Evaluating Factors Affecting Media Policy-Making in the Field of Cross-Cultural Communication

Subject Areas : Journal of Cultural Management

دکتر سید وحید عقیلی ¹ , روح الله احمدزاده کرمانی ²

1 - ندارد
2 - ندارد

Received: 2014-09-15 Accepted : 2014-09-15 Published : 2009-09-23

Keywords: Media policy making, cross-cultural communication,

Abstract :

Media policy making can generally refer to planning, designing and decisionsmaking in order to promote the objectives of media organizations, regarding theorganization, environment and human resources. In decision making process,individuals and different groups with different social, cultural, values, beliefs,economic and political backgrounds are involved. The process of decision makingdeals with diversity of interests and the benefits. This means that any individual orgroup will pursue their own interests to benefit from the strategies according to theirgoals.This research is functional, purpose wise and descriptive (correlational), methodwise. The research population includes all experts, professors and experts in the fieldof media and culture. In this population 86 experts were selected and the influence ofeach of the components on media policy making in the field of cross-culturalcommunication was evaluated. The results from testing the eight components in thisstudy indicate that according to the experts, the external cultural factors were ratedfirst and the external social factors were rated eighth in affecting media policy makingin the field of cross-cultural communication. In addition, based on the findings of thisstudy the external factors such as external cultural and political factors are of greatestimportance to the internal factors in media policy making in the field of cross-culturalcommunication.