List of Articles Mixed approach

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  1 - Designing a legal and financial model for capital changes in public joint stock companies in Iranian and English laws
  Reza Mohammadi Darvishvand Ali Zare Mehdi Montazer Seyedyaghoub zeraatkish
  This study was conducted with the aim of designing the financial legal model of capital changes (increase) of public companies in Iranian and British law. The research method of the present study is mixed and it is done with two types of qualitative and quantitative (mi More

  This study was conducted with the aim of designing the financial legal model of capital changes (increase) of public companies in Iranian and British law. The research method of the present study is mixed and it is done with two types of qualitative and quantitative (mixed) approaches. In the qualitative part of the research, in order to collect data, interview questions were developed. In the following, the ISM questionnaire was used. The statistical population of the research included 10 qualified experts who were selected using non-probability and purposive sampling method, and in-depth and semi-structured interviews were conducted with them. The first step of the current study was using the qualitative analysis method (interview editing approach, summarizing them and interpreting concepts and words) to identify the main and subcategories of the research. Then, in the second and quantitative part of the research, the modeling method was used. Structural-interpretive and MICMAC software were used to identify the causal relationships between the main research categories. By extracting the main and sub-categories of the research using the results of the qualitative analysis of the theme and the ISM method, the final model was presented. In total, the pattern obtained consists of 10 main categories. The results of the research showed that the capital structure has an effect on short-term debt, equity and long-term debt. The aforementioned variables also affect the company's behavior in financing operations. The behavior of the company affects the lease and bank loan, long-term debt and bond issuance and further affects the risk management. Risk management also leads to the increase of capital of public companies. In the same way, the amount of influence on the next levels is reduced and the variables of the same level, that is, have mutual interaction with each other. Manuscript profile
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  2 - Designing a nation branding model in the field of industrial products and services export
  Alireza Zamani Kambiz Jalali Farahani Mahmoud Samiei Nasr Nasrin Akhondi
  Nation branding is a suitable model recommended by international organizations for export development in the third millennium. An important part of the exports of countries in the world are industrial products. In this regard, due to the importance of this issue for the More

  Nation branding is a suitable model recommended by international organizations for export development in the third millennium. An important part of the exports of countries in the world are industrial products. In this regard, due to the importance of this issue for the country, this study was conducted with the aim of providing a model for promoting the nation brand in the field of exporting goods and industrial services. The current research is an applied-developmental research in terms of its purpose, and it is considered a cross-sectional survey research from the point of view of the method of data collection. The community of participants in the qualitative section includes senior managers and entrepreneurs in the fields of branding, industry, export and trade, who have sufficient experience in the aforementioned fields. Sampling was done with a targeted method and theoretical saturation was achieved with 11 interviews. Research findings showed that a national macro-policy and export-oriented culture are the main parameters affecting the national brand. The communication infrastructure in the country provides the necessary platform and the challenges of export sanctions play the role of an interventionist. Finally, the use of relevant strategies to improve the export of industrial goods and services leads to the promotion of the national brand. The central phenomenon including (international branding) also affects the strategies in the field of export of goods and industrial services. Finally, it was found that the strategies of the model lead to a certain result (improvement of the national brand). Manuscript profile
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  3 - Designing and explaining the model of consumer personality traits based on the impulse buying approach in international market with a mixed method
  Rahele Ansari Seyyed Hassan Hatami-nasab Shahnaz Nayebzadeh
  Introduction: This research was conducted with the aim of designing and explaining the model of consumer personality traits based on the impulse buying approach. Research design/methodology/approach: The methodology of the current research was descriptive-exploratory More

  Introduction: This research was conducted with the aim of designing and explaining the model of consumer personality traits based on the impulse buying approach. Research design/methodology/approach: The methodology of the current research was descriptive-exploratory with a mixed approach (sequential type, qualitative-quantitative). The steps include: conducting interviews with women with impulse buying experience and data analysis using the theme analysis method to form the model and then testing and validating the model to identify the final pattern. The participants of the research in the qualitative part were the women of 2 neighboring countries of the Persian Gulf along with 2 southern provinces of Iran, whose impulsiveness in using cosmetics was proven by using RFM and Barratt (1994) tests. In the quantitative part, the statistical population includes all women who use a lot of cosmetics in 3 countries on the edge of the Persian Gulf and women in the southern provinces of Iran. Also, the qualitative analysis of the data obtained from the interviews in the upcoming research was done using the theme analysis method and quantitative data analysis using SPSS and SmartPLS 3 software and at a significance level of 5%. Findings: The findings showed that the research conceptual model includes the variables: feeling the need to buy, tendency to buy impulsively, impulsive buying behavior, consequences, memorization and shopping saturation that this model was tested in the quantitative section and the findings showed at the 95% confidence level, except for one path, all the paths of the model are approved and meaningful. Manuscript profile
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  4 - Analysis of the strategies of creating an entrepreneurial university in Abadeh city: using a mixed approach
  somaye aghashiri مرضیه حیدری
  Purpose: This research was conducted with the aim of analyzing the strategies of creating an entrepreneurial university in line with the transformation and excellence document of Islamic Azad University. Method: The research method was a mixed method (qualitative and q More

  Purpose: This research was conducted with the aim of analyzing the strategies of creating an entrepreneurial university in line with the transformation and excellence document of Islamic Azad University. Method: The research method was a mixed method (qualitative and quantitative) which was used in the qualitative part of Meta-analysis and in the quantitative part of the descriptive method of correlation. The statistical population of the qualitative section included numerous domestic and foreign studies, which included 20 studies in the form of targeted sampling after screening the above studies. Also, in the quantitative part, the statistical population includes all active professors and experts in the field of entrepreneurship from the Islamic Azad University of Shiraz branch and its subsidiary units in the province in the number of 111 people who were selected through the entire population. Validity was done in a qualitative way using the triangulation method and in a quantitative way through a formal content method (with the approval of several professors of the university), which were approved after the desired reforms. In order to analyze the findings of this study in the qualitative part of document mining, due to the use of a Meta-analysis approach in the form of extracting concepts and conceptual codes and converting them into the dimensions of the desired model. Findings: The results showed that creative-technological factors, organizational factors, infrastructural-social factors and financial-economic factors were recognized as strategies for creating an entrepreneurial university in line with the transformation and excellence document of Islamic Azad University. Conclusion: Therefore, in order to develop the path of entrepreneurship in entrepreneurial university and in accordance with the transformation and excellence document of Azad University. Manuscript profile