List of Articles قصد خرید Open Access Article Abstract Page Full-Text 1 - The Effects of Brand Equity on Perceived Value and the Repurchase Intention in Majid Brand Sports Goods Customers Mahboub Sheikhalizadeh Parisa Anguri 10.30495/jism.2023.75564.1079 Open Access Article Abstract Page Full-Text 2 - Investigating the impact of advertising in social networks on the purchase intention of teenage customers in the restaurant industry (the study of adolescents aged 14 to 17 years old in Tehran schools) Mahsa Ebrahimi Ehsan Abedi Open Access Article Abstract Page Full-Text 3 - Effects of Soft-sell and Hard-sell Advertising Appeals on Consumer’s Purchase Intention H. Nikoomaram M. Sarabadani Open Access Article Abstract Page Full-Text 4 - Investigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women's clothing) according to the role of brand attitude Jafar Ramak homa Doroudi Open Access Article Abstract Page Full-Text 5 - Investigating the effect of ease, usefulness and perceived risk, trust and social effects on the intention to use mobile banking among the customers of Melli Mubarakeh Bank Fatemeh Nasirzadeh Masoud Godarzi Open Access Article Abstract Page Full-Text 6 - اثر نقش ادراک و شخصیت مصرف کنندگان بر قصد خرید خودروهای هیبریدی الهه طاهری طاهره حسومی Open Access Article Abstract Page Full-Text 7 - the impact of advertising personalization and interaction on the advertising value and purchase intention at DJ Kala Company Majid Ahmadi shahla sohrabi sara tahzibi Open Access Article Abstract Page Full-Text 8 - Examining the Sponsor's Attitude Model on Purchase Intention in Iran's Premier Football League with the Mediating Role of Event Sponsor Fit علی احمدی Akbar Afarinesh Khaki Taybeh Zargar Open Access Article Abstract Page Full-Text 9 - Examining the Sponsor's Attitude Model on Purchase Intention in Iran's Premier Football League with the Mediating Role of Event Sponsor Fit علی احمدی Akbar Afarinesh Khaki Taybeh Zargar