Development of a Digital Organizational Culture Framework for South Pars Gas Complex Employing a Thematic Analysis Approach

Subject Areas : human resource management

Behzad Khoshnood ¹ , Ahmad Vedadi ^{2 *} , naser mirsepasi ³

1 -
2 - Department of Management, Tehran Central Branch, Islamic Azad University, Tehran, Iran.
3 - Research Science

Received: 2025-04-29 Accepted : 2025-06-03 Published : 2025-08-06

Keywords: Organizational Culture, Digital Organizational Culture, South Pars Gas Complex Company, Content Analysis Method,

Abstract :

Background and Objective: In the context of the third millennium and continuous technological progress, organizations are increasingly adopting digitalization to effectively store, process, and capitalize on data. This study aims to develop a model of digital organizational culture for the South Pars Gas Complex Company, employing a thematic analysis methodology.

Research Method: The research utilized a thematic analysis approach, collecting data through semi-structured, in-depth interviews. The sample consisted of ten experts from the South Pars Gas Complex, with interviews conducted until thematic saturation was reached. An initial conceptual model was formulated subsequently through open and axial coding techniques.

Findings: The results revealed that digital organizational culture comprises two principal themes: observable behaviors and fundamental values and beliefs. Moreover, five organizing themes were identified: the digital workplace, digital leadership, relationships and communication, individual values, and collective values. These themes encompass a total of twenty-five core components.

Conclusion: A progressive and comprehensive digital organizational culture, founded on principles of collaboration, innovation, and continuous learning, can aid managers and researchers in better understanding and enhancing the digital workplace environment.

 

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