List of articles (by subject) Business Management
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Open Access Article
1 - Investigating the Role of Social Media Marketing and Experience for Loyalty Intention and Participation Intention, Considering the Mediating Role of Relationship Quality (Case Study: BaniMode Online Cosmetics Store)
Zahra Alahverdi Saeid Landaran Esfahani -
Open Access Article
2 - Analyzing the Drivers of Islamic Corporate Social Responsibility Reporting: The Application of Meta-synthesis
Mahdi Samei Akram Taftiyan Mahmood Moeinadeen -
Open Access Article
3 - Analyzing the Conditions and Contexts Affecting the Institutionalized Branding of Saderat Bank from Media Advertisements using the Contextual Theory Method
Akram Salari SeyedAlireza Afshani Shadi Zabet -
Open Access Article
4 - Providing a Structural Model of Impulse Buying Themes with the Approach of Consumer Personality Traits (Interpretive Structural Modeling)
Raheleh Ansari Seyyed Hassan Hatami-Nasab Shahnaz Nayebzadeh -
Open Access Article
5 - Investigating the Impact of Organizational Strategy on Life Insurance Demand (Case Study: Bushehr Insurance Companies)
Esmaeil Kamalirad Seyedeh Rahil Hashemi -
Open Access Article
6 - A Survey of Loyalty Strategies and Word of Mouth Communication to Customers of Sports Products (Case Study of Adidas Brand Customers in Iraq)
Farah Nouri Razi Al-Awadi Omid Behboodi Ahmad Sharbaf Eidghahi -
Open Access Article
7 - Investigating the Impact of Organizational Strategy on Life Insurance Demand (Case study: Bushehr insurance companies)
azimeh hamidian Esmaeil Kamalirad -
Open Access Article
8 - Modeling e-Customer Relationship Management, Case Study: Banking Systems
Kamran Yeganegi Maryam Ebrahimi -
Open Access Article
9 - Investigating the Effect of the Consumer's Perceived Value of Sustainable Marketing Features on the Willingness to Participate in Packaging Container Recycling
Saeid Landaran Isfahani Abdolaziz Jamshidi Elham Razzaghi Saied Amirhosiein Afzal -
Open Access Article
10 - Designing a Structural-interpretive Model of the Dynamic Capabilities of Information Technology in Small and Medium-sized Companies
Mohsen Rahmani Mehdi Zakipour -
Open Access Article
11 - The Role of Service Revival in the Influence of Ethical Marketing on Attitudinal Loyalty
Mohammad Javad Barati Mohammad Hadi Asgari -
Open Access Article
12 - A Reflection on the Gap Between the Current and Desirable State of a Successful Brand in a Technical and Vocational University
Arsalan Nami Shahnaz Nayebzadeh Seyyed Hassan Hatami-nasab Mohammad Taghi Honari -
Open Access Article
13 - Evaluation of Research Outputs Focused on the Effectiveness of Advertisements in the Health Field
Mohammadhosein Riahi Shahnaz Nayebzadeh Abolfazl Davodi Roknabadi -
Open Access Article
14 - Investigating the Effect of Dynamic Capabilities of Information Technology on the Performance of Small and Medium Companies through the Moderating Relationship of Transformational Leadership and the Mediating role of Innovative Capabilities
Mohsen Rahmani Mehdi Zakipour Hossein Abedi -
Open Access Article
15 - Designing an Integrated Communication Model of Social Marketing in the Country's Tax Affairs Organization
Seyed akbar Manjegani Amir Ghafourian Shagerdi Golnar Shojaei Baghini -
Open Access Article
16 - The Effect of Integrated Marketing Communication on Market and Financial Performance, Investigating the Mediating Role of Customer Performance
Javad Safari Malekabad Omid Behboodi Ali Safari Malekabad -
Open Access Article
17 - Identification and Ranking of Factors Affecting the Growth and Development of the Market Share of Refah Kargaran Bank
Abd Reza Amiri Mohammad Haghighi Ali Pirzad Abdolkhalegh Gholimi Chenarestan Oulia -
Open Access Article
18 - Extraction and Validation of Digital Customer Experience Elements in a Mixed Method
Fatemeh Eslahi Seyed Mohammad Reza Mirahmadi Mojtaba Aghajani -
Open Access Article
19 - Segmenting and Determining the Profile of Customers of Ahvaz Agricultural Bank Branches using a Self-Organizing Neural Network Algorithm
Maryam Darvishi