمه قوی دست Open Access Article Abstract Page Full-Text 16 - Exploring the Company Reputation and Customers’ Consumption Values on the Customers’ Perception of Brand (Case Study: Iran Khodro Co.) Alireza Motameni Hadi Moradi Amin Hemmati Open Access Article Abstract Page Full-Text 17 - Brand Relationship,The Cornerstone on Building Strong Brand in Commercial Banks Kambiz Heidarzadeh Javad Abbasi Open Access Article Abstract Page Full-Text 18 - The Effects of Upgrade Integrity and Subjective Norms on Willingness to Purchase of Counterfeit Products Saeed Jalalian Bahram Kheyri Open Access Article Abstract Page Full-Text 19 - The Impact of Brand Image on Employee Loyalty Mirza Hassan Hosseini Vahid Reza Halvaeiha Saeed Ramazani Open Access Article Abstract Page Full-Text 20 - Mediating Role of In-Role and Extra-Role Behaviors in the impact of Psychological Needs on Brand Identification Mohammad Mehdi Bazrafkan Fazlollah Kazemi Open Access Article Abstract Page Full-Text 21 - The Role of Brand Attractiveness in Customer Acceptance of the Brand (A case study in Borujerd textile brand sales branches) Peiman Valipour Maryam Sayari Open Access Article Abstract Page Full-Text 22 - Determining the role of brand on the relationship between consumer culture and word-of-mouth advertising Fereydoun Omidi Open Access Article Abstract Page Full-Text 23 - بررسی عوامل موثر بر ترجیح مشتریان در انتخاب نام تجاری نصر اله خلیلی محمد علی سلامی Open Access Article Abstract Page Full-Text 24 - The Study of the Relationship between the Quality of Social Services on Eigenvalue of Brand Name from the Perspective of the Consumer Society in Shirvan Hotel Industry Milad Raeisizadeh اصغر میرفردی آرمان حیدری Open Access Article Abstract Page Full-Text 25 - Providing a business brand management model based on business process management Farzaneh Zare Mehrjerdi Open Access Article Abstract Page Full-Text 26 - Identify the parameters that determine brand value and provide a model for brand pricing and valuation vahidreza nesabi Bahram kheiri hamidreza yazdani Open Access Article Abstract Page Full-Text 27 - بررسی نقش ارزش نام تجاری بر رفتار خرید بهروز قاسمی مهدی جوانمرد قصاب Open Access Article Abstract Page Full-Text 28 - تأثیر نام تجاری بر رفتار خرید مشتریان بیمه عبداله کولوبندی مهرداد حسن زاده حامد قباخلو Open Access Article Abstract Page Full-Text 29 - بررسی تأثیر دانش و روابط برند بر تصمیم‌های خریدهای جاری و آتی مشتریان مواد غذایی (مورد مطالعه: شرکت مینو) کامران نوربخش روح‌الله طاهری حامد قباخلو Open Access Article Abstract Page Full-Text 30 - بررسی تأثیر ابعاد مسئولیت اجتماعی شرکت بر ترجیح نام تجاری (مورد مطالعه: مشتریان هتل‌های آزادی و استقلال تهران) زهرا غلامی ناصر یزدانی مصطفی قاضی زاده Open Access Article Abstract Page Full-Text 31 - The Impact of Selected Marketing Mix on the Purchase Intention of Customers with Mediating Effect of Brand Equity (Case Study: Hacoupian Clothing Company) Seyed Ahmad Mortazavi Nir Ehsan Ahadmotlaghi
