بررسی عوامل مؤثر بر پایداری اقتصاد حاکم بر المپیادهای ورزشی دانشجویان
محورهای موضوعی : سایر موضوعات مرتبط با مدیریت ورزشیمهناز داور نیا 1 , صدیقه خدیجه افلاطون 2 , ایوب عامری 3 , ابراهیم دلدار 4 *
1 - دانش آموخته مدیریت ورزشی، واحد تهران مرکز، دانشگاه آزاد اسلامی، تهران، ایران
2 - استادیار دانشگاه فرهنگیان واحد گرگان، گرگان، ایران
3 - دانش آموخته دکتری مدیریت ورزشی، واحد شیراز، دانشگاه آزاد اسلامی، شیراز، ایران
4 - دکتری مدیریت ورزشی دانشگاه تهران، تهران، ایران
کلید واژه: اقتصاد, رویداد های ورزشی, ورزش, المپیاد دانشجویی,
چکیده مقاله :
تحقیق حاضر با هدف بررسی عوامل مؤثر بر پایداری اقتصاد حاکم بر المپیادهای ورزشی دانشجویان انجام گردید.. تحقیق حاضر از نوع، تحقیقات توصیفی تحلیل می باشد که به صورت میدانی انجام گردید. جامعه آماری این پژوهش را کلیه خبرگان و اساتید دانشگاهی در رشته مدیریت ورزشی تشکیل دادند که در حوزه مسائل ورزش دانشگاهی تخصص کافی را دارا بودند. تعداد 14 نفر بر اساس انتخاب هدفمند به عنوان نمونه تحقیق مشخص شدند. ابزار تحقیق حاضر پرسشنامه محقق ساخته ای بود که روایی و پایایی آن مورد بررسی و تایید قرار گرفت. در پژوهش حاضر، بـه منظـور طراحـی چـارچوب مفهـومی تحقیق از نظریه سه شاخگی کمک گرفته شد. به منظور بررسی یافته های تحقیق از روش الکتره استفاده گردید. نتایج تحقیق حاضر نشان داد که برون سپاری خدمات بازاریابی المپیادهای ورزشی دانشجویان با چیرگی 13 مهمترین عامل موثر بر پایداری اقتصاد حاکم بر المپیادهای ورزشی دانشجویان می‌باشد. نتایج این آزمون همچنین نشان داد که ایجاد یارانه‌های دولتی به دانشگاه‌های میزبان المپیاد با چیرگی صفر، کم اهمیت‌ترین عامل موثر بر پایداری اقتصاد حاکم بر المیپادهای ورزشی دانشجویان می‌باشد. نتایج تحقیق حاضر مشخص نمود که جهت اقتصاد حاکم بر المپیادهای ورزشی دانشجویان نیاز است تا برخی فعالیت های بازاریابی مربوط به این رویدادها به صورت برون‌سپاری به سازمان‌ها و شرکت‌های مطرح واگذار گردد.
The present research was conducted with the aim of investigating the factors affecting the stability of the economy governing student sports olympiads. The statistical population of this research was made up of all university experts and professors in the field of sports management who had sufficient expertise in the field of university sports. The number of 14 people was determined as a research sample based on purposeful selection. The instrument of the present research was a researcher-made questionnaire, whose validity and reliability were checked and confirmed. In the present research, in order to design the conceptual framework of the research, the three-pronged theory was used. In order to check the findings of the research, the Electra method was used. The results of this research showed that the outsourcing of the marketing services of student sports olympiads is the most important factor affecting the stability of the economy governing student sports olympiads with the dominance of 13. The results of this test also showed that the creation of government subsidies to the host universities of the Olympiad is the least important factor affecting the stability of the economy governing the sports Olympiads of students. The results of the present research indicated that for the economy governing student sports olympiads, it is necessary to outsource some marketing activities related to these events to prominent organizations and companies.
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- Emery, P. (2010). Past, present, future major sport event management practice: The practitioner perspective. Sport management review, 13(2), 158-170.
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- Gavric, G., & Krstic, M. (2017). Creative industries as a factor of economic development of Serbia. Economic and technological development and information technology, 51.
- Javadzadeh, M., Salarian, M. (2017). The role of holding sports events in the economy of Tehran, the third annual international conference on civil engineering, architecture and urban planning, Shiraz, Kharazmi Institute of Science and Technology. (Persian)
- Malina, R., Bouchard, C., Bar – Or, O. (2004). Growth, Maturation and Physical Activity (second edition). Champaign: IL. Human Kinetics
- Mules, T., & Dwyer, L. (2005). Public sector support for sport tourism events: The role of cost-benefit analysis. Sport in Society, 8(2), 338-355.
- Parent, M. M. (2008). Evolution and issue patterns for major-sport-event organizing committees and their stakeholders. Journal of Sport Management, 22(2), 135-164.
- Park, J. E., & Morgan, R. M. (2017). Outsourcing Marketing and Organizational Learning: Managing Customer Relationship Management. Journal of Marketing Thought, 4(1), 27-45.
- Petry, K., Froberg, K., Madella, A., & Tokarski, W. (2008). Higher Education in Sport in Europе. From Labour Market Demand to Training Supply. Meyer &Meyer Sport (Uk)
- Saadat Jo, M. (2015). Investigating the role of public sports in the development of social security in Mashhad; Master's thesis in sports management, Ferdowsi University of Mashhad. (Persian)
- Scheu, A., & Preuss, H. (2018). Residents’ perceptions of mega sport event legacies and impacts. German Journal of Exercise and Sport Research, 48(3), 376-386.
- Wicker, P. (2017). Volunteerism and volunteer management in sport. Sport Management Review, 20(4), 325-337.
- Yuen, B. (2008). Sport and urban development in Singapore. Cities, 25(1), 29-36.
- Allen, R., & Ross, C. M. (2013). An Assessment of Proximity of Fitness Facilities and Equipment and Actual Perceived Usage by Undergraduate University Students: A Pilot Study. Recreational Sports Journal, 37(2).123-135.
- Askarian, F., Farji D., Ahmed; Godarzi, M., Jafari, A. (2005). Investigating the economic situation of Iran's sports industry in 1377 and 1380, Harak, 24; 43-25. (Persian)
- Bahrul Uloom, H., Hakumi Nesab, S. (2016). Investigating the risks associated with holding the student sports Olympiad with the approach of fuzzy decision making techniques, Research in Educational Sports, 12, 1-17. (Persian)
- Balish, S. M., Rainham, D., & Blanchard, C. (2018). Volunteering in sport is more prevalent in small (but not tiny) communities: Insights from 19 countries. International Journal of Sport and Exercise Psychology, 16(2), 203-213.
- Caiazza, R., & Audretsch, D. (2015). Can a sport mega-event support hosting city's economic, socio-cultural and political development? Tourism Management Perspectives, 14, 1-2.
- Coates, D., & Humphreys, B. R. (2007). Ticket prices, concessions and attendance at professional sporting events. International Journal of Sport Finance, 2(3), 161.
- Dietl, H. M., Özdemir, A., & Schweizer, N. (2017). Outsourcing sports sponsorship activities: a multi-theoretical approach. Sport, Business and Management: An International Journal, 7(1), 77-96.
- Dolles, H., & Söderman, S. (2008). Mega-sporting events in Asia—Impacts on society, business and management: An introduction. Asian Business & Management, 7(2), 147-162.
- Emery, P. (2010). Past, present, future major sport event management practice: The practitioner perspective. Sport management review, 13(2), 158-170.
- Gaustad, T. (2000). The economics of sports programming. Nordicom Review, 21(2), 101-113.
- Gavric, G., & Krstic, M. (2017). Creative industries as a factor of economic development of Serbia. Economic and technological development and information technology, 51.
- Javadzadeh, M., Salarian, M. (2017). The role of holding sports events in the economy of Tehran, the third annual international conference on civil engineering, architecture and urban planning, Shiraz, Kharazmi Institute of Science and Technology. (Persian)
- Malina, R., Bouchard, C., Bar – Or, O. (2004). Growth, Maturation and Physical Activity (second edition). Champaign: IL. Human Kinetics
- Mules, T., & Dwyer, L. (2005). Public sector support for sport tourism events: The role of cost-benefit analysis. Sport in Society, 8(2), 338-355.
- Parent, M. M. (2008). Evolution and issue patterns for major-sport-event organizing committees and their stakeholders. Journal of Sport Management, 22(2), 135-164.
- Park, J. E., & Morgan, R. M. (2017). Outsourcing Marketing and Organizational Learning: Managing Customer Relationship Management. Journal of Marketing Thought, 4(1), 27-45.
- Petry, K., Froberg, K., Madella, A., & Tokarski, W. (2008). Higher Education in Sport in Europе. From Labour Market Demand to Training Supply. Meyer &Meyer Sport (Uk)
- Saadat Jo, M. (2015). Investigating the role of public sports in the development of social security in Mashhad; Master's thesis in sports management, Ferdowsi University of Mashhad. (Persian)
- Scheu, A., & Preuss, H. (2018). Residents’ perceptions of mega sport event legacies and impacts. German Journal of Exercise and Sport Research, 48(3), 376-386.
- Wicker, P. (2017). Volunteerism and volunteer management in sport. Sport Management Review, 20(4), 325-337.
- Yuen, B. (2008). Sport and urban development in Singapore. Cities, 25(1), 29-36.