List of Articles Behavioral intention Open Access Article Abstract Page Full-Text 1 - Investigating the Impact of Country of Origin on Customer Behavior: Investigation of the Moderating Roles of Product Involvement and Product Familiarity on Product Evaluation and Customer Behavioral Intentions F. Najafi B. Kheiri Open Access Article Abstract Page Full-Text 2 - The effect of motivational marketing on behavioral intentions through the attitude of football fans according to the moderating role of altruism Mohammad saivan Nouri navid mahtab 10.30495/kmsj.2023.1980992.1092 Open Access Article Abstract Page Full-Text 3 - Investigating the relationship between green human resource management and creativity and green behavioral intention with regard to the role of green values Mozhdeh Nsirzadeh Gholamreza Memarzadeh Tehran Ghanbar Amirnejad Foad Makvandi Siroos Korahi Moghadam Open Access Article Abstract Page Full-Text 4 - Understanding Online Store Service Quality Antecedents and Their Impact on Customer Satisfaction and Behavioral Intentions in Iran Seyed Mojtaba Moussavi Neghabi Morteza Anoosheh Masoud Qorbankhani DOI: 10.30495/SJSM.2024.1105489 Open Access Article Abstract Page Full-Text 5 - Planned Model Efficacy on Auditing Quality with Emphasis on Female Auditors’ Behavior Norms and Cultural Identity Bahareh Azami Hamzeh Mohammadi Khoshoui Rahman Saedi 10.61186/iau.1122090 Open Access Article Abstract Page Full-Text 6 - Investigating the mediating role of self-efficacy in the relationship between digital literacy and teachers' behavioral intention to use AI in education غفار کریمیان پور Shahla Hosseini edris dashti somayeh jafari nadoshan
