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    • List of Articles brand image

      • Open Access Article
        • Abstract Page
        • Full-Text

        1 - Investigating the Effect of Cognitive Distortion on the Brand d Image (Case Study: the Customers of System Group Company)
        Neda Moradi mohammad ghaffari
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - The Effect of Guerrilla Marketing Dimensions through Usefulness Mediation Variables and Acceptance of Information in Brand Image in Social Networks Studied By Students of Tehran Azad University of Research Sciences
        Shadi Shahriari Farideh Haghshenas kashani
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - Providing a model to explain brand equity tourism destinations (Case study: Shiraz city)
        jafar bahari shahla bahari مرجان بذله hamed bahari
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - Typology of the Effective Constructions in the Consensual Map of the Ideal Political Brand for Iran's Presidency by Cross-Impact Matrix
        Mohammad Hossein Ghourchani Khouzani Zohreh Dehdashti Shahrokh
        10.22034/sej.2021.1935002.1356
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad)
        Mohammad Ghasemi Roya Eghbal Ehsan Mohammadi Bajgiran
      • Open Access Article
        • Abstract Page
        • Full-Text

        6 - The Impact of Brand Equity on Consumer Loyalty
        Mohammad Mahdi Parhizkar Saeed Ramezani Vahid Reza Halvaeiha
      • Open Access Article
        • Abstract Page
        • Full-Text

        7 - The Effect of Components of Social Media Marketing Activities Through Brand Value on Customer Responsibility in the Tourism Industry Case Study of Zanjan Province
        Firozeh hajialiakbari narges moosavi
      • Open Access Article
        • Abstract Page
        • Full-Text

        8 - Social Analysis and Presentation the Indigenous Model of the Impact of Tehran Shopping Centers Brand Image on Female Consumer Behavior
        mona manian bahram kheiri
      • Open Access Article
        • Abstract Page
        • Full-Text

        9 - Investigating the effect of emotional labor on employees' brand image of the organization considering the intermediate variables of organizational commitment and service quality (Case study: BMI)
        Sayyed majid sayyed Hosseini sina Nematizadeh Mirfeiz Fallah
      • Open Access Article
        • Abstract Page
        • Full-Text

        10 - Structural model of desire to use electronic banking services based on personality dimensions and brand management
        marzieh yarizanganeh Alireza  Nik Seresht
      • Open Access Article
        • Abstract Page
        • Full-Text

        11 - Consequences of Value Co-creation Strategy in Educational Services
        Fatemeh Zargaran Khouzani Hossein Rahmanseresht seyed mohammad sobhani fatemeh fakhri
        10.30495/jedu.2022.25429.5059

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