List of articles (by subject) Business Management

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  1 - Investigating the Role of Social Media Marketing and Experience for Loyalty Intention and Participation Intention, Considering the Mediating Role of Relationship Quality (Case Study: BaniMode Online Cosmetics Store)
  Zahra Alahverdi Saeid Landaran Esfahani
  10.30495/msds.2022.1955946.1047
  20.1001.1.27834395.1401.2.1.4.4
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  2 - Analyzing the Drivers of Islamic Corporate Social Responsibility Reporting: The Application of Meta-synthesis
  Mahdi Samei Akram Taftiyan Mahmood Moeinadeen
• Open Access Article
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  3 - Analyzing the Conditions and Contexts Affecting the Institutionalized Branding of Saderat Bank from Media Advertisements using the Contextual Theory Method
  Akram Salari SeyedAlireza Afshani Shadi Zabet
• Open Access Article
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  4 - Providing a Structural Model of Impulse Buying Themes with the Approach of Consumer Personality Traits (Interpretive Structural Modeling)
  Raheleh Ansari Seyyed Hassan Hatami-Nasab Shahnaz Nayebzadeh
  10.30495/msds.2023.1977170.1110
• Open Access Article
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  5 - Investigating the Impact of Organizational Strategy on Life Insurance Demand (Case Study: Bushehr Insurance Companies)
  Esmaeil Kamalirad Seyedeh Rahil Hashemi
  10.30495/msds.2022.1948155.1026
  20.1001.1.27834395.1401.2.1.2.2
• Open Access Article
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  6 - A Survey of Loyalty Strategies and Word of Mouth Communication to Customers of Sports Products (Case Study of Adidas Brand Customers in Iraq)
  Farah Nouri Razi Al-Awadi Omid Behboodi Ahmad Sharbaf Eidghahi
  10.30495/msds.2022.1962692.1061
  20.1001.1.27834395.1401.2.1.6.6
• Open Access Article
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  7 - Investigating the Impact of Organizational Strategy on Life Insurance Demand (Case study: Bushehr insurance companies)
  azimeh hamidian Esmaeil Kamalirad
  10.30495/msds.2022.1948130.1025
  20.1001.1.27834395.1400.1.3.4.1
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  8 - Modeling e-Customer Relationship Management, Case Study: Banking Systems
  Kamran Yeganegi Maryam Ebrahimi
  10.30495/msds.2022.1949842.1032
  20.1001.1.27834395.1400.1.4.1.0
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  9 - Investigating the Effect of the Consumer's Perceived Value of Sustainable Marketing Features on the Willingness to Participate in Packaging Container Recycling
  Saeid Landaran Isfahani Abdolaziz Jamshidi Elham Razzaghi Saied Amirhosiein Afzal
  10.30495/msds.2023.1980038.1121
  20.1001.1.27834395.1402.3.1.2.9
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  10 - Designing a Structural-interpretive Model of the Dynamic Capabilities of Information Technology in Small and Medium-sized Companies
  Mohsen Rahmani Mehdi Zakipour
  10.30495/msds.2023.1981051.1127
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  11 - The Role of Service Revival in the Influence of Ethical Marketing on Attitudinal Loyalty
  Mohammad Javad Barati Mohammad Hadi Asgari
  10.30495/msds.2023.1986468.1144
  20.1001.1.27834395.1402.3.1.7.4
• Open Access Article
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  12 - A Reflection on the Gap Between the Current and Desirable State of a Successful Brand in a Technical and Vocational University
  Arsalan Nami Shahnaz Nayebzadeh Seyyed Hassan Hatami-nasab Mohammad Taghi Honari
  10.30495/msds.2022.1964385.1069
  20.1001.1.27834395.1401.2.2.1.3
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  13 - Evaluation of Research Outputs Focused on the Effectiveness of Advertisements in the Health Field
  Mohammadhosein Riahi Shahnaz Nayebzadeh Abolfazl Davodi Roknabadi
  10.30495/msds.2023.1970979.1093
  20.1001.1.27834395.1402.3.2.7.6
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  14 - Investigating the Effect of Dynamic Capabilities of Information Technology on the Performance of Small and Medium Companies through the Moderating Relationship of Transformational Leadership and the Mediating role of Innovative Capabilities
  Mohsen Rahmani Mehdi Zakipour Hossein Abedi
  10.30495/msds.2022.1973754.1101
  20.1001.1.27834395.1401.2.3.5.9
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  15 - Designing an Integrated Communication Model of Social Marketing in the Country's Tax Affairs Organization
  Seyed akbar Manjegani Amir Ghafourian Shagerdi Golnar Shojaei Baghini
  10.30495/msds.2023.1979555.1117
  20.1001.1.27834395.1401.2.4.5.1
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  16 - Investigating the Effect of Entrepreneurial Orientation on Business Performance with the Mediating Role of Green Marketing Strategy, Green Process and Green Product Labeling in Iran Air Company
  Azita  Ahgar Samaneh Mahdizadeh
• Open Access Article
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  17 - The Effect of Integrated Marketing Communication on Market and Financial Performance, Investigating the Mediating Role of Customer Performance
  Javad Safari Malekabad Omid Behboodi Ali Safari Malekabad
  10.30495/msds.2023.1980057.1119
  20.1001.1.27834395.1401.2.4.6.2
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  18 - Identification and Ranking of Factors Affecting the Growth and Development of the Market Share of Refah Kargaran Bank
  Abd Reza Amiri Mohammad Haghighi Ali Pirzad Abdolkhalegh Gholimi Chenarestan Oulia
  10.30495/msds.2023.1996550.1163
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  19 - Extraction and Validation of Digital Customer Experience Elements in a Mixed Method
  Fatemeh Eslahi Seyed Mohammad Reza Mirahmadi Mojtaba Aghajani
• Open Access Article
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  20 - Segmenting and Determining the Profile of Customers of Ahvaz Agricultural Bank Branches using a Self-Organizing Neural Network Algorithm
  Maryam Darvishi
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  21 - Analyzing the Effect of User-generated Content Management on Brand Social Engagement with the Mediating Role of Brand Trust and User Interaction
  Zaniyar Ghorbani Tohfeh Ghobadi Lamuki Alireza Pirhayati Behrooz Bayat