As the main factor of advertising in the last century and as the newest one, environmental advertising is one of the building components of the city landscape. Although advertising is one of the methods of beautifying the urban landscape, sometimes people use urban spac
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As the main factor of advertising in the last century and as the newest one, environmental advertising is one of the building components of the city landscape. Although advertising is one of the methods of beautifying the urban landscape, sometimes people use urban spaces for advertising regardless of their visual beauty. The landscape of urban spaces is affected by many factors. Environmental advertising is one of the most important influencing factors in terms of urban spaces due to its close relationship with the body of the city and also an objective factor in people's eyes. Therefore, the role of environmental advertising in the urban landscape is of great importance, in order to develop an organizing plan or to modify urban views. The purpose of this research is to measure the effect of environmental advertising color on the urban landscape in Felestin Street, Mashhad, in order to use it to improve the quality of the landscape in this area. In this research, by using a questionnaire and a population of 352 people and spss software, information related to advertising boards in Felestin was collected and by using analysis methods and Spearman's correlation test and multiple regression, as well as field observation and collection, the resulting information was processed. has been The results obtained from this research show that there is a significant relationship between the color of environmental advertisements and urban landscape, and the attention to color in environmental advertisements, according to the investigations and the use of Spearman's test, where the significance level was less than 0.05. It has a direct effect on increasing the quality of urban landscapes, and in particular, according to the obtained regression coefficient (0.04), it can be concluded that the color of environmental protection has little effect on the urban landscape of Felestin Street.
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