List of Articles خلق ارزش Open Access Article Abstract Page Full-Text 1 - The impact of social media marketing on customer participation in value creation in the Shoe and Leather Industry (case study: Novin charm Company) sirous keshavarz mousa rahimi Fatemeh Amjadi Open Access Article Abstract Page Full-Text 2 - Presenting the model canvas of small and medium businesses (SMEs) based on the value creation network with a dynamic business modeling approach Mohsen Mazloumi Jalal Haghighat Monfared Mohammad Reza Kabaranzad Open Access Article Abstract Page Full-Text 3 - Investigation and Identification the action factors for developing the Blue Ocean Strategy in Iran's distribution Industry, Using Marketing Mix of Service (8P) and , Four Actions Framework Morteza farahnak Maryam DaneshmandMehr