The Role of the Program Entitled "Be Khaneh Barmigardim", "We Are Returning Home" In Terms Of Development and Enhancement and Excellence of the Family

Subject Areas : Journal of Cultural Management

Davood Ahmadi ¹ , Fateme Azizabadi Farahani ²

1 - کارشناس ارشد مدیریت فرهنگی، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات تهران، ایران. مسئول مکاتبات
2 - عضو هیئت علمی دانشگاه آزاد اسلامی، واحد علوم و تحقیقات تهران، ایران

Received: 2014-05-27 Accepted : 2014-09-08 Published : 2014-07-23

Keywords: family, Bekhaneh Barmigardim Program, TV the contant analysis,

Abstract :

The main objective of the research is to review the degree of the focus of theprogram entitled "Be khaneh Barmigardim" we are, "Returning Home" in terms ofdevelopment and enhancement and excellence of the family, the main questionraising is how much the development, enhancement and excellence of the familyfoundation have been emphasized in the "Be Khaneneh Barmigardim" Program?The methodology applied in the research is based on the content and statatisticsanalysis of the all theries of the "Be Khaneh Barmigardim" program in 2012.From among all contents of the program in the period of one year, from eachseason, one statistical week has been randomly selected which consists of 4 weeksand 24 programs. The selection methodology of the research, is two-step clusterselection. The results of the content analysis of the program showed that;3 subjects and items of development, enhancement and excellence of the familyhave been rightly met in different items of the program. For instance, in cookingsections and offering and suggesting of the foods, the preparation of the food hasnot been merely shown, and beside the food preparation, the values and normsrelated to Islamic patterns in the way of eating and feeding and concerning othershave been addressed in the program. Further more in expertise dialogues threeitems of development, enhancement and excellence of the family have been clearlydiscussed.