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      • Open Access Article

        1 - Analysis of the Representation of Economic Culture in Iranian Cinema; Case Study: Best Selling Films of 86-96
        hadi ghiasi mohammadreza borzooei sajad rajabi
        Cinema is a multi-dimensional phenomena that is effective on other aspects of general culture; includeing political and social culture. One of the least-discussed topics of these aspects in Iran is the relation between cinema and political culture. Seemingly, cinema is More
        Cinema is a multi-dimensional phenomena that is effective on other aspects of general culture; includeing political and social culture. One of the least-discussed topics of these aspects in Iran is the relation between cinema and political culture. Seemingly, cinema is highly intervened with political culture and is dependent on investment, either in production and in marketing. It also takes the role of reflecting a variety of concepts implying taste-making and changing economic culture of people and elite groups. Main purpose of this article is to analyse these reflections in the cinema of Iran. We follow the question that in the recent decade, how have been the reflection of economic issues in the cinema of Iran. In this way, 27 movies from 1386 ro 1396 have been analysed through Content Analysis method. The results show that, in general, 113 concepts related to economic culture have been reflected in these 27 movies. Among these concepts, "illegal businesses", "employment and unemployment", "luxury" and "bad economic condition of middle-class" were mostly reflected and rebuilt by films. These reflections of economic culture were mostly due to make negative taste through different ways. rebuilding anti-values and anti-norms, and exaggerating problems of middle-class group and showing off luxury life are instances for this claim. Manuscript profile
      • Open Access Article

        2 - Designing the Model of ecosystem of entrepreneurship promotion in Iranian cinema
        Mohsen Beigagha Alireza Shirvani Mojtaba Khazaei
        Introduction and Goal: The purpose of this research is designing a model of ecosystem of the entrepreneurship promotion in Iranian cinema. An ecosystem with the elements such as Government, Elites, Financial Resources, NGO's, Educational Institutions and Links between i More
        Introduction and Goal: The purpose of this research is designing a model of ecosystem of the entrepreneurship promotion in Iranian cinema. An ecosystem with the elements such as Government, Elites, Financial Resources, NGO's, Educational Institutions and Links between internal and external entrepreneurs has been designed. The goal is providing guidance to cultural management in Iranian cinema on how to use the entrepreneurship elements. Methodology: The method of research was descriptive and mixed method (Qualitative and quantitative) through purposeful interview and distributing the questionnaire, as main instrument of research. Findings:  All the six factors of research have effect on Innovation factor. Among six factors, financial resources have the more effect on the factor of innovation and links between internal and external entrepreneurs has less effect on the mentioned factor. Result: Tendency of Iranian cinema to absorb young generation, remove governmental supervisory, encourage entrepreneurial ideas and plan a long-term view.   Manuscript profile
      • Open Access Article

        3 - Aesthetics of Iranian cinema based on the theme of stranger consciousness of Sohrevardi, cases of Study Siyavash in Takhtjamshid and Green fire
        nariman khalili Insha'Allah Rahmati Mohammad Aref
        The aesthetics of Iranian cinema based on illuminated stranger consciousness under the title of exemplary cinema is the subject of this article. How the concept of stranger consciousness which means reminding human of his homelessness is created. Escape to the world abo More
        The aesthetics of Iranian cinema based on illuminated stranger consciousness under the title of exemplary cinema is the subject of this article. How the concept of stranger consciousness which means reminding human of his homelessness is created. Escape to the world above in traditional art is the beginning of our reflection on the connection between illuminated aesthetics and cinema. With Sohrevardi's objective aesthetic approach and with exploring beauty from premiere hypostase de la lumiere des lumieres to the world and confinement of human in exile under the management of the lord of all kinds, one can analyze exemplary films in the Iranian cinema. In this article the theme of homelessness in the Iranian cinema with reference to sheikh Ishraq 's allegorical treatises and with the help of Henry corbin's interpretation and phenomenology has been examined. On the basis of descent and enlightment, in the narratology of films with the theme of stranger consciousness it has been revealed that in the three – dimentional unity of the story ( narrator, narration, and the subject of narration), the narrator is the subject, object and the theme of the epics Manuscript profile
      • Open Access Article

        4 - Sociological analysis of the formation and evolution of New Wave of Iranian’s cinema
        Ali Sadeghi Firouz Rad
        The present study using reflection approach seeks to determine the relationship between social, economic, political and cultural conditions and Iranian intellectual movement after Land Reform from one hand and the new wave in Iran Cinematography from other hand.This qua More
        The present study using reflection approach seeks to determine the relationship between social, economic, political and cultural conditions and Iranian intellectual movement after Land Reform from one hand and the new wave in Iran Cinematography from other hand.This qualitative research using semiotic analysis,studies these films.The findings showed that, the changes accrued in so-called grounds of Iran’s society had been reflected in studied movies positively or negatively. These changes are as follow:Changing in social structure resulted from migration to cities, changing in women’s social role and their social presence, the conflict between tradition and modernity, single-product economy and dependence on oil, the spread of capitalist relations and the growth of consumerism,changing in economic system after the Land reform, corruption and inefficiency of the government, public dissatisfaction and distrust, the emergence of guerrilla movements,  the advent of elements of a new culture ,social role of religion, new definition of religion, the social role of intellectuals, sanctification of fight, criticism of intellectuals for inaction and yielding,… . Manuscript profile
      • Open Access Article

        5 - The Role of Myth and Gender (Heroine) in the Works of Bahrām Beyzāii
        Akbar Shāmiyān Sārookalāii Maryam Afshār
        In the works of Bahrām Beyzāii, sometimes structures and functions of myth, for example, the stereotype of hero, have been transformed. Some mythologists, like Joseph John Campbell in his book The Hero with a Thousand Faces, have extensively noticed role of hero and his More
        In the works of Bahrām Beyzāii, sometimes structures and functions of myth, for example, the stereotype of hero, have been transformed. Some mythologists, like Joseph John Campbell in his book The Hero with a Thousand Faces, have extensively noticed role of hero and his journey. Campbell identifies ten stages in a hero’s journey, noting that all of the stages have to occur in every heroic story. But Bahrām Beyzāii changes this pattern with reducing the status of hero and raising the dignity of heroine. Ra’na in the film of Qaribé va Meh (1974 - The Stranger and the Fog), the wife of miller in the theater of Marg-e Yazdgerd (1979 - Death of Yazdgerd), Tārā in the film of Charike-ye Tārā (1979 - Ballad of Tārā), Khanoom Bouzrogh and Mahorukh in the film of Mosāferān (1992 - Travellers) and Golroukh in Sagkoshi (2001 - Killing Mad Dogs) wisly examine and salavage, and transformed into a heroine. So the role of myth and gender are brought into prominence in his works.     Manuscript profile
      • Open Access Article

        6 - مفاهیم فمینیستی در ده فیلم پر فروش سال ٨۷ سینمای ایران و تاثیر آن بر مخاطبان
        شیوا پژوهش فر حسین غیاثی
      • Open Access Article

        7 - Designing a Model for Predicting the Sales Potential of Iranian Movies (Data-Driven Approach) in Order to Determine the Market Entry Strategy
        Babak Hamidia Mohammad Masteri Farahani Mohammad Javad Sohrabi Abbas Rahimi
        Having a predictive mathematical model regarding the sales potential of movies before the marketing and screening of movies is one of the needs of many producers, Cinema owners, etc. In this research, based on a systematic process and mixed exploratory approach, first t More
        Having a predictive mathematical model regarding the sales potential of movies before the marketing and screening of movies is one of the needs of many producers, Cinema owners, etc. In this research, based on a systematic process and mixed exploratory approach, first the factors affecting the sales potential of movies were calculated and classified by content analysis method and by selecting the content factors of the film, i.e., the factors affecting the probability of pre-marketing and screening; The status of each of these factors in the top 100 films of a decade of Iranian cinema was examined. The required data were extracted from the statistical yearbook of Iranian film and cinema sales and based on Shannon entropy method and based on real data of 100 popular Iranian films, model coefficients were extracted and finally, a mathematical model to calculate the sales potential of a film up to Extracted before the marketing phase. The results of this study indicate that the 4 main factors of director (with coefficient of 0.25), actor (with coefficient of 0.253), genre (with coefficient of 0.251) and technical quality of film (with coefficient of 0.246) and a sub-factor of film series (with extra score) affect the sales potential of a movie. Manuscript profile