Fuzzy model of hesitance decision making in evaluating business plans under uncertainty: an approach to developing new products

Bahramipour, Amir; Abedi, Sadeghi; Irajpour, Alireza

doi:10.30495/qrm.2022.702927

Manuscript ID : 702927 Visit : 107 Page: 29 - 64

10.30495/qrm.2022.702927

Article Type: Original Research

Fuzzy model of hesitance decision making in evaluating business plans under uncertainty: an approach to developing new products

Subject Areas :

Amir Bahramipour ¹ (دانشجوی دکتری، گروه مدیریت صنعتی، دانشگاه آزاد اسلامی، واحد قزوین، قزوین، ایران.)
Sadeghi Abedi ² (Corresponding Author, Assistant Professor, Department of Industrial Management, Qazvin Branch, Islamic Azad University, Email Address: abedi.sadegh@gmail.com.)
Alireza Irajpour ³ (Assistant Professor, Department of Industrial Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran.)

Received: 2022-10-10 Accepted : 2023-02-13 Published : 2022-11-22

Keywords: New Products Development, Keyword: Business development, Dynamic systemic, Decision-making in hesitant atmosphere,

Abstract :

AbstractVarious researches have been done on the development of new products based oninnovation. There is also a significant increase in studies in which there is aconcept of "systemic approach". However, according to previous researches,decision-making in hesitant atmosphere to select exogenous variables of businessdevelopment model based on new product development was not observed. Themain issue in this research is to investigate and find the factors affecting thefeasibility of new product development plans and finally to obtain a method forevaluating new product development plans in industry. In evaluating economicplans, the parameters are usually considered definite, but the study of uncertaintyis important considerably. The results show that 6 exogenous variables wereselected as key variables in the selection and development of a new product in theorganization. The weighted importance of variables is the share of new productacceptance in the market (0.275), new product development investmentconfidence (0.239), new product development strategy (0.209), level of passingstandards and requirements (0.136), attracting development research fundingProduct (0.077) and Applied Research Fundraising (0.061). The dynamic productdevelopment model is designed based on the cause-and-effect relationship and infuture studies needs to test the simulation performance of present and futuredecision making

References:

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Fuzzy model of hesitance decision making in evaluating business plans under uncertainty: an approach to developing new products