Effective E-Business Strategy Development Model or Combined BS and BI Approach to Improve Productivity

Subject Areas : Management (system orientation)

Mostafa  Kolahdoozi ¹ (Ph.D.candidate, Department of Information Technology Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran)
Reza  Radfar ² (Professor, Department of Technology Management, Science and Research Branch, Islamic Azad University, Tehran, Iran)
MohammadAli  Afshar Kazemi ³ (Associate Professor, Department of Industrial Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran)

Received: 2020-04-17 Accepted : 2020-08-24 Published : 2022-09-23

Keywords: strategy, Business Intelligence, E-business, Business Continuity Management,

Abstract :

Changing the business environment and increasing the complexity of organizational decisions are important issues that organizations can use e-commerce to deal with. The successful deployment of e-commerce depends on the existence of specific strategies without which all the efforts of the organization may fail. Therefore, the success of establishing and implementing e-commerce lies in the application of appropriate strategic management. In line with this issue, the present study was an attempt to develop an effective e-business strategy development model or combined BS and BI approach to improve productivity. In this applied study, expert systems were used. Finally, based on the results and considering two components of business continuity management and business intelligence, some strategies have been proposed to draw attention to strategic planning in e-business.

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