List of Articles Brand Equity Open Access Article Abstract Page Full-Text 1 - Examining the Effect of Perceived Brand Innovativeness on Customer-Based Brand Equity Seyed Mohammad Saleh Hashemi Apourvari yaser sobhanifard Mohammad Hossein Maziarfar Open Access Article Abstract Page Full-Text 2 - Explaining the role of organizational citizenship behavior on customer based brand equity Mohammad Mahmoudi Maymand Ata Harandi Open Access Article Abstract Page Full-Text 3 - The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity Sayed mohammad Shamszadeh alavi Open Access Article Abstract Page Full-Text 4 - The role of online brand equity on the willingness to repurchase considering the role of visual appeal, online preference and the willingness to pay a higher price for high-tech products faranak khodayari hesamodin zamani Open Access Article Abstract Page Full-Text 5 - An Analysis of Customer-based Brand Equity in the Field of Agricultural Extension and Education: Multi-Criteria Decision-Making Approach Mehrdad Niknami Open Access Article Abstract Page Full-Text 6 - The role of social status of brand equity on customer invocations the brand of equatic complexes Zahra Aminiroshan Elham Khoshbakht Ahmadi Seyed Morteza Azimzadeh 10.30486/4s.2022.1957642.1041 Open Access Article Abstract Page Full-Text 7 - Effects of Brand Experiences on the Customers Willingness to Pay More K. Raissifar H. Bakhtiari M. Taheri Open Access Article Abstract Page Full-Text 8 - Evaluation of brand equity in the tourist destination From the perspective domestic tourists (Case Study: Tabriz city) jafar bahari banafsheh farahani Shahla Bahari Marjan Bazleh Hamed Bahari Open Access Article Abstract Page Full-Text 9 - The Effect of Components of Social Media Marketing Activities Through Brand Value on Customer Responsibility in the Tourism Industry Case Study of Zanjan Province Firozeh hajialiakbari narges moosavi Open Access Article Abstract Page Full-Text 10 - The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Samaneh keldani Ghulam Reza Maleki Farsani Open Access Article Abstract Page Full-Text 11 - Meta-Analysis of the Relationship between Brand Equity and Loyalty of Iranian Athletes Kazem Mehri Mehrdad Rahimian Bahman Ghardashi Open Access Article Abstract Page Full-Text 12 - Creating Brand Equity by Evaluating Social Media Marketing Strategies (Case Study: Borujerd Textile Brand) Fariba Rahmati Peiman Valipour Open Access Article Abstract Page Full-Text 13 - Investigating the Effect of Tourism Destination Brand Involvement on the Destination Brand Equity and the Tourism Destination Revisit Intention (Yazd City as a Case Study) amir konjkav monfared Mohamad ghaffari Amin taslimi Open Access Article Abstract Page Full-Text 14 - Strategic Review of virtual social media as a medium role in creating brand equity Babak Farbodiam aliakbar farhangi mohamad soltanifar
