Investigating the Factors Affecting the Sustainability of the Economics Governing Students' Sport Olympiads

Subject Areas : Others

Mahnaz Davarniya ¹ , Sedigheh Khadigehaflaton ² , Ayob Ameri ³ , Ebrahim Deldar ⁴

1 - Graduated in Sports Management, Islamic Azad University, Central Tehran Branch, Tehran, Iran
2 - Assistant Professor Farhangian University, Gorgan Branch, Gorgan, Iran
3 - PhD student in Sports Management, Islamic Azad University, Shiraz Branch, Shiraz, Iran
4 - PhD in Sports Management, University of Tehran, Tehran, Iran

Received: 2023-01-02 Accepted : 2023-04-03 Published : 2023-08-23

Keywords: Sport, Sports Events, Economy, student Olympiad,

Abstract :

The present research was conducted with the aim of investigating the factors affecting the stability of the economy governing student sports olympiads. The statistical population of this research was made up of all university experts and professors in the field of sports management who had sufficient expertise in the field of university sports. The number of 14 people was determined as a research sample based on purposeful selection. The instrument of the present research was a researcher-made questionnaire, whose validity and reliability were checked and confirmed. In the present research, in order to design the conceptual framework of the research, the three-pronged theory was used. In order to check the findings of the research, the Electra method was used. The results of this research showed that the outsourcing of the marketing services of student sports olympiads is the most important factor affecting the stability of the economy governing student sports olympiads with the dominance of 13. The results of this test also showed that the creation of government subsidies to the host universities of the Olympiad is the least important factor affecting the stability of the economy governing the sports Olympiads of students. The results of the present research indicated that for the economy governing student sports olympiads, it is necessary to outsource some marketing activities related to these events to prominent organizations and companies.

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