Measuring the tourism scenarios of Qom city in the horizon of 1410

Subject Areas :

Mohsen Rezai Arefi ¹ (Farhangian University of Tehran)
marzieh amini ² (PhD in Geography and Urban Planning, Ferdowsi University, Faculty of Human Sciences, Department of Geography and Urban Planning, Mashhad, Iran)
seyedeh elham davari ³ (دکتری جغرافیا و برنامه ریزی شهری،دانشگاه فردوسی،مشهد،ایران)

Received: 2024-04-20 Accepted : 2024-06-01 Published : 2024-08-21

Keywords: tourism scenarios, tourism industry, religious tourism, Qom city,

Abstract :

The city of Qom, with the presence of the holy shrine of Hazrat Masoumeh, ranks second in attracting religious tourism in Iran, and this high potential for attracting tourists requires large-scale planning and integrated management. Objectives: The purpose of this research is to assess the current state of tourism in Qom from the point of view of tourists, develop scenarios related to the tourism industry of this city, and finally provide strategies to reach the desired scenario. The current research is applied in terms of purpose and descriptive-analytical in terms of method. The method of collecting information is library and field. The sample population includes 385 tourists of Qom city and 38 experts and managers in the field of tourism. Considering the future-oriented nature of the research, the method of analysis of search scenario writing with the GBN (Schwartz) approach and the use of inference model (or matrix) has been chosen. Comparison of the average data of Qom tourists showed that the status of the existing infrastructure of Qom tourism in 6 dimensions, respectively: services, transportation, culture, accommodation, technology and knowledge, information and advertising has higher desirability than It is average. From the data analysis of 38 questionnaires filled by experts in the field of tourism, the critical drivers of this industry were extracted and the combination of the two mainstays is "the type of performance of the urban management complex in equipping infrastructure, amending laws and expanding relations" and "the state of community awareness in the field of tourism". Therefore, the scenario, "Paradise City" as the desired scenario of this research, is a unique urban ideal in which the movements and dynamics of the government and the urban management complex, along with the informed society, will create a bright tourism horizon in the city of Qom.

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