The Role of Women in Green Marketing

Subject Areas : Sociology

سهیلا Zarinjoialvar ^{1 *}

1 - Department of Management and Accounting ، Islamic Azad University, Khoramshahr Branch، Khoramshahr، Iran.

Received: 2011-09-11 Accepted : 2011-11-24 Published : 2011-06-22

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Abstract :

None may assume that in addition to sale and profitability, marketing is concerned about the consumers’ sanity as well. But the intense competition dynamics, environmental concerns increment, government regulations and increasing consumer awareness made the enterprises to considere the consumers’ physical and mental health and consumers’ echo system serenity too. Concepts such as green, environmental and social marketing have gradually entered into the marketing literature to undertake the enterprises’ social responsibility over time. This paper attempted to explain the social responsibility first and then to discuss its relation to green marketing. Finally the more rigorous approach to women's role in creating and maintaining green marketing was mentioned.