List of Articles ارزش برند

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  1 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran
  مهرداد رحیمیان hiro eisavei
• Open Access Article
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  2 - Investigating the Involvement of Customer Decision Making by Reflecting on the Synergistic Backgrounds of Brand Value, Brand Love, and Brand Identity in Online Brand Communities
  mohamad Hadi Asgari Ali Einy
• Open Access Article
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  3 - Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products)
  aniseh ghodrati Moghadaseh Mohammadian
• Open Access Article
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  4 - The study of effective factors on customer relationship quality in creating brand value and intention to online purchase (A study of eshop customers in Tehran)
  Ali Akbar Khademi Hanieh Farazandeh
• Open Access Article
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  5 - Explaining the role of organizational citizenship behavior on customer based brand equity
  Mohammad Mahmoudi Maymand Ata Harandi
• Open Access Article
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  6 - Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts)
  hadis ebrahimi Malihe Javani
• Open Access Article
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  7 - Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization
  Gholamreza Tizfahmefard Hassan Esmailpour fariza taherikia leila Andervazh
• Open Access Article
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  8 - The effect of business intelligence on financial performance with the role of mediating brand value and creativity (Case study of private banks in Khuzestan province)
  hashem Rashidi goghakhor ali Rezaian
  10.30495/jomm.2022.60249.1807
• Open Access Article
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  9 - Study of the Relationship between the Country of Origin and the Brand Equity Case Study: Grad
  N. Alsadat Najafizadeh M. Mehrabi R. Karjalian A. Mashayekhnia
• Open Access Article
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  10 - Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products)
  H. Ebrahimi M. Bagheri GalehSalimi
• Open Access Article
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  11 - Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity
  M. Mahmoudi Maymand A. Harandi
• Open Access Article
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  12 - The Impact of Performance Criteria on Brand Value In the automotive industry
  Abdolreza Tahmasebi Mirfeiz fallah Hamidreza Vakilifard Abdullah Naami
• Open Access Article
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  13 - Developing a model for pricing brand value in capital supply companies: merger and acquisition strategy
  Hamid Kheilnejad Fariz Taherikia Seyyed Mahdi Jalali Bita Tabrizian
• Open Access Article
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  14 - The Effect of Supply Chain Merger on Brand Value (Case Study: Iran Khodro Diesel Co.)
  Zahra Bahrami shah bekandi Taher Kalantari Niloofar ImanKhan
• Open Access Article
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  15 - Presenting a co-creation model of brand value with customers in the dairy industry with a future research approach
  hossein shakibi Seyyed Mahmoud shabgou Monsef Ali GHolipour soleimani
• Open Access Article
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  16 - Designing a Model Based on Effective Actions to Control Destructive Deviant Behaviors of Human Resurces
  Mojtaba Forouz Shahrestani Homa Doroudi Firoozeh Hajialiakbari
• Open Access Article
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  17 - Analyzing the Role of Ethnocentrism and Consummate World of Urbanism on the Preference of Domestic and Foreign Sports Brands with Considering the Mediating Role of Product Quality
  شکوفه درسازان ملایری بهرام یوسفی شهاب بهرامی
• Open Access Article
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  18 - ارائه الگوی سنجش کارایی شرکت‌ها با نقش معیار‌های نظارتی ( رویکرد فرهنگی و لاسو) Model of Company Efficiency With TheRole Of Monitoring Criteria Of CA Approach And LASOO
  علی اصغر آزاد زهرا پورزمانی
• Open Access Article
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  19 - Designing and optimizing the value creation model for bank customers in the process of creating a common brand value.
  hamidreza kojouri vahidreza mirabi hosin safarzadeh
• Open Access Article
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  20 - The Impact of Social Media Content on Brand Equity based on Firm Generated Content and User Generated Content.
  Amirshayan Ghazanfari Abbas Saghaei Kambiz Heidarzadeh
• Open Access Article
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  21 - بررسی تأثیر محرکه‌ای ارزش برند بر ارزش برند مشتری محور (موردمطالعه : مشتریان و مخاطبان برند نایکی در شهر تهران)
  سمانه نژاد یوسفی حسن اسماعیل پور
• Open Access Article
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  22 - Describing the model of relationships between brand components, student behavior, credibility and value of the university brand in the Iranian educational system
  Mohammad Reza Khanari Saeed Safariyan Hamedani Omeh Kolsoom Gholam Hosseinzadeh
• Open Access Article
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  23 - categorizing brand value index in the automotive industry of Iran
  mahsa karbalaei hassan hossein vazifehdoost karim hamdi