List of Articles آگاهی از برند Open Access Article Abstract Page Full-Text 1 - The impact of digital content marketing on brand awareness through social media and customer engagement mousa rahimi sirous keshavarz behnaz salehipour shirazi Open Access Article Abstract Page Full-Text 2 - The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad) Nayereh Gholami mostafa farokhy ostad saeedeh Babajani Mohamadi Open Access Article Abstract Page Full-Text 3 - The Effect of Market Mavens Dimensions on Hedonic Shopping elahe shahinfar Naser Azad Open Access Article Abstract Page Full-Text 4 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry firouze hajialiakbari narges moosavi Open Access Article Abstract Page Full-Text 5 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company Zeinab Shabaninejad Ehsaneh Nejad Mohammad Nameghi Hassan Esmailpour 10.30495/jomm.2023.70340.1987 Open Access Article Abstract Page Full-Text 6 - Presenting a model of marketing market variables of potential markets with a value-based approach to dairy products (Case study: Regional market of Iranian dairy products) Provide a model of marketing effectiveness variables Zahra Rahimi Naser Azad Abdullah Naami Mahmoud Modiri 10.30495/jomm.2023.68082.1947 Open Access Article Abstract Page Full-Text 7 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank) A. A. Farhangi R. Abedini Open Access Article Abstract Page Full-Text 8 - Investigation of the Effects of Corporation Ability Association and Brand Awareness on Repurchase Intention and Mediator Roles of Quality Perception and Brand Resonance in Consumer Decision Marketing Process A. R. Kia Open Access Article Abstract Page Full-Text 9 - Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity M. Mahmoudi Maymand A. Harandi Open Access Article Abstract Page Full-Text 10 - Effects on Consumer-Based Brand Equity: Evaluation of Factors A. H. Ebrahimi B. kheiry S. Yadegari Open Access Article Abstract Page Full-Text 11 - Providing a model to explain brand equity tourism destinations (Case study: Shiraz city) jafar bahari shahla bahari مرجان بذله hamed bahari Open Access Article Abstract Page Full-Text 12 - A Study of Factors Affecting the Brand Equity of University (Case Study: Qazvin Islamic Azad University) Mahdi Ghasemi Mirzaei Morteza Mousakhani Open Access Article Abstract Page Full-Text 13 - The prioritization of media use for brand awareness in the insurance industryMahsa Veysi Mahsa Veisi Neda Suleimani Open Access Article Abstract Page Full-Text 14 - The Effect of Components of Social Media Marketing Activities Through Brand Value on Customer Responsibility in the Tourism Industry Case Study of Zanjan Province Firozeh hajialiakbari narges moosavi Open Access Article Abstract Page Full-Text 15 - Examining the Factors Affecting the Particular Value of the Destination Brand for Health Tourism (A Case Study of Atieh Hospital in Hamedan) fg ghm mohammad azim khodayari Open Access Article Abstract Page Full-Text 16 - Designing a model for improving the mental image, awareness and recognition of the Post Bank of Iran brand in attracting customers Ahmad Shamsi Alireza Shirvani mashaallah valikhani Open Access Article Abstract Page Full-Text 17 - مدل سنجش تاثیر مولفههای منتخب بازاریابی، بر ارزش ویژه برند منصوره علیقلی رضا حسینیه اصفهانی Open Access Article Abstract Page Full-Text 18 - The Effect of Word of Mouth Advertising on Customer Preferences siyamak farrokhi ali Yavari jafar beikzad Open Access Article Abstract Page Full-Text 19 - Investigating the effect on brand equity and intention to take online courses on e-learning platforms neda tahmasbi roshan Aliakbar Aghajani afrozi Abdollah Hamidi Kolaii 10.30495/jedu.2023.29622.5922
