Author Index

A

abdollahi bajestani.Amir Identification and Classification Tools Integrated Marketing Communications (IMC) in Food Industry by Using of the AHP-FUZZY Technique (Dina Food Industry) [ Vol.10, Issue 4 - Winter Year 1394]
Abdolvand.Mehri Evaluation of Factors Affecting Internet Banking Adoption among Governmental and Private Banks Customers in Tehran [ Vol.10, Issue 4 - Winter Year 1394]
Abedini.Razieh Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank) [ Vol.10, Issue 1 - Spring Year 1394]
akbari.peyman The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation between Internal Marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.) [ Vol.10, Issue 1 - Spring Year 1394]
alizadeh.Rohoallah Surveying the Effect of Objective Dimensions of Electronic Payment on Using Electronic Payment Systems with Moderating Role of Perceived Security and Perceived Trust of Electronic Transfer in Mellat Bank [ Vol.10, Issue 4 - Winter Year 1394]

B

baharestan.omid The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation between Internal Marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.) [ Vol.10, Issue 1 - Spring Year 1394]
baharestan.omid The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation between Internal Marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.) [ Vol.10, Issue 1 - Spring Year 1394]

D

dorosti.ali Investigation of Factors Influencing Innovation and Knowledge-based Trust in Accepting Mobile Banking [ Vol.10, Issue 3 - Autumn Year 1394]

E

ebrahimi.hadis Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products) [ Vol.10, Issue 1 - Spring Year 1394]
emami.latif A Model for Customers Switching from National Bank by Applying Structured Equations (Case Study: National Bank Branches in Ilam Province) [ Vol.10, Issue 1 - Spring Year 1394]

F

Farhangi.Ali akbar Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank) [ Vol.10, Issue 1 - Spring Year 1394]
fathali.matineh Investigating Effective Factors on Purchase Intention of Luxury Products [ Vol.10, Issue 1 - Spring Year 1394]

G

ghafari ashtiani.peyman The Effect of Multi-Dimensions of Price Perceptions on Price Mavenism and Shopping Hedonism [ Vol.10, Issue 3 - Autumn Year 1394]
ghasemi.ali Knowing the Effective factors on Acceptance of Electronic Government Services from the Point of Citizen's View (Research Point: The Government Counter Offices in the City of Tehran) [ Vol.10, Issue 2 - Summer Year 1394]
ghasemi.samira Knowing the Effective factors on Acceptance of Electronic Government Services from the Point of Citizen's View (Research Point: The Government Counter Offices in the City of Tehran) [ Vol.10, Issue 2 - Summer Year 1394]

H

hamidi.hodjat A Fuzzy Logic Approach to Evaluation of Customer Satisfaction [ Vol.10, Issue 3 - Autumn Year 1394]
hamidpour.mahsa Islamic Azad University Students’ Attitudes toward Online Shopping in Tehran Based on Developing the Technology Acceptance Model and Determining the Effect of Gender on It [ Vol.10, Issue 4 - Winter Year 1394]
Heidarzadeh Hanzaee.Kambiz Investigation of the Role of Corporate Social Responsibility in Creating Sustainable Competitive Advantage by Enhancing Saipa Group’s Intellectual Capital [ Vol.10, Issue 4 - Winter Year 1394]
Heidarzadeh Hanzaee.Kambiz Investigation of the Shopping Environment's Perceptions on Consumption Emotions, the Perceived Values and Tourist's Behavioral Intentions [ Vol.10, Issue 2 - Summer Year 1394]

J

Jamshidian.Mohammad Amin Study of the Effect of Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak) [ Vol.10, Issue 3 - Autumn Year 1394]
janani.hamid Investigation of the Role of Corporate Social Responsibility in Creating Sustainable Competitive Advantage by Enhancing Saipa Group’s Intellectual Capital [ Vol.10, Issue 4 - Winter Year 1394]

K

karamian.Hamed An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers [ Vol.10, Issue 2 - Summer Year 1394]
Kazemi Mahyari.Hamzeh Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company [ Vol.10, Issue 4 - Winter Year 1394]
kazemi.mahnaz The Influencing Factors on Consumer Choice Behavior Regarding Green Products Based on Theory of Consumption Values [ Vol.10, Issue 1 - Spring Year 1394]
khani.Elham Surveying the Effect of Objective Dimensions of Electronic Payment on Using Electronic Payment Systems with Moderating Role of Perceived Security and Perceived Trust of Electronic Transfer in Mellat Bank [ Vol.10, Issue 4 - Winter Year 1394]
Korahi Moghaddam.Sirous The Effect of Relationship Marketing on Purchase Intention the Moderating Effects of Word-of-Mouth [ Vol.10, Issue 3 - Autumn Year 1394]

M

Mir mohammadi Sadrabadi.M. Evaluating the Effects of Market Orientation on Successfulness of a New Product with regard to the Mediating Role of Intellectual Capital and Organizational Learning Capability [ Vol.10, Issue 2 - Summer Year 1394]
Mohammadi Almani.Amin The Effect of Word of Mouth on Intention to Use Insurance Services among Customers of Insurance Companies in Rasht [ Vol.10, Issue 1 - Spring Year 1394]

N

namdar joyami.ehsan Examination of the Relationship of Mouth Communication on Buying Handsets Domestic Production (Case Study GLX G5 Phone Buyers in Isfahan City for the Relevant Agencies) [ Vol.10, Issue 4 - Winter Year 1394]
Nayebzadeh.Shahnaz The Effect of Consumer’s Received Value, Effectiveness and Risk on Purchase Intention of Green Products (Case Study: Islamic Azad University, Science and Research Brand Students) [ Vol.10, Issue 2 - Summer Year 1394]
nesaei.khabat Co- brand Strategy, Based on Customers' Attitude in Laptop, Cell phone and Automobile Products [ Vol.10, Issue 3 - Autumn Year 1394]

O

osmani.amjad Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products) [ Vol.10, Issue 1 - Spring Year 1394]

P

Peshman.Razieh Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company [ Vol.10, Issue 4 - Winter Year 1394]

R

Radfar.Reza Analyzing the Effect of Internet Advertising on Iran’s Industrial Market, Using Fuzzy Dematel Method and a Systemic Approach [ Vol.10, Issue 3 - Autumn Year 1394]
rismankarzadeh.reyhaneh An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers [ Vol.10, Issue 2 - Summer Year 1394]

S

sadeghi azar haris.fereshteh Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers [ Vol.10, Issue 2 - Summer Year 1394]
Salehi.Sayed Alireza The Influencing Factors on Consumer Choice Behavior Regarding Green Products Based on Theory of Consumption Values [ Vol.10, Issue 1 - Spring Year 1394]
Sarmadsaeedy.Soheil Identification and Classification Tools Integrated Marketing Communications (IMC) in Food Industry by Using of the AHP-FUZZY Technique (Dina Food Industry) [ Vol.10, Issue 4 - Winter Year 1394]
SHAHABI.ALI Analyzing the Effect of Internet Advertising on Iran’s Industrial Market, Using Fuzzy Dematel Method and a Systemic Approach [ Vol.10, Issue 3 - Autumn Year 1394]
shekarchizadeh.ahmad An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers [ Vol.10, Issue 2 - Summer Year 1394]
shekari.somayeh The Effect of Relationship Marketing on Purchase Intention the Moderating Effects of Word-of-Mouth [ Vol.10, Issue 3 - Autumn Year 1394]

T

Torkaman.Mahdi Knowing the Effective factors on Acceptance of Electronic Government Services from the Point of Citizen's View (Research Point: The Government Counter Offices in the City of Tehran) [ Vol.10, Issue 2 - Summer Year 1394]

Z

Zarezadeh Mehrizi.Mahboubeh Evaluating the Effects of Market Orientation on Successfulness of a New Product with regard to the Mediating Role of Intellectual Capital and Organizational Learning Capability [ Vol.10, Issue 2 - Summer Year 1394]