List of Articles خرید آنی

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  1 - Diamond model of impulse buying behavior
  JAVAD JOUKAR BORAZJANI Seid kamel kamali Vahid-Reza Mirabi Soheil Sarmad saeidi
  The purpose of this research is to design and explain a model of impulse buying behavior in Iran. To achieve this goal, two qualitative and quantitative approaches have been used. In the qualitative stage, with the review of existing works, open interviews and content a More

  The purpose of this research is to design and explain a model of impulse buying behavior in Iran. To achieve this goal, two qualitative and quantitative approaches have been used. In the qualitative stage, with the review of existing works, open interviews and content analysis techniques, four dimensions have been identified: cultural values, personalities, positions, and cognitive-emotional aspects of the buyer and In the quantitative stage, a sample of 3,168 shoppers from different cultures (Persian, Azeri, Kurdish, Lori, Arabic, Baluchi, Turkmen, Qashqai, Gilaki and Mazandaran) are sampled by cluster sampling Then, they were extracted by random sampling method and analyzed by factor analysis, exploratory factor analysis and structural equation modeling.The results of the study show that by recognizing the cultural values, personality, situations and the cognitive-affective of the buyers, can manage the buyer's impulse buying behavior and on the other hand, helps buyers and consumers to find out Under what conditions they buy impulsively, as well as the cultural values of buyers, have a special role in the impulse buying. Manuscript profile
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  2 - The Survey of The relationship between Passengers purchase motivations and selecting types of buying at airport (Case Study: airport ahwaz)
  naderh sadat najafizadeh maryam zahiri
  The purpose of this study was to investigate the relationship between purchasing incentives and choice of purchases at the airport in 2013, and has been studied as a case study of Ahwaz International Airport. The research method is applied and descriptive correlational. More

  The purpose of this study was to investigate the relationship between purchasing incentives and choice of purchases at the airport in 2013, and has been studied as a case study of Ahwaz International Airport. The research method is applied and descriptive correlational. The statistical population of the study was travelers who used to travel to Ahwaz International Airport. 133 people were selected as the statistical sample. SPSS software was used to analyze the data. The important findings of the research indicated that there is a significant relationship between the incentives to buy passengers and the choice of types of purchases at the airport; there is a meaningful relationship between instant purchases and the selection of purchases at the airport. The results of the research did not find a meaningful relationship between the time pressure and the choice of purchase at the airport. Manuscript profile
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  3 - Explanation a model for identifying the fundamental components of consumers' impulse buying behavior With emphasis on ethics in sales using Fuzzy Best-Worst Method (FBWM) technique (Case Study: Refah Chain Stores)
  Salman Abbasi Siar Mohammadali Keramati mohammadreza motadel
  10.30495/imj.2021.686121
  Due to the prevalence of impulse buying behavior among consumers, its academic studies have increased over the last decade. Because of the sales should be high in stores, the study of consumer behavior in impulse buying should be considered by researchers and store mana More

  Due to the prevalence of impulse buying behavior among consumers, its academic studies have increased over the last decade. Because of the sales should be high in stores, the study of consumer behavior in impulse buying should be considered by researchers and store managers. The purpose of this paper is to identify the key factors of consumer behavior in impulse buying with emphasis on ethics in sales using fuzzy screening technique and weighting and prioritizing factors using the best-worst fuzzy method. The population and the statistical sample include 15 modeling experts and academic professors who are fluent in impulse buying and marketing topics After a thorough review of the theoretical foundations and research background, 6 dimensions and 40 indicators were identified. The innovation of the present study is that fuzzy logic and multi-attribute decision-building method have been used to identify and prioritize the components of ethics in Impulse buying sales. The results of fuzzy screening showed, ethics factors in sales; physical; social; temporal; regulatory and individual, as selected dimensions of fuzzy screening along with 21 indicators were selected by experts. Also, the results of weighting the dimensions with the best-worst fuzzy technique showed that the ethics factor in sales was the most important dimension of impulse buying and the individual factor was ranked second, and physical, social, temporal and regulatory factors were ranked third to sixth, respectively. Manuscript profile
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  4 - The study of the role of transactional interactions on the consumer's immediate consumer buying behavior in the studied social trade
  Ghazal Laluha Abdolreza Miri
  Today, cyberspace activities and capabilities are recognized as an integral part of enhancing the quality of life. This has made identifying and analyzing the performance of individuals in the business interactions of this space an important part of marketing studies. T More

  Today, cyberspace activities and capabilities are recognized as an integral part of enhancing the quality of life. This has made identifying and analyzing the performance of individuals in the business interactions of this space an important part of marketing studies. The purpose of this study was to investigate the role of internet shopping sites in daily life. Behaviors that arise in the form of a tendency to shop without planning online or to insist on shopping online without planning. One of the new cognitive responses addressed in this study is trans-social interactive behaviors. This applied research with a descriptive-correlation approach has investigated these behaviors. The statistical population of this study is customers of DigiKala online store (Alborz province). Data were collected by a questionnaire and analyzed in two parts: descriptive and inferential. The results show that enhancing product appeal through shape and color enhances people's enjoyment of the product. Similarity among users also has a positive impact on the formation of users' social interactions in the social business environment. Therefore, the closer buyers are to each other in terms of age, ethical characteristics, level of education, and income, the more and more societal interactions occur between them. Based on these results, Internet product and service vendors can better market share by classifying the market according to its characteristics. Manuscript profile
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  5 - بررسی تاثیر سبک زندگی سبز بر سبک‌های مصرفی با توجه به نقش میانجی گرایش های متعصبانه مصرف کنندگان
  رامین باقری مهدی نعیمی عبدالعزیز پقه
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  6 - بررسی تاثیر ویژگی های شخصیتی بر رفتار خرید آنی و خرید وسواسی (مورد مطالعه: دانشگاه های استان گلستان)
  نرگس دل افروز محمد طالقانی مصطفی فرحزاد
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  7 - Designing and explaining the model of online shopping behavior of fast consumer products with low involvement by considering the personality factors of customers
  Younes Rezaii Vahidreza Mirabi Hamidreza Kordlouie
  The purpose of this study is to identify and investigate the effect of customers' personality traits on online shopping. The research method is survey and is of applied and descriptive type. The statistical population of the study was citizens over 18 years of age in Te More

  The purpose of this study is to identify and investigate the effect of customers' personality traits on online shopping. The research method is survey and is of applied and descriptive type. The statistical population of the study was citizens over 18 years of age in Tehran, which based on calculations, the sample size was 385.The statistical results of the descriptive section described the demographic variables using the frequency and percentage of frequency, mean and standard deviation and the inferential section, factor extraction was done by exploratory analysis, the validity and reliability of the questionnaire was evaluated by confirmatory factor analysis, relationships between variables Pearson correlation test and research model were tested using structural equation modeling technique. The results of the research in the first stage of exploratory factor analysis were performed on 60 questions of online emotional shopping questionnaire that the factors: product characteristics, price and discount characteristics, distribution characteristics, website characteristics were identified as factors affecting online emotional shopping. In the second stage, the effect of these factors on online emotional shopping was investigated. The results show that extraversion and neuroticism have a positive effect, conscientiousness and adaptation have a negative effect on emotional shopping online. Manuscript profile
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  8 - بررسی رفتار خرید آنی مشتریان در فروشگاه‌های زنجیره‌ای (مورد مطالعه: فروشگاه‌های زنجیره‌ای رفاه)
  عبداله نعامی مجتبی محمدی پور بهمن نقدی
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  9 - The Relationship between Brand Love and the Immediate Purchase of Sports Customers Mediated by the Tendency to Hedonistic Consumption
  mehrad atashi Reza nikbakhsh abolfazl farahani alimohammad amirtash alimohammad safaniya
  The present study was conducted with the aim of the relationship between brand love and the immediate purchase of sports customers mediated by hedonistic consumption tendency in Iranian Basketball Premier League players. The method used in this research was descriptive- More

  The present study was conducted with the aim of the relationship between brand love and the immediate purchase of sports customers mediated by hedonistic consumption tendency in Iranian Basketball Premier League players. The method used in this research was descriptive-correlational and based on structural equation modeling. The statistical population of this study was the players of the Iranian Basketball Premier League (men and women) in 2020 (364 people). 146 people were selected as a statistical sample using G-Power software by stratified random sampling. Descriptive and inferential methods and structural equation modeling with partial least squares approach were used to analyze the data. The results showed that brand love, instant shopping and hedonistic consumption tendency were higher than the hypothetical average. The tendency to hedonistic consumption also mediates the partial (not complete) effect of brand love on the immediate purchase of sports customers. The coefficient of determining brand love and instant purchase was equal to 0.390 and 0.446, respectively, which indicated a good fit of the model. Therefore, is better for sports brand managers to identify people who love the brand through continuous monitoring of customers and needs assessment. It is also suggested that sports brand managers use the potential of social media to encourage customers to buy instantly in order to improve instant shopping. Manuscript profile
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  10 - The Relationship between Neural Marketing and Instant Buying Behavior of Sports Brand Buyers
  mahdi davari Bagher Morsal ali fahiminejad seydmostafa tayebi
  Neural marketing analyzes data obtained from the minds of customers that lead to the recognition and discovery of the unknown and make immediate purchases; Therefore, this study was conducted to investigate the relationship between neural marketing and instant purchasin More

  Neural marketing analyzes data obtained from the minds of customers that lead to the recognition and discovery of the unknown and make immediate purchases; Therefore, this study was conducted to investigate the relationship between neural marketing and instant purchasing behavior of sports brand buyers. The statistical population of this study is all the buyers of sports brand stores in the holy city of Mashhad, whose number was unknown. Using two-stage cluster sampling method, 20 large stores in Mashhad were randomly selected and 400 questionnaires were distributed among buyers. In this study, two questionnaires of neural marketing Iser et al. (2011) and immediate buying behavior (2016) were used. Findings showed that neural marketing and all its dimensions have a significant relationship with the immediate purchasing behavior of sports brand buyers (t = 7.94 and r = 0.82). The importance of neural marketing is special and can show decisions on the minds of customers; Neural marketing, therefore, is a new approach in which the brains of customers are precisely examined to determine its function and to simulate how behaviors are formed. Therefore, companies that produce and distribute sports brands, in order to make more profit, should make the use of neural marketing the top priority of their advertising and marketing.  Manuscript profile