Foreign tourists and tourism demand are important in developing city tourism. Based on this, planners and city managers have always sought to measure tourism demand and identify the factors and categories that affect it and identify and prioritize these factors in order
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Foreign tourists and tourism demand are important in developing city tourism. Based on this, planners and city managers have always sought to measure tourism demand and identify the factors and categories that affect it and identify and prioritize these factors in order to make the planning based on each group And clusters of influential factors in the demand for foreign tourism.The city of Tabriz, with its diverse tourist attractions, is one of the destinations of tourism for foreign tourists. The necessity of optimal development of foreign tourism in Tabriz city is to identify the factors affecting the demand of the city's foreign tourism and its clustering and prioritization. Therefore, the main objective of the study is clustering factors affecting the demand for foreign tourism in Tabriz for strategic planning purposes.For this purpose, through library and field methods, a set of factors influencing Tabriz tourism demand has been identified and after evaluating the amount of these factors through 221 foreign tourists entering the city of Tabriz, a sample from the Cochran formula in this study, Was evaluated and finally, clustered and prioritized through the exploratory factor analysis model. The final results show the main effects of factors such as the quality
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