List of Articles نظریه داده بنیاد.

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  1 - Presenting the Customer Experience Management Model in Real Estate Marketing with a Mixed Approach
  Reza kochakpour nesfi H. R. Saeednia Hamid Saeedi rahim mohtaram
  The role of customer experience management as a strategic tool in the development of service organizations, including real estate marketing, is undeniable. Considering the high financial turnover and the employment of a large number of people in this field, the importan More

  The role of customer experience management as a strategic tool in the development of service organizations, including real estate marketing, is undeniable. Considering the high financial turnover and the employment of a large number of people in this field, the importance of this in real estate marketing is twofold. Therefore, the objective of the present study is designing a model for customer experience management in real estate marketing. The present study can be objectively categorized as a Developmental one and is conducted through mixed methodology (qualitative-quantitative). Having reviewed the related literature and research background, semi-structured interviews protocol was prepared in order to gather data and the 15 participants were selected among scientific (marketing professors) and executive professionals (managers of Real Estate Union) involved in the real estate Marketing in Tehran using "snowball" sampling method. Also, the statistical sample of research in the quantitative part was consisted of 386 clients of real estate in Tehran. To analyze the data in the qualitative section, Grounded Theory was applied while in the quantitative part, Partial Least Squares (PLS) was used. The results of the research indicate that the causal factors (related to the supply and demand side) have significant impacts on the customer experience management. This research also introduces strategies at the government and company level which, themselves, are affected by intervening conditions (human and technical factors) and contextual (macro and micro factors). Moreover, implementing these strategies may have some consequences related to customers and the consequences related to the company and society. Data analysis of quantitative section findings after applying Grounded Theory, led to making a final model based on the factor analysis method. Also, the findings of the quantitative part of the research confirm the investigation of the main hypotheses. Manuscript profile
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  2 - تحلیل جامعه شناختی عوامل و پیامدهای اجتماعی و فردی خشونت خانگی (مورد مطالعه قربانیان خشونت خانگی شهرهای زلزله زده تازه آباد و جوانرود)
  نامدار حسینی خدیجه سفیری سید محمد سیدمیرزایی
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  3 - Presenting the Model of Financial Synergy with the Grounded Theory Approach
  Hamid Issazadeh Lazarjani Parviz Saeidi Maryam Bokharaeian Khorasani Jomadoordi Gorganli Davaji
  The current research was conducted to present a financial synergy model. The current research method has an exploratory-fundamental nature and has used the grounded theory approach. This research was conducted after conducting 15 semi-structured interviews (theoretical More

  The current research was conducted to present a financial synergy model. The current research method has an exploratory-fundamental nature and has used the grounded theory approach. This research was conducted after conducting 15 semi-structured interviews (theoretical saturation) of experts in banking and university faculty members using non-probability purposeful sampling by snowball sampling method. To analyze the data from the interviews and coding, MAXQDA 2020 software was used in three stages open coding, central coding, and selective coding after extracting 308 open codes, 63 concepts, and 15 categories, and based on that, a qualitative model of the research was also presented. The results showed that the causal conditions of financial synergy include the necessity of financial synergy in integration, financial partnership synergy, financial innovation synergy, and financial capability synergy, and background conditions include financial technology synergy, organizational synergy, and market synergy. Also, intervening conditions include managerial synergy and growth synergy. The main phenomenon of financial synergy is sustainable competition. Also, the strategies include financial synergy strategy in the integration process, human resources synergy, and developmental synergy leading to the presentation of a mental image based on the importance of the financial synergy process and distinguishing this process from other aspects of the value of synergy as a result of integration which causes integration. Finally, the expected consequences of financial synergies include operational and performance synergies and profit synergies. Manuscript profile
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  4 - Pathology and providing a model of sustainable development in Iranian governmental Bank
  Mohammad Ali Jafari Gorji Reza Najaf Beigi Abolhassan Faghihi Mohammad Javad Kameli
  10.30495/fed.2023.707991
  AbstractThe present study was conducted with the aim of pathology and providing a model of sustainable development in Iranian governmental Bank which was basic research of the mixed method. For qualitative data analysis, grounded theory and for quantitative data analysi More

  AbstractThe present study was conducted with the aim of pathology and providing a model of sustainable development in Iranian governmental Bank which was basic research of the mixed method. For qualitative data analysis, grounded theory and for quantitative data analysis, structural equations were used. The statistical population of the qualitative section consisted of members of the board of directors and senior managers of credit and human resources departments of state-owned banks, 18 of whom were purposefully selected for semi-structured interviews. The statistical population of the quantitative section consisted of staff and staff managers and experts of state banks, 291 of whom were randomly selected for relationships between variables based on Cochrane's formula. The results showed that the sustainable development model in Iranian state banks consists of 421 primary concepts derived from open coding, 41 concepts of wisdom and 17 main. The results of quantitative analysis show that causal factors and Confounding factors and underlying factors have an impact on the category. Also, categories, confounding factors and underlying factors have an impact on strategies. Finally, strategies affect the outcomes. Manuscript profile