The method of the present research is qualitative and descriptive in terms of field and library implementation. The statistical population is the students of Damavand universities who are studying in this university in 1399. The method of collecting information is interview and indirect observation. In this research, random sampling method is used. In the inferential statistics section, after consolidating the information, they were categorized based on questions and discourse analysis was performed. According to the students' answers, it can be said that all of them are interested in family and works of art, travel and friendly periods, and spend their leisure time in this way. They also stated that they do not choose their clothing due to cyberspace. All students are aware of the importance of sports but have avoided it due to their busy schedule. And due to the coronavirus and the closure of many clubs, many people at home Exercise continues. Development of health technology, health, improving nutrition; Properness and beauty of their appearance and appropriate clothing creates a kind of lifestyle that is spreading among young people with advertisements in cyberspace, and even all respondents to a kind of trust that is cognitively mediated in groups. Which occurs in cyberspace or by a friend in a member group.
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