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        1 - Estimation of physical, real and effective carrying capacity of sports tourism capacity in mountain resorts ecosystems (Case Study: Darban)
        Sepideh Mohebi Seyed Mostafa Tayebi Sani Afshin Jafari Bagher Morsal
        Background and Objective: The purpose of this study is to determine the carrying capacity of sports tourism in mountainous areas by determining the three types of physical carrying capacity, real and effective. Material and Methodology: First; 102 hectares of the area More
        Background and Objective: The purpose of this study is to determine the carrying capacity of sports tourism in mountainous areas by determining the three types of physical carrying capacity, real and effective. Material and Methodology: First; 102 hectares of the area were selected as useful and usable areas by registering land points and preparing land use maps using GIS tools. In the next step, by reviewing the background, obtaining user votes and theoretical foundations of the research, the required parameters were extracted and calculated. Five limiting factors and ten parameters were used as coefficients in calculating the actual range capacity of the study site. A researcher-made questionnaire (Likert scale) with 384 people was used to score the parameters of the site management ability. Finding: According to which the lowest score belonged to the "parking" and "relief system" of the region (1.4). Finally, the physical, real and effective carrying capacity of the study site (379848, 72930 and 40111) per day was estimated, respectively. Discussion and Conclusion: The area management must plan in such a way as to ensure the sustainable operation in addition to the use of existing land uses. Manuscript profile
      • Open Access Article

        2 - Identifying and Prioritizing the Factors Affecting the Competitiveness of Start-up Businesses in the Country with a Sports Tourism Approach
        seyed emad hoseini maryam naghib hoseini farshad emami
        The purpose of this research is to investigate the factors affecting the competitiveness of start-up businesses related to sports tourism in the country. The type of research is applied, was done through a mixed method and a survey. The Delphi panel was used to confirm More
        The purpose of this research is to investigate the factors affecting the competitiveness of start-up businesses related to sports tourism in the country. The type of research is applied, was done through a mixed method and a survey. The Delphi panel was used to confirm the list of components, as well as experts in the field of sports business to prioritize them. The fuzzy hierarchical analysis method was used to weigh the components and inferential statistics methods were used to analyze the statistical data. The results showed that a total of 5 components and 13 items are considered effective factors. From the point of view of the experts, the component of "optimal technology" with a weight of 0.78754 has the highest degree of importance, followed by the component of "social popularity" with a weight of 0.69094 and "dynamic economy" with a weight of 0.66889. At the end, two components "service quality" and "structural and administrative" are located with weights of 0.63022 and 0.59443, respectively. Also, 13 items were identified, which were: "Internet network and infrastructure", "Tourism market update and competition", "Government incentives and support", "Financing chain", "Administrative licenses", "Marketing requirements", "Compatibility with current needs", "Popularity of social networks and virtual space", "accepting society", "cost savings", "user satisfaction", "unique services" and "avoiding time wastage". Since Kendall's coefficient of agreement was 0.798, the overall fit is also confirmed. Manuscript profile
      • Open Access Article

        3 - Presenting the Particular Value Model of the Green Brand from the Point of View of Sports Tourists on the Island of Kish
        Ali Bagheri Farshad Tojari Ali Zare
        The purpose of this research is to investigate the factors affecting the formation of the green brand in sports tourism in Kish Island. Two standard questionnaires on a 5-point Likert scale have been used. The statistical population of this research is 550 sports touris More
        The purpose of this research is to investigate the factors affecting the formation of the green brand in sports tourism in Kish Island. Two standard questionnaires on a 5-point Likert scale have been used. The statistical population of this research is 550 sports tourists who traveled to the target destination to participate in a training camp, an event, or a sports competition, and the statistical sample of the research was determined by the available method according to the Morgan Table of 225 people. Content validity was used for validity, and Cronbach's alpha coefficient was used for reliability. The component of awareness of the destination brand can predict sports tourism in the tourist destination of Kish (t=7.34). The brand image component of the destination has the ability to predict sports tourism in the tourist destination (t = 8.12). The perceived quality component of the destination brand can predict sports tourism in the tourist destination of Kish (t = 8.23). The component of the perceived value of the destination brand can predict sports tourism in the tourist destination (t = 8.35). All the components of Green Brand Equity (GBBE) can predict sports tourism in the tourist destination of Kish. Manuscript profile