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    • List of Articles مدل‌سازی ساختاری تفسیری

      • Open Access Article

        1 - Interpretive Structural Modeling of Factors Affecting the Management of Public Opinion of Customer’s Bank (Case Study: Bank Melli Iran)
        Nader Akbarivand Nazanin Malekian mohammad soltanifar
          Increasing the competitiveness of the business environment requires organizations, especially banks, to create and maintain a competitive advantage and a long-term relationship with the customer. Establishing a long-term relationship with the customer requires e More
          Increasing the competitiveness of the business environment requires organizations, especially banks, to create and maintain a competitive advantage and a long-term relationship with the customer. Establishing a long-term relationship with the customer requires effective and profitable investment in the field of customer loyalty and creating optimal public opinion management in banks. Achieving the goals of managing customer public opinion requires a local and valid model. Therefore, the present study aims to explain the factors affecting the management of public opinion of Bank Melli Iran customers. For this purpose, a mixed method based on qualitative studies (theme analysis) and quantitative (ISM method) has been used. The statistical population in both qualitative and quantitative sections are all experts in the banking industry; by purposive sampling, 13 people were selected for interview and answering the ISM questionnaire. The main tools of data collection in the qualitative part were interviews and in the quantitative part were questionnaires. Data analysis in the qualitative part has been done by content analysis method using MaxQDA software. ISM interpretive structural modeling method has been used for modeling. The results of qualitative data analysis have shown that the basic categories of managing the public opinion of Bank Melli customers are: intellectual leaders, using mass media, developing advertisements to increase security for customers, transparent information and countering rumors, strengthening social responsibility, public relations management with customers, managing customer public opinion and measuring customer public opinion. The results of the quantitative section showed that the variable of managing public opinion of customers is in the first level. The variables of managing public relations with customers and measuring public opinion of customers are in the second level. The variable of strengthening social responsibility is in the third level. The variables of transparent information and dealing with rumors and developing advertisements to increase security for the sake of customers are in the fourth level. The variables of thought leaders and the use of mass media are also in the fifth level. Manuscript profile
      • Open Access Article

        2 - Designing a Model of Barriers to the Implementation of the 4th Generation Industry in the Health Care Sector with a Fuzzy Total Interpretative Structural Modeling Approach
        esmaeil MazrouiNasrabadi Zahra Kheirkhah Maraghi
        Introduction: The extensive advantages of the 4th generation of industry led to the entry of these technologies into the healthcare sector. Many countries have been able to create many competitive advantages by successfully implementing Healthcare 4.0. In Iran, the four More
        Introduction: The extensive advantages of the 4th generation of industry led to the entry of these technologies into the healthcare sector. Many countries have been able to create many competitive advantages by successfully implementing Healthcare 4.0. In Iran, the fourth generation of health care has not yet been properly investigated and implemented. Identifying implementation barriers and relationships between them can help decision makers in making appropriate decisions to facilitate Healthcare 4.0 implementing. This research was done with the aim of identifying these barriers and analyzing and relationship between them. Methods: This research was done in 2 stages. In the first stage, using semi-structured interviews with experts and the use of thematic analysis, barriers were identified, and in the second stage, using a researcher-made questionnaire and the method of fuzzy total interpretative structural modeling, a causal model of relationships between barriers was designed to identify the most fundamental barriers. The method of sampling in both stages was judgment and snowball and the sample size in them is 16 and 10 people, respectively. Results: The results of interviews with experts led to the identification of 44 main barriers, which are divided into 7 categories: " barriers due to sanctions", "Financial and economic barriers", "Hardware and software barriers", "Cooperation barriers", "competitive barriers", "management barriers" and "human resource barriers" were categorized. The modeling results showed that "barriers caused by sanctions", "competitive barriers" and "human resource barriers" are respectively the most important barriers and should be given special attention in policy making. Conclusion: The results of the research presented a new perspective on the barriers to healthcare 4.0. This perspective is about barriers related to sanctions and competitive issues. As a result, it is recommended to facilitate international communication, train decision-making and problem-solving skills, and develop knowledge-based activities to remove sanctions barriers. Also, facilitating public-private partnership and facilitating the presence of international companies in the field of healthcare can help increase competition. Manuscript profile
      • Open Access Article

        3 - Ranking and interpretive structural modeling of sustainable and innovative business factors of dam tourist resorts in Khuzestan province (case study of Maron dam tourist resort)
        mohamad amin izadjoo maryam darvishi Mohammad Hemati Ghanbar Amirnejad
        Introduction: The purpose of this research is to rank and model the interpretive structure of sustainable and innovative business factors of dam tourist resorts in Khuzestan province, a case study of the Maroon Dam tourist resort. This issue contributes to the existing More
        Introduction: The purpose of this research is to rank and model the interpretive structure of sustainable and innovative business factors of dam tourist resorts in Khuzestan province, a case study of the Maroon Dam tourist resort. This issue contributes to the existing literature by examining how business model innovation may contribute to sustainability in the specific context of tourism and hospitality. Research method: The current research is applied in terms of purpose and mixed (quantitative) in terms of type of research. First, effective factors were extracted by literature review, content analysis and related researches. Then, FAHP and ISM techniques were used to verify the model extracted from the qualitative part, and based on the opinions of academic and executive experts, the relationships between various factors were determined and analyzed. It is the background. Findings: Based on these findings, the dimensions of a sustainable and innovative business model for dams tourist accommodation in Khuzestan province include customer orientation, communication mix, revenue generation, value creation, key activities, key resources, stakeholder management, key partners, costing, Sustainability, social responsibility and innovation were identified and confirmed. Conclusion: This study shows that sustainable and innovative business factors can increase the business efficiency of tourist accommodations and, in addition, meet the expectations of tourists and become more sustainable.   Manuscript profile
      • Open Access Article

        4 - Identify and determine the key factors in the amount environmental impact of the green product using interpretative structural modeling approach(Case study: Industry of Sanitary Accessories of Qazvin)
        Safar Fazli Roya Parhizkari
        Abstract Background and Objective: Nowadays production industries managers need to identify the key factors of green product life cycle stages until they can better assess the environmental impact of its products and produce the green product with less time and expense. More
        Abstract Background and Objective: Nowadays production industries managers need to identify the key factors of green product life cycle stages until they can better assess the environmental impact of its products and produce the green product with less time and expense. Therefore, the first objective of this study is the first to assess the effects of environmental factors on health products be identified in Qazvin province. Then, use the interpretive structural modeling (ISM) which were ranked. Method: The ISM method is a qualitative method that aims to identify and prioritize environmental impact of the product. Findings: The results of ranking and to investigate effective factors on the environmental effects resulting from production of green products showed that rinse is an autonomic criterion that has negligible penetrating power. Four criteria related to the construction and productions of the product are in the affiliated groups that have weak penetrating power, but the strong dependence to system. Also, the results showed that in assessment of green product environmental impact any criterion is not in connective criteria groups. In addition, the results showed that the criterion of chemicals, soap, recycling toxic substances, disposal of nontoxic substances and packaging are considered as the key criteria. Discussion and Conclusions: according to the results it is recommended that production industries managers health productsof Qazvin consider above five key criteria to reduce the environmental effects of products and with further carefully and study in selection of raw materials and recycling and disposal of waste material and also type and shape of packaging prevents from entering compatible health products with environment to the market. Manuscript profile
      • Open Access Article

        5 - A classification model of factors affecting application of corporate venture capital strategy: An Interpretive Structural Modeling approach
        Hossein Ghazanfari Seyed Hamid Khodadad Hosseini Asadolah Kord Naeij Adel Azar
        In many cases, Internal R&D cannot follow the changes in the organization’s turbulent environment with the sufficient pace. So the companies in such markets have to complete their internal R&D activities with external development strategies. Use of corpora More
        In many cases, Internal R&D cannot follow the changes in the organization’s turbulent environment with the sufficient pace. So the companies in such markets have to complete their internal R&D activities with external development strategies. Use of corporate venture capital as an external development strategy is growing among large Iranian companies. In this research, we are going to propose a classification model of factors affect the application of corporate venture capital strategy in Iranian companies.  Data has been gathered through interview to experts and Literature review. Then factors have been Identified based on a content analysis. The built model in an ISM approach has been analyzed in a MICMAC.     Manuscript profile
      • Open Access Article

        6 - Technology acceptance model to increase the quality of education using the ERP system in higher education
        mohammad khazaei roya afrasiabi mahbobeh solimanpour omran
        Purpose: The purpose of this research is to provide a technology acceptance model to increase educational quality using ERP system in higher education. Method: This research is applied in terms of purpose, descriptive-survey in terms of method, and causal and causal in More
        Purpose: The purpose of this research is to provide a technology acceptance model to increase educational quality using ERP system in higher education. Method: This research is applied in terms of purpose, descriptive-survey in terms of method, and causal and causal in terms of relationships. In order to determine the sample size, a purposeful judgment sampling method was used, based on which 10 experts participated in the research. At the beginning, 16 components were identified for the design of the model by studying the theoretical foundations and confirming with the experts. In order to confirm the content validity of these components, the relative coefficient of content validity (CVR) was used. Next, Interpretive Structural Modeling (ISM) was used to design the model. Findings: The results showed that the components were placed in three levels. The components of "Using ERP in the educational system" were identified at the last level as the most important and influential components, and the components of "increasing educational quality" were identified as the most influential components at the highest level. Also, the components of "technology acceptance" were recognized as key components. Conclusion: This research presented a complete model of technology adoption to increase educational quality using ERP system in higher education. This model can be made available to higher education managers and its results can be used to improve the quality of education by using ERP system in higher education. Manuscript profile
      • Open Access Article

        7 - مدل‌سازی ساختاری تفسیری عوامل مؤثر بر شکوفایی شهری (موردمطالعه: نورآباد ممسنی)
        عامر نیک پور الهه مرادی منصوره یاراحمدی
      • Open Access Article

        8 - Identification and Ranking of Effective Factors Which Optimize Qualities of Educational Services Using Combined Approaches of Fuzzy VIKOR and Interpretive Structural Modeling (ISM)
        Seyyed Habibollah Mir Gafouri Akram Shabani Khadijeh Mohammadi Soleyman Mansouri Mohammad Abadi
        The aim of this study is to identify effective factors which optimize qualities of educational services and to analyze the importance and priority of each factor in educational services of institutions and universities. The population from which the sample of the study More
        The aim of this study is to identify effective factors which optimize qualities of educational services and to analyze the importance and priority of each factor in educational services of institutions and universities. The population from which the sample of the study is selected includes Yazd University students.  Data collection is done through two questionnaires which ranking and categorizing effective factors on the quality of educational services are determined. In this study, based on the related literature review and empirical studies, 23 effective factors which optimize qualities of educational services are identified. The ranking of the identified factors on optimization of educational services is carried out using fuzzy VIKOR technique; thereafter, the most important factors are ranked based on their priority and significance utilizing interpretive structural modeling (ISM). The results of this study show that the most basic effective factors on optimization of educational services are strategic educational planning, providing financial resources for educational courses, and recruiting experienced instructors. These factors should be emphasized in initial steps of identification and ranking Manuscript profile
      • Open Access Article

        9 - Designing a Model for the Relationship among the Components of Environmental Management, Quality Management and Employee Productivity: A Case Study of Small and Medium-Sized Enterprises in Yazd Province
        Ali Saffari darberazi Sobhan Heidary habib zare ahmadabadi Amirabbas Abouei Mehrizi
        Concerns related to environmental issues on the one hand and limited resources available for different organizations on the other hand make it mandatory to pay attention to productivity and quality management of products and services, especially among small and medium- More
        Concerns related to environmental issues on the one hand and limited resources available for different organizations on the other hand make it mandatory to pay attention to productivity and quality management of products and services, especially among small and medium- sized enterprises. The purpose of this research was to explain the relationship among factors affecting employee productivity, quality management and environmental management. The statistical population of this research is managers, employees, and supervisors of small and medium-sized companies in Yazd province, which are active in 5 industrial branches (chemical-cellulose, food, clothing, textile, mineral, metal-electrical). The data collection instrument in this research was a questionnaire. Initially, using the questionnaire of the pair-wise comparisons of identified factors and presenting a conceptual model of the study through the interpretive structural modeling, the opinions of nine managers of small and medium-sized companies in Yazd province were sought. Then, in order to fit the obtained model, using the structural equation modeling approach and Smart PLS3 software, 400 questionnaires were distributed among the employees and supervisors of small and medium-sized enterprises in Yazd province through available sampling procedure, of which 265 questionnaires returned. The results of the analyses showed that the culture of cooperation, leadership and performance feedback has a positive significant effect on customer focus and training. Also, it was revealed that training and focusing on the customer has a positive significant effect on innovativeness, environmental policies and strategies, environmental investment, defined processes and organization and management support. Manuscript profile
      • Open Access Article

        10 - Designing a Maintenance Management Model based on Interpretive Structural Modeling
        mohammad Hossian karimi Govareshaki Jafar Gheidar Kheljani Hossein Beigian
        The worldwide development of Maintenance Management Models (MMM) underscores the need of various organizations to take into account contextual and organizational differences and to design a model that is congruent with their context-based requirements. The purpose of th More
        The worldwide development of Maintenance Management Models (MMM) underscores the need of various organizations to take into account contextual and organizational differences and to design a model that is congruent with their context-based requirements. The purpose of the current study was to design an executive Maintenance Management Mode based on the Interpretive Structural Modelling Approach. To serve the purpose, the constituent components of the MMM were initially identified through literature review and interviews with experts which specified 14 components and 56 subcomponents in the form of 6 essential factors. Next, Interpretative Structural Modelling was employed to establish the relationship among the components and subcomponents ant to sequence them accordingly. Eventually, the overall structure of the MMM was proposed based on expert views and the statistical analyses. The findings indicated that six fundamental components including leadership, infrastructure, fundamental principles, support, improvement and Excellency constitute the very basis of the maintenance management in each technological organization. And that other components and sub-components emanate from these six components leading to ultimate improvement and Excellency of the organization. Manuscript profile
      • Open Access Article

        11 - Designing a Pattern of Conflict Dimensions between Tourists and Residents Using Interpretive Structural Modeling (ISM)
        Nahid Alizadeh Ali Gholipour Soleimani Ebrahim Chirani Narges Delafrooz
        The purpose of this research is to design a model of conflict dimensions from the point of view of tourists entering Gilan province and local natives. This research is descriptive and exploratory based on the nature and method of data collection. The statistical populat More
        The purpose of this research is to design a model of conflict dimensions from the point of view of tourists entering Gilan province and local natives. This research is descriptive and exploratory based on the nature and method of data collection. The statistical population of this research is tourists and residents, and the participation of university experts and cultural heritage and tourism experts with a number of 18 people is also included. The data of the qualitative part was collected using the approach based on classical grounded theory and using semi-structured interviews through purposeful snowball sampling. In the quantitative part, the relationship and significance of the categories were determined with the interpretive structural modeling approach. Based on the obtained results, inflation in the real estate sector, disruption in the transportation system, and cultural differences are the cornerstones of the pattern of tourism conflict dimensions and have a high effect on it. This model can be used to investigate the tourism conflict phenomenon according to the views of different stakeholders, as a reference for tourism development and guidance for managing tourism operations. Also, the problems and shortcomings of tourism development in Gilan province can be changed by increasing or decreasing each of the variables and using the results as a basis for tourism development.   Manuscript profile
      • Open Access Article

        12 - Identification and Determination of the Relations and Ranking Factors Affecting the Success of E-Learning in the East Azerbaijan Payame Noor Universities
        Majid Vahedi
        The purpose of the present study was to identify and determine the relations and ranking factors affecting the success of e-learning at university. The research method based on aim was a practical and based on data gathering was descriptive-analytical. The statistical p More
        The purpose of the present study was to identify and determine the relations and ranking factors affecting the success of e-learning at university. The research method based on aim was a practical and based on data gathering was descriptive-analytical. The statistical population included managers and professors of Payame Noor University of East Azerbaijan province in the field of educational science and management. The statistical population was 45 people who were all selected as sample due to low number of the total population. For data collection, two researcher made questionnaires were used. Content validity of the questionnaire were reviewed and approved. To verify the reliability of the first questionnaire Cronbach alpha was calculated 0.96 and for the second questionnaire the test-retest correlation coefficient was estimated 0.93. To analyze the data one sample t test was used. In order to determine the relations and ranking factors, Interpretive Structural Modeling (ISM) were used. The results of the t test for identified 18 factors, indicated that all key factors influencing the success of e-learning in universities and their mean was above average. Also, the results of the ISM analysis and influence of power- dependence on factors showed that the factors are classified into four levels: Dependent, autonomous, linkage and intrusive which were located in connected and dependent clusters. Technical and support factors, management and strategic and educational factors and content, compared to other factors, exert more influence on the success of e-learning in universities. Manuscript profile
      • Open Access Article

        13 - طراحی مدل حمایتی دولت در چرخه عمر کسب و کار صنعت خودرو‌سازی با رویکرد ساختاری تفسیری
        رسول نیشابوری پرویز سعیدی محمد رضا حسینی
      • Open Access Article

        14 - Presenting the model of factors affecting the success of financial technology institutions at the customer level
        Sanaz Ahangaran fatemeh samadi masomeh jafari
        Financial technology institutions cover a wide range of jobs in the financial field in Iran, and success in these jobs depends on various indicators, of which customers are one of these factors. Therefore, the identification and classification of these factors can be a More
        Financial technology institutions cover a wide range of jobs in the financial field in Iran, and success in these jobs depends on various indicators, of which customers are one of these factors. Therefore, the identification and classification of these factors can be a strategy for new institutions in this field to reach the current model of fintech institutions, and it can also be a guideline to maintain the current state of financial technology institutions that have grown at the moment, to design a model of factors affecting the success of financial technology institutions. At the customer level, in this research, the interpretive structural modeling method has been used. MICMAC analysis has also been performed in the continuation of ISM interpretive structural modeling.The purpose of MICMAC analysis is to investigate and analyze the power of penetration the power of dependence of the components that are calculated in the stage of forming the final received matrix, by using a multi-criteria decision-making method, all factors and indicators affecting the success of financial technology institutions at the level of customers have been ranked by the opinion of the experts of the Fintech Association of Iran. Factors affecting the success of financial technology institutions at the customer level, customer orientation has taken the first place. The next ranks are given to agility, security management, low profit margin, easy adaptation, scalability and innovation, the model derived from the ISM method was fitted to the structural equation method, which shows the relationship between the variables. Manuscript profile
      • Open Access Article

        15 - Modeling Investors' Behavior by Using Psychological Variables with Interpretive Structural Modeling Approach to Recognize Investment Decision Making Errors
        shirvan barari Ghodratolah Taleb Nia Hamid reza Vakili fard Hossein Izadi
        Interpretive structural modeling is one of the methods of system design, especially management and accounting systems. This technique starts by identifying the variables and then establishes the underlying relationships between the variables using the expertise and know More
        Interpretive structural modeling is one of the methods of system design, especially management and accounting systems. This technique starts by identifying the variables and then establishes the underlying relationships between the variables using the expertise and knowledge of the experts and finally the multilevel structural model. In this study, using this approach, behavioral biases are structured to influence the decision making of real active investors in the stock market. For this purpose, expert experts in this field were used and 12 behavioral influences affecting investor behavior / decision making were identified and then coded using the matrix of initial access, their impact on investor behavior / decision model. Finally, they were leveled using the final matrix. The results of interpretive structural modeling showed that behavioral bias affecting investors' decision making was modeled at six levels, and imaginative power bias was at the highest level and more effective than other bias and late bias bias. Manuscript profile
      • Open Access Article

        16 - Designing an Integrated Development Model for Assessing Coaching Competency Indicators in Educational Centers Using Interpretive Structural Modeling Approach (Case Study: Units and Centers of Islamic Azad University of West Azarbaijan Province)
        Soror Heydari Aghjivan Kolsom Kianniya
        Coaching as a method of management development and a strategy for improving performance has been growing recently among managers of organizations. One of the most important research needs in this field is to identify factors affecting the success of coaching, in a pract More
        Coaching as a method of management development and a strategy for improving performance has been growing recently among managers of organizations. One of the most important research needs in this field is to identify factors affecting the success of coaching, in a practical and evaluable model in order to commit to manpower by using coaching skills and achieve individual and organizational performance. However, there is no research or literature on which of the factors of coaching competencies contributes the most to the improvement of individual and organizational performance for these organizations, especially academic centers. In the present study, in order to respond to this challenge, comprehensively and systematically identify all the criteria that are effective in the field of coaching competencies through documentary study and with the help of Fuzzy Delphi method and the opinion of 10 experts and using the approach Interpretive Structural Modeling was used to regulate and direct the complexity of the relationships between criteria and by developing an integrated model for the effectiveness of criteria. The results showed that the criteria of Supporting Ethical Values and Confidence in the Potential Abilities of Individuals have the highest effectiveness among the criteria of coaching competencies in the units of Islamic Azad University of West Azarbaijan Province. Manuscript profile
      • Open Access Article

        17 - Structuring drivers of multinational organizations in transition and cultural development using Interpretive Structural Modeling
        hosain rahmanseresht seyedali ayazi mohamad sabetmotlagh
        Culture is a phenomenon that makes and be made. Social interaction takes place between people on the basis of culture and the result of this interaction affects the culture exists. Deployment of multinational organizations in the global markets and interact with differe More
        Culture is a phenomenon that makes and be made. Social interaction takes place between people on the basis of culture and the result of this interaction affects the culture exists. Deployment of multinational organizations in the global markets and interact with different cultures Leads to the transfer of cultural properties to the host community. Due to this, in this article drivers and factors affecting the transmission of culture of multinational organizations to local culture have been recognized and the relationships between them to be traced. For this purpose, a multinational company in Iran has been studied and using Interpretive Structural Modeling drivers detected were classified. According to the results, the drivers of that organization, according to the interrelation between them were divided into seven levels. Finally, leverage and dependence between them is shown. Manuscript profile