List of Articles Brand Identity

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  1 - Investigate the role of brand charm (Case Study: Sky Airways)
  Seyyed Alireza Mosavi
• Open Access Article
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  2 - Designing a competitive advantage model with an emphasis on brand identity based on foundational data theory in the apparel industry
  Iman Akhbarati Fariz Taherikia Seyed mehdi jalali
• Open Access Article
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  3 - Social media marketing and brand social identity focusing on customer engagement in the investment process
  peiman alidostzoghi Ebrahim Chirani Mohammad Reza Azadehdel
• Open Access Article
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  4 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
  Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi
• Open Access Article
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  5 - Structural model of desire to use electronic banking services based on personality dimensions and brand management
  marzieh yarizanganeh Alireza  Nik Seresht
• Open Access Article
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  6 - Designing the Brand Identity Model of Citizen Sport in Iran
  Ehsan hassannezhad Shandiz Mohammad Reza Esmaeilzadeh Ghandehari Seyyed morteza  Azim zadeh