List of Articles قصد خرید

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - The‏ Effects‏ of‏ Brand‏ Equity‏ on‏ Perceived‏ Value‏ and‏ the‏ Repurchase‏ Intention‏ in‏ Majid‏ Brand‏ Sports‏ Goods‏ Customers
  Mahboub Sheikhalizadeh Parisa Anguri
  10.30495/jism.2023.75564.1079
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Effects of Soft-sell and Hard-sell Advertising Appeals on Consumer’s Purchase Intention
  H. Nikoomaram M. Sarabadani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Investigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women's clothing) according to the role of brand attitude
  Jafar Ramak homa Doroudi
  10.71856/impcs.2023.903159
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - The models of the impact of interactive relationship between thinking style and the format of the advertising message on advertisement attractiveness and purchase intention by means of eye tracker
  Alireza Haddadi Rosa Hendijani Tahmores Hasangholi pour
  10.71737/jpm.2025.3093596
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - اثر نقش ادراک و شخصیت مصرف کنندگان بر قصد خرید خودروهای هیبریدی
  الهه طاهری طاهره حسومی