List of Articles شخصی سازی

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  1 - Customer perceptions of e-service quality in online shopping
  Housein Vazifehdust Donya eskandarnia
  ObjectiveInfluence dimensions of service quality in online stores(website design, reliability,trust, personalization, responsiveness) on the overall service quality, customer satisfaction andcustomer's perception which lead to purchase intentions,was reviewed.Methodolog More

  ObjectiveInfluence dimensions of service quality in online stores(website design, reliability,trust, personalization, responsiveness) on the overall service quality, customer satisfaction andcustomer's perception which lead to purchase intentions,was reviewed.Methodology descriptive (type of survey) study, society is people who have experiencedonline shopping. Sampling method was simple random sample, and sample volume was 385person. Data collection tool was a questionnaire, and Cronbach's alpha coefficient and Lisrelsoftware is used For analyzing.Research results website design and Personalization in online store, have not influence onpurchase intention. Trust, reliability, and responsiveness in an online store positively influencespurchase intentions.Research Limitations non- cooperation some online shops for insert questionnaire in theirstores, and Notcommonly online shopping among people.Managerial Implications Managersof online stores to set up an online shop mostly focused toput customer's confidence. Recommended to administrators of online stores is more attentiononthesecurity oftheir ownsaleswebsite.Originality/Value All stages of the research on the web and have been done online form. Manuscript profile
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  2 - The Attractiveness of Personalized Services for Mobile Users and Its Effect on the Service Providers Switching Behavior of the Customers
  A. H. Neisi M. Ghanavati
  The present study aimed at studying the attractiveness and the users of Mobile Service Providers Switching behavior through emphasizing on the HO and Kwok (2003) models. In the present study, the strategic parameters have been studied in order to determine the ways in w More

  The present study aimed at studying the attractiveness and the users of Mobile Service Providers Switching behavior through emphasizing on the HO and Kwok (2003) models. In the present study, the strategic parameters have been studied in order to determine the ways in which mobile service providers acquire new customers. For the purpose of analysis, the dependent variable is the service subscribers’ intention to switch to a new service provider with personalized services. Five main constructs have been studied ¾ the amount and the perceived usefulness of general advertisements, suited with user needs and desire, the perceived usefulness and privacy issues about personalized advertisements. This empirical study indicates that all five constructs are significant in affecting the decision by subscribers to change to a new mobile service provider. Manuscript profile
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  3 - The Effect of the Content of the Promotional Message on the Intention to Purchase the Staff of the Municipality of Tehran
  Shima Yavari Seyed Mahmoud Saberi
  This research aim is order to investigate the intention to buy in the insurance industry; considering that in this research the effect of the variables or the causal relations between the variables of the model is sought to be sought, this research is based on the natur More

  This research aim is order to investigate the intention to buy in the insurance industry; considering that in this research the effect of the variables or the causal relations between the variables of the model is sought to be sought, this research is based on the nature and method of scientific research. This study is also an applied research on the cognitive purpose, and is based on a quantitative research. The data collection method is library-field. The statistical population of the study consisted of employees and managers of Tehran municipality. According to Morgan's table, the minimum number of samples required to conduct this research is 291 people, which according to the widespread number of questionnaires, 385 questionnaires were collected. To test the hypotheses of this research, a questionnaire of 29 questions was used that contains dimensions of message content, perception, personalization, attitude and intention of purchase. The results of the analysis of variance based on SmartPLS2 software showed that positive behavior toward promotional SMS has a positive effect on purchasing intention. Additionally, the customization of SMS messages on the relationship between the message content of the message and the perception of the ad text of the moderated effect Does Manuscript profile
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  4 - تاثیر مصونیت معلمین آیلتس بر تدریس لغت به سبک شخصی سازی
  فاطمه محمد جعفری Alireza Ameri Parviz Behrouzi
  10.30495/ttlt.2023.698907
  این مقاله یک قوم نگاری مقایسه ای را توصیف می کند که چگونگی تأثیر مصونیت معلمان بر آموزش واژگان به سبک شخصی سازی در دوره های آمادگی آیلتس را بررسی می کند. ایده این مقاله زمانی مطرح شد که مفهوم اساسی CLT که به یک رویکرد اساسی آیلتس تبدیل شده است ، برای برخی از معلمان خارج More

  این مقاله یک قوم نگاری مقایسه ای را توصیف می کند که چگونگی تأثیر مصونیت معلمان بر آموزش واژگان به سبک شخصی سازی در دوره های آمادگی آیلتس را بررسی می کند. ایده این مقاله زمانی مطرح شد که مفهوم اساسی CLT که به یک رویکرد اساسی آیلتس تبدیل شده است ، برای برخی از معلمان خارج از هدف شده. بنابراین ، این مطالعه شروع به پر کردن خلائی برای توصیف و مقایسه سطح شخصی سازی آموزش واژگان آیلتس در پنج معلم از دو موسسه کرد. براساس مفاهیم اصلی ، این مطالعه چارچوبی را برای تجزیه و تحلیل و طبقه بندی آموزش واژگان شخصی آیلتس ارائه داد. این طرح همچنین با استفاده از مدل سازی کیفی Retrodictive طراحی شده است که از طریق آن محققان از مصاحبه های نیمه ساختاریافته و مباحث غیررسمی برای کاوش در الگوهای معلمان استفاده می کنند ، سپس آنها برای دلایل از مشاهدات کلاس بهره مند می شوند. نتایج به دست آمده از تجزیه و تحلیل نشان داد که آن دسته از معلمان با نوع مصونیت تطبیقی دارای بالاترین آموزش شخصی سازی در سطح مبتنی بر شناخت هستند و معلمی که نوع مصونیت ناسازگار داشت بالاترین عملکرد را در سطح شخصی سازی تقسیم شده داشت که باعث شد دانش آموزان آنها عملکرد تقریبی در تفکر انتقادی داشته باشند. همچنین ، معلمان با نوع مصونیت تولیدی عملکرد قابل توجهی در شخصی سازی Whole-Person داشتند که دانش آموزان آنها در استفاده از کلمات و عبارات انتقادی در آیلتس مهارت داشتند. Manuscript profile
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  5 - the impact of advertising personalization and interaction on the advertising value and purchase intention at DJ Kala Company
  Majid Ahmadi shahla sohrabi sara tahzibi
  Description of abstracts of scientific research articles: The purpose of this study was to investigate the impact of advertising personalization and interaction on the advertising value and purchase intention at DJ Kala Company in Tehran. The purpose of this study i s a More

  Description of abstracts of scientific research articles: The purpose of this study was to investigate the impact of advertising personalization and interaction on the advertising value and purchase intention at DJ Kala Company in Tehran. The purpose of this study i s applied and based o n data collection method, descriptive correlational type The statistical population o f this research i s all customers of DJ Kala Company. Using Cochran formula, 384 individuals were selected as sample, 400 questionnaires were distributed randomly an d 393 questionnaires were collected. Reliability o f the research questionnaire was measured by Cronbach's alpha coefficient (0.780). The validity of the research instrument was also evaluated by confirmatory factor analysis technique. Then the data were analyzed by structural equation modeling using Smart PLS software. The results of the research hypotheses show that Advertising personalization and interaction has played a role in advertising value and purchase intention. Manuscript profile
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  6 - Align business strategies with Knowledge Management strategies
  sghar Behboodi shahla sohrabi
  The purpose of this research is to provide a model for aligning business strategies with knowledge management strategies. The research method is a descriptive survey from the point of view of practical purpose and in view of the nature of data collection. The statistica More

  The purpose of this research is to provide a model for aligning business strategies with knowledge management strategies. The research method is a descriptive survey from the point of view of practical purpose and in view of the nature of data collection. The statistical population of the study consisted of all formal and contract staff employed in Saipa companies and Niroo research institute in total of 800 persons. Using Morgan table and Krejcie number of 260 individuals were selected and randomly selected. A questionnaire was used to collect the data. Questionnaire questions include subject variables, explicit knowledge, personalization strategy, coding, differentiation strategy, and cost leadership. Cronbach's alpha method was used to measure the reliability of the questionnaire. Descriptive and inferential statistics, correlation test and structural equation modeling were used for data analysis using Amos21 and SPSS18 software. The results of this study indicate that there is a meaningful relationship between knowledge management strategy and business strategy. Manuscript profile
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  7 - Identify the Model of Factors Associated with Choosing a Knowledge Management Strategy (Case study: Three Industrial Organization)
  mohsen mirzaie habibalah javanmard mohhamadsadegh hori
  Before implementing knowledge management in organization the most important issue is to select an adequate strategy which its absence results to failure of KM programs. Due to the importance of adequate strategy selection on KM effectiveness, little research has been do More

  Before implementing knowledge management in organization the most important issue is to select an adequate strategy which its absence results to failure of KM programs. Due to the importance of adequate strategy selection on KM effectiveness, little research has been done considering all organizational factors. Current research aims to identify all organizational factors related to KM strategy selection in three industrial strategic organizations. Methodology for this research is applied in purpose and descriptive in data gathering. Current study carried out by the help of a questionnaire tool distributed to 34 managers and KM experts in aforementioned organizations. To analyze data and test hypotheses the authors have used Chi-square method through windows SPSS.20 software. Results clearly show that there are meaningful relationships between all main variables of research (organizational strategy, organizational culture, leadership style, human resources strategy, and IT maturity level) by adequate selection of strategy; while there are not meaningful relationships among three sub-variables of cultural super-imposable, isolationist leadership style and secondary human resource strategy. Therefore, by omitting them from conceptual model of research, the model of factors affecting the selection of adequate knowledge management strategy is proposed. Manuscript profile