nvestigate strategic solutions for the development of the export of advantageous products of the province in the target markets

Subject Areas : improving the performance of the public sector; Taking advantage of the opportunities available to fulfill the needs of citizens

mojtaba heidary ¹ (Assistant Professor, Department of Management, Urmia Branch, Islamic Azad University, Urmia, Iran)
mohammad soleimani ² (نویسنده)
ali osat hazrati ³ (university teacher )

Received: 2023-06-23 Accepted : 2023-08-24 Published : 2023-09-04

Keywords: Strategic solution, advantageous products, target market,

Abstract :

The purpose of this research was to investigate strategic solutions for the development of the export of advantageous products of the province in the target markets. The statistical population was made up of all producers and exporters and experts of the Organization of Industry and Mining, Trade and Jihad Agriculture, and the Chamber of Commerce and Customs of West Azarbaijan province. The sample size was done in two stages to determine the advantageous products of the province. In the first stage, 15 people were selected for 33 products and in the second stage, for 16 products, the advantageous products were determined based on the indicators of the Vario model. For 6 advantageous products, 7 experts were selected based on the situational and snowball sampling method. In the third questionnaire, based on the model of internal and external factors, in which 9 main criteria and 102 sub-criteria for internal factors and 7 main criteria and 81 sub-criteria for external factors were collected. The results of the analysis of the current situation of internal and external factors separately for each advantageous product showed that the weakness in mineral salt is in technology and development, and the threat in external factors is in legal and political factors, respectively, and the weakness in table salt is It exists in management factors and human resources, and the threat exists in economic and social factors. In the concentrate, the weakness in social and marketing factors and the threat in economic factors and legal factors.

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